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Wisconsin gained population in 2023. How much it gained might surprise you.

Wisconsin gained population in 2023. How much it gained might surprise you.

Yahoo04-03-2025

Wisconsin gained more people in 2023 than any of its neighboring states and more than all but one other Midwest state.
That's according to a new report from StorageCafe, a nationwide online platform that provides storage unit listings. The report used U.S. Census data to rank all the states based on net migration numbers in 2023. This was calculated as the number of move-ins to a state minus the number of move-outs.
Wisconsin had the 15th-biggest net gain among all states that year and the second-most in the region, behind only Indiana.
Here's what to know about the report and how Wisconsin fared:
According to StorageCafe's report, Wisconsin had a net gain of 17,152 people in 2023.
In the Midwest, only Indiana had a bigger-net gain, with 32,035 people.
Among Wisconsin's neighbors, Iowa gained 79 people; Minnesota lost 12,356; Michigan lost 23,079; and Illinois lost 89,936.
Relocation to Wisconsin has been most popular among younger generations.
StorageCafe found that the state ranked ninth for Millennial migration in 2023. Millennials, born between the early 1980s and late 1990s, accounted for 6,702 of the state's net gain. Wisconsin ranked 11th for Gen Z net gain, with 8,512 members of the generation, born in the late 1990s and 2000s.
Wisconsin saw net-positive migration among every generation included in the report:
Gen X: 1,815 (16th)
Baby Boomers: 482 (22nd)
Silent Generation: 378 (21st)
These states gained the most residents in 2023, according to StorageCafe's report:
Texas: 137,582
Florida: 136,750
North Carolina: 110,833
South Carolina: 72,404
Georgia: 61,980
Arizona: 56,969
Indiana: 32,035
Colorado: 30,626
Tennessee: 27,791
Oklahoma: 25,058
These states lost the most residents in 2023, according to StorageCafe's report:
California: −258,618
New York: −186,533
Illinois: −89,936
New Jersey: −66,994
Maryland: −38,671
Massachusetts: −34,909
Pennsylvania: −33,990
Louisiana: −33,824
Michigan: −23,079
New Hampshire: −13,661
MORE: View StorageCafe's full report and methodology.
This article originally appeared on Milwaukee Journal Sentinel: Wisconsin gained population in 2023, ranks high in Midwest, US

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