Tourism Promotions Board (TPB) Philippines celebrates milestones, thanks media and content creators at annual Pasasalamat event
2024 was a groundbreaking year of achievements for Philippine tourism promotions
MANILA, PHILIPPINES - Media OutReach Newswire - 27 January 2025 - The Tourism Promotions Board (TPB) Philippines kicked off 2025 with its annual Pasasalamat event on January 27th at the historic Centro de Turismo Intramuros. Celebrating the vital role of media professionals and content creators, the evening reflected on TPB's key achievements and milestones in tourism promotion.
2024 milestones of TPB Philippines include generating PHP 11.3 billion in tourism sales leads, securing PHP 918 million in leads through global travel fairs like ITB Berlin and World Travel Market (WTM) London, and achieving PHP 1.44 billion in media values through strategic media partnerships.
TPB Chief Operating Officer Maria Margarita Montemayor Nograles shared impressive stats: in 2024, the agency generated over PHP 11.3 billion in sales leads, a 44.8% increase from the year before. Global travel fairs like ITB Berlin and the World Travel Market in London contributed PHP 918 million in leads, while strategic partnerships with media outlets like GMA7, ABS-CBN, CNN, Bloomberg, and Euronews added PHP 1.44 billion in media values.
'Pasasalamat is our way of recognizing the invaluable contributions of our communication partners and stakeholders in helping us share the wonders of the Philippines,' said Nograles. 'Through your dedication, we've reached new heights and inspired travelers to explore our country.'
Stars such as Timothy Granaderos from 13 Reasons Why, Nico Santos from Crazy Rich Asians, Broadway's Aladdin star Josh de la Cruz, and Korean actor Kim Ji Soo were lauded for their significant contributions to elevating the Philippines' global presence. Renowned music icons like LANY were also celebrated for fostering the vibe of a transformative and vibrant cultural hotspot.
Likewise, the TPB's Community-Based Tourism Marketing Enhancement Program has effectively empowered local communities to highlight their unique cultural and natural assets. Through workshops and training sessions in Bicol and CALABARZON in late 2024, grassroots stakeholders developed strategies to attract travelers while safeguarding their heritage. This initiative has not only boosted visitor engagement in these destinations but also fostered sustainable economic opportunities, ensuring that tourism directly benefits the local communities.
At the tail end of her presentation, Nograles also shared that the TPB is in the final stretches of its preparations for World Expo Osaka, which opens on April 13. This global platform presents a unique opportunity to showcase the Philippines' rich tourism offerings, attract sustainable investments, and drive economic growth.
As the country steps confidently into 2025, the TPB's unwavering commitment to innovation, collaboration, and sustainable tourism continues to lay the foundation for a thriving industry, poised to inspire the world, invite travelers and investors alike to experience the many reasons to love the Philippines.
The issuer is solely responsible for the content of this announcement.
About TPB Philippines
An attached agency of the Department of Tourism, the Tourism Promotions Board (TPB) Philippines exists to market and promote the Philippines domestically and internationally in key markets including South Korea, Japan, the United States, Canada, Australia, China, Taiwan, Singapore, the United Kingdom, Malaysia, India, Germany, and Hong Kong as a world-class tourism and MICE destination, in strategic partnership with private and public stakeholders to deliver a unique high-value experience for visitors, significantly contributing to increased arrivals, receipts, and investments to the country.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
New York Post
4 days ago
- New York Post
The world's most dangerous country revealed in new global survey — and it's probably not where you think
Their national flag is red. As tensions rise around the world, picking summer travel destinations can be like navigating an international minefield. As a service to globetrotters, financial comparison site Hellosafe has ranked the most dangerous nations to travel, revealing that the Philippines is the most unsafe vacation nation on Earth for 2025. They compiled this 'travel safety index' based on 35 different criteria that were boiled down into five categories: the frequency of natural disasters, societal violence, involvement in armed conflict (internal or external), health infrastructure and militarization, per the site. Based on these indicators, nations were rated on a scale from 0 to 100 with 0 representing the safest and 100 being the most dangerous. 5 An iconic Philippine jeep in the streets of Manila. Nathaniel Gonzales – Hellosafe assured readers that 'this index is not intended to reflect the tourist attractiveness of a country, but rather a global index of security and safety based on the largest possible number of objective criteria.' The Philippines ranked first on this dangerous nation decathlon with a score of 82.32 out of 100, which the index attributed to 'high levels of violence within society.' In October 2024, 26-year-old American YouTuber Elliot Onil Eastman was abducted at gunpoint from a small island in the country's south by four masked men masquerading as police officers. He is currently presumed dead. 5 Red Square in Moscow. Helen Filatova – The nation is also home to Muslim rebel groups like the Abu Sayyaf group, a terrorist organization known for kidnapping foreigners for ransom. Despite the alleged danger, the Philippines remains a popular destination for travelers with 5.4 million foreign travelers making their way to the idyllic Southeast Asian isles in 2024. 