TAG Heuer Unveils Three New Timepieces Ahead of Monaco Grand Prix and Indy 500

Hypebeast

23-05-2025

Summary
TAG Heueris set to mark the upcomingMonaco Grand Prixand Indianapolis 500 racing circuits with three new watch releases: the Monaco Chronograph Stopwatch, the Monaco Chronograph x Gulf and the Monaco Split-Seconds Chronograph 2025. As the first title partner in the history of theFormula 1Grand Prix de Monaco, the Swiss luxury watchmaker introduces these limited-editionMonacomodels to commemorate significant moments in motorsport, reflecting the brand's deep roots in the racing world.
Among the new releases, the limited-edition Monaco Chronograph Stopwatch draws inspiration from emblematic Heuer stopwatches of the '60s and '70s. Housed in a 39mm titanium case coated in black DLC, the timepiece is designed to reflect the precision and intensity of high-level racing, channeling the clear design codes of vintage stopwatches with high-contrast, monochromatic subdials and markers.
Maintaining its mechanical connection to the original Monaco, this watch is powered by the Calibre 11. Designed with a black perforated calfskin strap, it pays homage to the racing gloves worn by generations of drivers, reinforcing its motorsport legacy. Priced at 9,600 CHF (approx $11,614 USD), this timepiece is produced in a limited run of 970 pieces — a number signifying the decade that profoundly shaped the brand and its connection to motorsport.
In a new limited-edition chronograph, TAG Heuer andGulfreconnect with the golden era of motorsport and the cinematic legacy that solidified the iconic status of the Monaco watch. Limited to 971 pieces, this model references 1971, the year the filmLe Manswas released, solidifying Steve McQueen's legend.
This collaborative model celebrates the instantly recognizable Gulf livery, with its light blue and bright orange combination that became a fixture in endurance racing during the late 1960s and '70s. Its white straps are also crafted by Indiana-based manufacturer Hinchman, using the same fabric as McQueen's original racing suit, making this limited edition particularly special. The Gulf-collaborated model features a retail price of 9,300 CHF (approx $11,251 USD).
The Monaco Split-Seconds Chronograph 2025 edition introduces TH-Titanium, a newly developed in-house case material defined by its natural, irregular pattern that shifts dynamically with light. Measuring 41 mm in diameter, the timepiece features a sapphire bezel and dial, inviting enthusiasts to admire the seamless interplay of form and function. Beneath the transparent dial, bold black opaline chronograph counters create sharp contrast, while the rattrapante hand, finished in vibrant lime green, enhances both visibility and aesthetic appeal. This same lime hue is subtly infused into the titanium rattrapante pusher and counter hands, reinforcing its motorsport-inspired design.
Flipping the watch over reveals a sapphire crystal caseback, offering an unobstructed view of the Calibre TH81-00 movement, notable for its intricate symmetry and fine hand-finishing. Priced at 145,000 CHF (approx. $175,417 USD), each timepiece is individually numbered and secured with a hand-stitched black calfskin strap, featuring a textile pattern and a titanium clasp.