The Chevy Colorado and GMC Canyon Twins Could Wind Up with a Hyundai Triplet
Well, here's one we didn't have on the bingo card: Hyundai and General Motors are reportedly exploring a partnership that could potentially see some of GM's pickups sold as Hyundai products. And not just overseas; the H-branded trucks could even be sold in the United States.
Reuters reports that Hyundai is pursuing GM's midsize trucks, the Chevrolet Colorado and GMC Canyon, in hopes of selling Hyundai-branded versions of them. In return, the General would allegedly get two of Hyundai's commercial electric vans to sell as GM products. The deal is also reported to involve joint purchasing, the development of computer chips, next-generation batteries and battery materials.
The report also claims Hyundai is pursuing GM's full-size pickups like the Chevy Silverado and GMC Sierra, but it says GM hasn't put those mega-sellers on the table yet. (Color us unsurprised.) What does seem to be sure, though, is that these talks of partnership are real: GM said in a statement to Reuters that 'Both companies continue to explore potential areas of collaboration,' while Hyundai said that it's exploring deals 'across key strategic areas.'
Documents that Reuters said it reviewed claim that Hyundai would initially produce vans in South Korea to be sold by General Motors in North America, but would localize production of said vans by 2028. The details of the pickup partnership are murkier, and Reuters's source claimed it would take longer to finalize any deal concerning Hyundai getting a piece of GM's truck business.
Why is GM putting its trucks up on the trading block? Well, its van situation is far from healthy right now, with the mega-old Chevy Express and GMC Savannah being the best it can muster aside from the awkward-looking, giant BrightDrop. Meanwhile, Hyundai has brand-new electric vans ready to go in multiple segments that GM could use to better compete in the commercial business.
There's one other angle GM is purportedly pursuing here, too, which is the Hyundai Creta sold in other markets. The report claims GM is interested in a rebadged version of this compact SUV, and hopes to sell it in markets like Brazil.
What's most intriguing for the U.S. market, however, remains the possibility of Hyundai versions of the Colorado and Canyon. The Santa Cruz is the only pickup Hyundai has in its U.S. lineup today, and that competes in the even-smaller compact segment against the Ford Maverick. It's a unibody design focused on lifestyle customers, whereas the GM midsizers would give Hyundai a proper body-on-frame entry. Where things could get extra spicy is if the deal includes special models like the Colorado ZR2 ‚ but consider that idea firmly in speculation territory for the time being, as we await further details from this budding tie-up.
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