5 Aerial view of the skyline of Bogota, Colombia. pabloacruz – Coming in at number 2 and 3, respectively, were Colombia (79.21) and Mexico (78.42), which both have high levels of crime and kidnapping, according to the US State Department. In fact, they warn US tourists not to travel to certain areas, such as Michoacan and Sinaloa for this very reason Rounding out the top five list of most dangerous nations were India and Russia with respective scores of 77.86 and 75.65. 5 Pushkar, India. henktennapel – This comes amid heightened fears that war could break out between India and Pakistan following clashes in the disputed region of Kashmir last month. Meanwhile, there appears to be no end in sight for the Russia-Ukraine war, which recently saw Putin launch one of his largest airstrikes on Kyiv since the conflict broke out in 2022. Coincidentally, the US ranked as the 14th least safe country for travel with a score of 59.47 despite an overall downward trend in crime in major US cities. 5 Temple of Kukulkan Pyramid at Chichen Itza, one of the largest ancient Maya cities discovered by archaeologists in Yucatan, Mexico. ronniechua – The top ten most dangerous nations Philippines (82.31) Colombia (79.21) Mexico (78.42) India (77.86) Russia (75.65) Yemen (74.6) Indonesia (72.94) Somalia (70.8() Mozambique (69.69) Pakistan (68.03) Fortunately, there are plenty of perfectly safe nations where people can decamp for the summer, most of which are concentrated in Europe, per the Index. Clocking in at number one was Iceland (18.23), followed by Singapore (19.99), then Denmark (20.05). Meanwhile, Austria (20.31) and Switzerland (20.51) rounded out the top five. The top ten safest nations Iceland (18.23) Singapore (19.99) Denmark (20.05) Austria (20.31) Switzerland (20.51) Czech Republic (21.19) Slovenia (21.44) Finland (21.81) Ireland (22.49) Hungary (22.87)
CNBC
4 days ago
- CNBC
Philippines' push to lift tourism to 20% of GDP is 'very realistic': Ayala Corp
Mariana Zobel de Ayala of Ayala Corporation says expanded public-private partnerships in infrastructure will be critical to achieving the Philippine government's goal of boosting tourism's share of the economy.
Associated Press
03-06-2025
- Associated Press
Sipping Tea while Enjoying Opera: The 2025 Beijing Chaoyang International Tea Culture Week Showcases Cultural Charm
BEIJING, CHINA - Media OutReach Newswire - 3 June 2025 - On May 29, the 2025 Beijing Chaoyang International Tea Culture Week officially opened. This year's festival, with a main venue at the Junwangfu Hotel, and a satellite venue at the China Central Place, creates a tea culture feast that blends tea tasting, opera appreciation, cultural experiences, and consumption. A colorful array of theatrical performances lights up the Tea Culture Week The Junwangfu Hotel, a cultural landmark near Liangma River, features Qing Dynasty architecture and traditional Chinese gardens. During the festival, the hotel is filled with the rich aroma of tea. Visitors can purchase tickets to immerse themselves in the 'Royal Tea Gathering' and enjoy the leisurely atmosphere of 'a view with every step, a tea with every seat.' The tea market brings together more than 70 modern tea brands, offering international flavors from New Zealand, Nepal, Sri Lanka, South Africa, and Azerbaijan, as well as regional specialties from Yunnan, Guizhou, China's Taiwan region, and others. The market also features tea-themed cultural and creative products. At the 'Floating Fragrance Tea Market' located in the sunken garden of The Ritz-Carlton at China Central Place, more than ten food and beverage businesses, renowned tea companies, and emerging tea drink brands offer special tea drinks, DIY tea-blending experiences, and tea art performances. Guests savor the aroma and flavor of fine teas Sipping tea while enjoying opera—tea in the teahouse, opera on the stage—reflects the romantic lifestyle of ancient Chinese society and has become a novel form of social interaction today. As the scent of tea wafts through the air, the Junwangfu Hotel echoes with traditional melodies and captivating performances. Peking Opera, Yue Opera, Nanyin music, and folk instrumental ensembles take the stage in turn. Between performances, visitors can experience Song-style whisked tea, Chaozhou gongfu tea, and the craftsmanship behind West Lake Dragon Well tea at the Yinan Hall, gaining a deeper appreciation for the cultural richness of tea. From 'Tea and the World' to 'Tea and the City' and 'Tea and Culture,' Chaoyang District has hosted the Tea Culture Festival for three consecutive years, consistently promoting the theme: 'Sharing a Cup of Fine Chinese Tea with the World.' The event continues to elevate Chinese tea as a cultural symbol that speaks to the world. Once, the fragrance of tea traveled the ancient Tea Horse Road and the Silk Road to reach distant lands. Today, tea is grown in more than 60 countries and regions, with over two billion people worldwide enjoying it. 'With Chaoyang's tea, we welcome friends from around the world.' Chaoyang District extends a warm invitation to global friends to join us in savoring fine teas and traditional operas. Hashtag: #2025BeijingChaoyangInternationalTeaCultureWeek The issuer is solely responsible for the content of this announcement.
