Global EV Tires Market Accelerates with Innovation, Sustainability, and Rising EV Adoption

Time Business News

7 hours ago

The electric vehicle (EV) revolution is reshaping more than powertrains and charging infrastructure. It is forcing a rethink of one of the oldest automotive components, namely, the tire. As EVs proliferate around the world, tire makers, vehicle manufacturers, and aftermarket players are investing in purpose-built products and smart technologies that respond to EV-specific demands, including higher vehicle mass, instant torque, and the premium on rolling resistance to protect driving range. The global EV tire market is consequently emerging as one of the fastest-growing segments within the wider tire industry, drawing renewed R&D focus, OEM partnerships, and aftermarket interest. The market is set to grow significantly in the coming years, with projections estimating the market growth at a CAGR of 22.5% from 2025 to 2031.
What Are EV Tires?
EV tires are specially designed tires engineered to meet the unique performance, safety, and efficiency requirements of electric vehicles. Unlike conventional tires, EV tires must handle heavier vehicle weight due to battery packs, provide low rolling resistance to maximize driving range, and offer enhanced grip to manage the instant torque delivered by electric motors. They are often made with reinforced sidewalls, advanced tread patterns, and specialized rubber compounds to reduce wear while maintaining quiet operation. Furthermore, many also incorporate aerodynamic designs to improve efficiency and use sustainable materials to align with EVs' eco-friendly goals. Leading tire manufacturers are investing in EV-specific innovations to balance durability, safety, and range optimization, making EV tires a critical component in enhancing overall vehicle performance and consumer satisfaction.
Market Trends Driving Growth
The EV tires market is being driven by the rapid growth of electric vehicle adoption worldwide, supported by government incentives, stricter emission regulations, and rising consumer demand for sustainable mobility. According to a recent research study, global EV sales surpassed 16 million units in 2024, and this surge directly boosts the demand for EV-specific tires. EV tires differ from conventional ones as they require low rolling resistance to maximize range, enhanced load-bearing capacity to manage heavy battery packs, and noise-reduction designs to suit EVs' quiet operation. Major tire manufacturers like Michelin, Bridgestone, and Continental are launching EV-focused tire lines featuring special tread compounds, reinforced structures, and aerodynamic sidewalls. Additionally, the shift towards sustainable materials in tire manufacturing aligns with both EV manufacturers' and consumers' environmental priorities, further accelerating demand. As a result, the rapid growth of electric vehicle adoption worldwide, supported by government incentives and stricter emission regulations, is the major factor propelling market growth and widespread adoption globally.
Key Strategic Moves
Hankook Tire launched iON Tire for Electric Trucks
In June 2025, Hankook Tire launched its new iON tire, purpose-built for battery-electric and plug-in hybrid commercial trucks, marking a significant step in advancing EV-specific tire technology. Engineered to handle the higher load and torque demands of heavy electric vehicles, the iON tire delivers notable performance gains such as 20% longer tread life, 20% lower cabin noise, 9% better driving stability, and a 6% increase in EV range. These enhancements not only optimize operational efficiency but also reduce the total cost of ownership for commercial fleets. By addressing key performance and sustainability challenges in electric freight transport, Hankook is accelerating the transition toward zero-emission logistics. This launch strengthens the company's position in the rapidly expanding EV tire market while supporting the broader adoption of electric mobility in commercial transportation.
Enso Partnered with i247 to expand the EV Tire Network
In January 2025, Enso, a London-based EV tire manufacturer, formed a strategic partnership with i247 Group to significantly expand the availability of its EV-specific tires across the UK via a network of over 4,000 fitting centers. This collaboration not only enhances nationwide accessibility for individual EV owners but also targets the fast-growing commercial EV sector with tires engineered for high-mileage, heavy-duty applications. By addressing the distinct performance and durability needs of electric fleets, the partnership is set to support fleet electrification, reduce operating costs, and promote sustainable mobility. This move positions Enso as a key player in the scaling of EV infrastructure while strengthening the UK's transition toward greener transportation solutions.
JK Tyre Partnership with EKA Mobility for EV Tire Production
In June 2024, JK Tyre & Industries entered into a strategic partnership with EKA Mobility, an electric mobility company backed by Mitsui Co. Ltd. and VDL Groep, to co-develop a new generation of EV tires tailored for commercial vehicles. The collaboration also includes the integration of cloud-based tire management solutions and enhanced operational efficiency. This initiative is expected to accelerate innovation in EV-specific tire technology, improve vehicle performance and safety, and reduce downtime and lifecycle costs for commercial operators.
The Goodyear Tire & Rubber Company Announced Make Electric Vehicle Tires In Canada
In August 2024, The Goodyear Tire & Rubber Company announced a major expansion and modernization of its Napanee, Ontario, plant to address the growing demand for electric vehicle (EV) and all-terrain tires. Supported through partnerships with the Government of Canada, the Government of Ontario, and local municipalities, this investment will introduce 200 new high-skilled manufacturing jobs in Eastern Ontario. The facility upgrade is set to enhance production capacity, integrate advanced tire manufacturing technologies, and accelerate the rollout of EV-specific tire solutions. This move not only strengthens Goodyear's North American manufacturing footprint but also positions the company to better serve the rapidly evolving EV and specialty tire markets, contributing to regional economic growth and advancing the shift toward sustainable mobility solutions.
The Path Ahead
The global EV tires market represents a compelling convergence of automotive electrification, materials science, and consumer preferences. With EV penetration advancing in markets worldwide, demand for tires that optimize range, comfort, and sustainability will increase. Companies that combine engineering excellence, OEM relationships, and agility in product development are best positioned to capture the rising value of this segment.
About Author:
HTF Market Intelligence Consulting is uniquely positioned to empower and inspire businesses with research and consulting services that foster growth strategies. We offer services with extraordinary depth and breadth of thought leadership, research, tools, events, and experience to assist in informed decision-making.
TIME BUSINESS NEWS