
Tournament near misses have helped Wales build and evolve
She won her first Wales cap in Switzerland 14 years ago and was part of teams that went close to qualifying for Euro 2022 and the 2023 World Cup.
Ladd said: 'It is frustrating when you're in those moments and you feel the team can do better.
'But I reflect on those campaigns under different managers and I believe it has built us up to where we are now.
'We've learned different styles and we've got different attributes as a group. We've been tested along the way and that experience has rolled into us being in a really good shape now.
'It helps us that we've got to a major tournament having been through all that heartache. We've evolved and with time we've added more layers to our game.
'Losing the World Cup play-off to Switzerland (to a last-gasp goal in extra time) hit hard, especially being in the back line, but I didn't feel in that game we're as confident as we are now.'
Ladd returns to Switzerland at the Euros having made her debut in the Swiss town of Saviese against New Zealand in June 2011.
Only team-mates Jess Fishlock, Sophie Ingle and Angharad James have won more caps than the 31-year-old.
She said: 'I've got such fond memories of that first camp. It was up one of their amazing mountains and it was magical getting my first cap there.
'To go back to Switzerland with this group, with all the hard work we've put in, is a really special moment.'
Wales, the lowest-ranked team at Euro 2025, are also in the same group as France and defending champions England.
Ladd was born in St Albans in Hertfordshire but qualified to play for Wales through her Haverfordwest-born father.
Prep time 🏃♀️ pic.twitter.com/PyxEMoFjCD
— Wales 🏴 (@Cymru) July 1, 2025
'I couldn't believe the draw,' said Ladd. 'I had to take another look and let it sink in.
'England is a derby game and the teams in our group are particularly good. But you realise it's the biggest stage and you're going to play the top teams.
'There's the added element that teams may underestimate us because the group is so strong, and that could play to our advantage. But there is no shying away from the quality of the teams in our group.'

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


BBC News
9 minutes ago
- BBC News
'I pride myself on being a natural goalscorer' - Guiu arrives on loan
Striker Marc Guiu has said sees his time at Sunderland as "a huge opportunity" after sealing a season-long loan move from 19-year-old Barcelona academy graduate scored six goals in 16 appearances for Enzo Maresca's side after arriving from the La Liga giants for £5m last becomes the Black Cats' ninth signing of the transfer window."I'm feeling great and really looking forward to the season ahead," Guiu told Sunderland club media."I see myself as a powerful striker who can make a difference on and off the ball, and I pride myself on being a natural goalscorer."This year is a huge opportunity for me to help take this team where it truly deserves to be."Sunderland sporting director Kristjaan Speakman added: "In a loan acquisition, we not only have to convince the player but also the parent club, and we thank Chelsea for placing their trust in us."Most importantly, Marc wanted to come to Sunderland and be a part of our club. The competition for his signature was significant and he had many high-quality options."Marc's a progressive striker who has key attributes that align with the role in our team."


Daily Mail
9 minutes ago
- Daily Mail
Man United 'make contact with Brighton over a potential move for Carlos Baleba' - as Red Devils 'explore conditions for midfield reinforcements' after big-money attacking additions
Manchester United have made contact with Brighton to explore the conditions of a deal for midfielder Carlos Baleba, according to reports. The 21-year-old enjoyed an impressive campaign for the Seagulls, featuring 34 times in the Premier League and scoring three goals for Fabian Hurzeler's side. United, who are closing in on their third major addition of the summer in RB Leipzig striker Benjamin Sesko, are among the many suitors of the Cameroon international and have made contact with Brighton through intermediaries, a report has claimed. According to The Athletic, the Red Devils have relayed their interest in the midfielder, who has three years remaining on his contract with an option to extend for a further 12 months at the Amex. However, there is an acknowledgement that a switch this summer may be unrealistic, given Brighton's unwillingness to sell and United's outlay in this window. The report claims that a move for the youngster is 'improbable' unless United are able to secure a series of lucrative sales before the window closes at the start of next month. Following their dismal campaign last term, United have focussed on bolstering their attack, recruiting Matheus Cunha and Bryan Mbeumo for a combined £133.5million fee. The addition of Sesko will take their outlay to almost £200m, the third highest in the division after Liverpool and Chelsea. There is still a desire to improve their midfield ranks, however. United currently have Casemiro, Manuel Ugarte, and Toby Collyer in their ranks, while Bruno Fernandes and Kobbie Mainoo can also be deployed in the central midfielder positions in Ruben Amorim's 3-4-3 formation.


