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Social media weighs in on High Noon, Celsius mix-up

Social media weighs in on High Noon, Celsius mix-up

News that some popular canned cocktails were mislabeled as non-alcoholic energy drinks instantly drew online comparisons to a Willy Wonka-like golden ticket search.
Meanwhile, others raised concerns about the mix-up's implications for people who are sober or abstaining from alcohol.
High Noon issued a recall on July 29 for its Beach Variety 12-pack vodka seltzers after some cans were mislabeled as Celsius Astro Vibe Sparkling Blue Razz Edition drinks, according to the U.S. Food and Drug Administration's website.
"Consumption of the liquid in these cans will result in unintentional alcohol ingestion," the recall said.
High Noon recall: Vodka seltzers mislabeled as Celsius energy drinks
High Noon said some Celsius cans were mistakenly filled with the alcoholic beverage. The mix-up happened after a shared packaging supplier erroneously shipped empty Celsius cans to High Noon, the company said.
According to the recall notice, the affected packs were sent to stores in Florida, Michigan, New York, Ohio, Oklahoma, South Carolina, Virginia and Wisconsin between July 21 and July 23:
"We are working with the FDA, retailers, and distributors to proactively manage the recall to ensure the safety and well-being of our consumers," High Noon said in a statement to USA TODAY.
No illnesses have been reported in connection to the recall so far, according to High Noon.
Social media users were quick to react to the unusual blunder that caused the recall, with many saying they were hoping to find the affected cans for an unexpected booze break.
"This is the one recall i want to be apart of," one person wrote on TikTok.
Others on X, formerly Twitter, chimed in with the same sentiment.
Some even compared such a discovery to "Charlie and the Chocolate Factory." The famous children's series is based on a contest to find a golden ticket in order to tour Willy Wonka's factory.
Some people, on the other hand, raised concerns about the possible implications that mixing up an energy drink with an alcoholic one could have.
Contributing: Fernando Cervantes Jr., USA TODAY
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