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Indonesia's modest fashion makers ramp up overseas push

Indonesia's modest fashion makers ramp up overseas push

Nikkei Asia17-07-2025
Models wear items designed by Indonesian modest fashion company Buttonscarves, which targets not only Muslim women, but also women who prefer to wear more concealing clothes. (Photo courtesy of Buttonscarves)
BELINDA YOHANA
JAKARTA -- From starting an online shop to showcasing in New York, Buttonscarves founder and CEO Linda Anggrea continues to dream big.
Her Indonesian fashion company has expanded quickly since starting out as a small online shop in 2016. It now runs physical stores in high-end shopping malls in Jakarta and Kuala Lumpur and even ships items to the United States.
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