The Guardian
9 minutes ago
- The Guardian
Oasis-style ticketing and expendable fans: the battle to retain football's soul
'I'm a bit younger, so this is all I've known,' says Nick Clarke, 'but something that defines this moment is the feeling that it's our last chance. You know that phrase: 'The game's gone'? I think the game is genuinely going away. It's excluding traditional supporters and the communities that built the clubs in the first place.' Clarke has just celebrated his 30th birthday and is coming off the back of a big season. As one of the four season-ticket holders behind the MCFC Fans Foodbank Support, Clarke has been active among the Manchester City fanbase and in the community since the pandemic. With the growing concern over the pricing and provision of tickets at his club last year, he helped coordinate protests by fans whose rivalries go back generations, but whose problems are increasingly shared. Supporters of Everton, Liverpool and Manchester United and others joined City fans under the banner 'Stop Exploiting Loyalty' and in doing so became part of a new wave of supporter activism. 'I know there's all these things about multi-club ownership, private and state ownership, playing games abroad, accusations of killing the soul of the game,' Clarke says. 'But, really, what is the game? It's the communities that go to it, it's the communities that have made the clubs who they are, going back four, five, six generations till their very inception. 'The wider football supporter community are only just now cottoning on that we have so much more in common and if we don't stand together the game is going to be gone before we know it. That's all we have to do and all we can do. We just need to really keep up that momentum.' It already seems there will be reason for fans to take a stand once more this season. It is not the first time they will have come together to demand change, but for those with clubs at the top of the pyramid there is a sense the ground is shifting and the needs of fans is becoming an afterthought, if not an outright problem. At the heart is a concern that clubs want to move away from having matches filled with season-ticket holders towards something more casual, and more lucrative. Imagine every Premier League fixture becoming more like an Oasis gig, for ever. 'The problems are different at different levels of the game,' says Tom Greatrex, the new chair of the Football Supporters' Association, who drove the Stop Exploiting Loyalty campaign. 'In the Premier League, and at the top of the Championship, Stop Exploiting Loyalty has helped to bring to the fore a set of issues that have been developing over a period of time. 'We are seeing that parts of clubs' fanbases, which have traditionally been loyal and go home and away, are now almost expendable to not all, but many of the people that currently run a number of those clubs. It's gone beyond exploitation to expendability.' Fans are suffering rises in ticket prices, the lowering or ending of ticket concessions and initiatives that require season-ticket holders to attend a certain number of games each season or risk losing their place, as examples of this trend. According to Greatrex, the effects are being felt in some grounds. 'The number of people who are there almost to experience something which they're not necessarily part of has tipped into a significant proportion to the extent that it undermines the thing they're going there to experience,' he says. 'There is a real danger that in a short-term push for increased revenue from matchday tickets and associated spend that clubs are in danger of actually undermining the whole 'product' they're so proud of.' One topic that crystallises the anxiety over expendability is that of matches being selected for TV. There will be more televised games than ever this season, with Sky showing a minimum 215 Premier League fixtures. With each televised match comes possible rescheduling and a potentially challenging (or even impossible) journey for fans. Sign up to Football Daily Kick off your evenings with the Guardian's take on the world of football after newsletter promotion 'There can be very very short-notice changes, which make it very difficult for people to be able to attend those matches. I don't think there's been enough focus on things that could be done to mitigate some of the frustration that comes from those changes.' The FSA has called for a 12-week notice period on fixture rearrangements, the provision of more 'football special' trains and the extension of the £30 cap on away tickets into the EFL. The Premier League has committed to giving six weeks' notice of fixture adjustments on all matches until January, but last month had to apologise after failing to meet its own deadline of announcing all September adjustments by 9 July. It is striking that the mood among fans is so febrile at the time the government has passed legislation designed, in part, to give supporters more influence over their clubs. Fan consultation is a central requirement of the new Independent Football Regulator for the English men's elite game and legislation is, in part, the result of long-term campaigning by the FSA. It is not a panacea and its influence is unlikely to take hold for some seasons yet, but Greatrex, a former Labour MP, believes it can form a platform for better understanding between fans, clubs and competitions. 'More than ever, there is an appreciation – among some, it's reluctant, but among others, it's embraced – that supporters have a legitimate voice that deserves to be heard and their views to be considered,' he says. '[The regulator] is actually the basis for a much more constructive approach, which means that if clubs are sensible you can prevent a lot of the flashpoints getting to the point at which they become high profile, because you've dealt with it sensibly ahead of that time.' Clarke would much rather have dialogue than protest. 'I don't want to be doing another protest all my life,' he says. 'I know there's no easy answers but a lot of this protest energy has come because people feel they're not being listened to. That's where the anger comes from.'