Shopify Inc: Needham Initiates Coverage with a 'Buy', Sees More Upside
On July 14, 2025, Needham & Company started their coverage with a 'Buy' rating on Shopify, with a 12-month price target of $135 USD per share.
According to Needham analysts, Shopify is well-positioned to capitalize on the ongoing shift toward omnichannel commerce, driven by small and medium-sized businesses seeking scalable solutions. Shopify's expanding suite of merchant tools—including AI-powered analytics, improved point-of-sale integration, and cross-border selling capabilities—as key drivers of long-term growth.
In addtion, Shopify's recent partnership expansions and infrastructure investments (such as logistics improvements and fulfillment network enhancements) support both operational efficiency and customer retention.
Despite broader market volatility, Needham believes Shopify's recurring revenue model, strong gross merchandise volume (GMV) growth, and solid balance sheet make it an attractive long-term holding. The $135 USD price target suggests a moderate upside from current levels, contingent on sustained execution and favorable macroeconomic conditions.
Shopify Inc. has a consensus analyst rating of 'Buy', and a average analyst 12-month price target is $120 USD per share.
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