This New Howler Brothers x Toyota Land Cruiser Collab is Perfect
You've probably heard of Howler Brothers, the Austin, Texas-based lifestyle brand known for its fun and innovative outdoor gear, clothing, and accessories. Today, Howler Bros. launches its latest capsule collection celebrating the iconic go-anywhere, do-anything Toyota Land Cruiser.
This official collaboration features co-branded clothing and accessories specially designed to honor the pioneer spirit of the iconic off-road vehicle, including Howler Bros.' trademark snap-front shirts, caps, shorts, and other lifestyle clothing and accessories. It's Howler Brothers' largest co-branded capsule drop to date, and infuses the brand's rich Costa Rican history with its well-known ruggedness.
The collection is now available at the Howler Brothers website as well as Backcountry [LINK] and [>> TOYOTA?????].
'This collaboration with Toyota Land Cruiser is a natural fit. Both of our brands are rooted in a shared love for exploration and craftsmanship,' said Chase Heard, CEO of Howler Brothers. 'We've combined Howler's signature style with Land Cruiser's legendary legacy to create a collection built for the jungle roads ahead.'
Howler Brothers is the brainchild of two buddies who shared a love of surfing and the outdoors. It was inspired by their shoestring approach to their Costa Rican surfing excursions, many of them powered by a 70s Land Cruiser that exemplified their DIY ethos. Surfing, fishing, beach camping, tacos, dogs, skateboards, guitars, western wear...somehow it all comes together in Howler Brothers' designs and in this capsule collection.
Howler Brothers describes its ethos as "a kung-fu surf movie set in the wild west," and that tracks. Check out the hilarious-but-somehow-still-informative Howler Brothers origin story on YouTube:
That whimsical pastiche carries over to the new Land Cruiser x Howler Brothers collection. It draws inspiration from the founders of Howler Brothers' early adventures in Costa Rica. Their expeditions, often undertaken in vintage Land Cruisers, fueled the brand's origin story and instilled a deep appreciation for rugged trucks and the spirit of adventure they represent.
This collection features a range of apparel and accessories designed for diverse outdoor activities from camping and fly fishing to surfing. The collection's design thoughtfully incorporates elements that blend both the classic Land Cruiser aesthetic and the signature Howler Brothers style.
Toyota Land Cruiser x Howler Brothers Apparel:
Land Cruiser x Howler Brothers T-Shirts
Land Cruiser x Howler Brothers Tech Polo
Land Cruiser x Howler Brothers Monoloha Shirt
Land Cruiser x Howler Brothers H Bar B Snapshirt
Land Cruiser x Howler Brothers Lined Depot Jacket
Land Cruiser x Howler Brothers Hoodie
Land Cruiser x Howler Brothers Salado Shorts
Toyota Land Cruiser x Howler Brothers Accessories:
Land Cruiser x Howler Brothers Snapback Hats
Land Cruiser x Howler Brothers Patches
Land Cruiser x Howler Brothers Bandana
Land Cruiser x Howler Brothers Keychain
Full details on the Howler Brothers and Toyota partnership can be found at howlerbros.com. Fans of both brands can follow along on Howler Brothers' social channels on Facebook, Instagram, and TikTok.
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