Brooklyn Girl Scout crowned top cookie seller in NYC

New York Post

25-04-2025

There's a new queen of the cookies.
A sweet-talking Brooklynite has been crowned the top Girl Scout cookie seller in all of the five boroughs after hawking more than 2,500 boxes of Tagalongs, Trefoils and Thin Mints, The Post has learned.
Bay Ridge's Ashleigh F. rose to the top after two years of being the top Brooklyn seller, this time unseating her very own frenemy, who held the title for three years running.
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7 Ashleigh F. of Bay Ridge was named the top Girl Scout cookie seller of 2025.
Stephen Yang
'It feels really good. There's no other way to describe it,' Ashleigh said, adding that there were some screams when she heard the news.
The 12-year-old cadet sold a mouth-watering 2,528 cookies this year — which, at $7 a box, equates to $17,696 in profit.
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The total was more than enough to overtake reigning champ Avianna Spatz of Manhattan, who Ashleigh had come to know through their years as their respective borough's top cookie sellers.
'Me and Ashleigh have been doing Girl Scouts for the past like five years and we've had this little rivalry, like, 'Who can sell them more and who can be the number one seller?' And I've had it for the last three years. It was an amazing feeling to be the best — I'm glad Ashleigh got this,' Avianna, 13, told The Post.
The incredible feat was easy enough for Ashleigh, who punched in an average of eight hours per week peddling the iconic treats in Prospect Park — plus countless days manipulating the social media algorithm to reach an even wider audience.
The 7th grader used her mother's Facebook as her own personal advertising site, posting tempting snapshots of the sweet treats and upping the cuteness factor in videos that reminded viewers that every purchase directly benefits the Girl Scout troops.
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7 Ashleigh sold 2,528 boxes of Thin Mints, Tagalongs and more.
Stephen Yang
They would post the clips on Monday, then her father would share them on Tuesday, and on Wednesday, a friend would comment to re-boost the post, and so on until each garnered upwards of 1,000 views, her father, William, explained.
The ingenious marketing technique was a welcome boost, in addition to her already tried-and-true tactics — which involved setting up stand at uber-popular Brooklyn hotspots.
'We go sell them at train stations during the weekdays and during the evening when people are getting home from work, and on nice weekends we go to the park,' Ashleigh said.
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When The Post asked where exactly she sets up shop, the Cadet laughed. It's confidential, she explained — and she's already battling fellow Girl Scouts
7 Ashleigh was the top seller in Brooklyn for two consecutive years.
Stephen Yang
'I have to get there early,' she continued.
Once set up, the cookie connoisseur lets the sweet treats do all the sweet talking.
All Ashleigh has to do is get her customer's attention with an easy smile and an irresistible question: 'Hi. Would you like to buy some Girl Scout cookies?'
And if the customer tries to weasle their way out by saying they don't have cash, Ashleigh follows up with the closer: 'We take Venmo!'
7 Ashleigh has been a Girl Scout for seven years.
Obtained by the NY Post
7 'It feels really good. There's no other way to describe it,' Ashleigh said on her win.
Obtained by the NY Post
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Most customers don't need convincing, she explained — pointing to one man who chased her family down the street after he caught them loading the van with 18 boxes of Do-si-dos, all of which he eagerly took off their hands.
Despite her previous success as Brooklyn's top seller, Ashleigh was shocked to hear she took home the top seed in 2025, considering she sold less this year than she had during the two prior years.
She hawked 364 more boxes in 2024, and another 41 more the year before — plus Tribecca teen Avianna Spatz had consistently peddled around 5,000 boxes for the past three years.
However, the Girl Scouts of Greater New York (GSGNY) was struggling this year. The group sold 1.1 million boxes in 2025, an 8% decline from last year, potentially caused by the $2 price jump for each box.
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7 Ashleigh rose to the top with the help of her parents, William and Amber, who taught her how to use social media to reach a wider audience.
Stephen Yang
'I was quite surprised, because this year we barely made it over my goal of 2,500,' Ashleigh said.
'My dad says people will always spend $20 on cookies, whether it's five boxes or two boxes.'
Ashleigh wasn't the only one who climbed to the top this year. Winter, a Brownie, became the top seller for Staten Island after selling 2,500 boxes, a total she tied with new Manhattan seller Naomi.
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Bronx Cadette Kalila and Queens Senior Julia maintained their borough top spots after hawking 2,008 and 1,551 boxes, respectively. The NYC Girl Scouts asked the high-performing scouts' last names not be used protect the young women's privacy.
7 Ashleigh says the secret to being the top cookie seller is knowing the best spots to set up stand.
Stephen Yang
Reigning champ, Avianna, was completely knocked off the charts this year, but the humble teen said that's just the way the cookie crumbles.
The loss was bittersweet for Avianna, who had hopes of winning the title yet again, but was saddled with high school applications, Bat Mitzvah studies and an exploding attraction to volleyball.
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The Manhattanite sold just 600 boxes this year to close the chapter on her time with the Girl Scouts, which she'll be leaving at the end of this spring.
But she warned that her little sister Eliana, 5, will continue her legacy.
'I'm excited because my sister, she's going to be starting Girl Scouts soon, so hopefully she can regain the title and get some of that feeling for herself.'