
Artist celebrates women with Nespresso coffee capsules
Read more: David Krut Projects showcases artist's latest exhibition
Friedman's solo exhibition: Matriarchs, opened in Rosebank on July 31, and celebrates eight women whose courage, compassion, and conviction shaped the course of history across continents and centuries.
Nespresso brand team member Keabetswe Legodi explained that the coffee brand believes in the upliftment of women and communities. 'We are about sustainability, regenerative thinking, and upscaling things without them losing their purpose or value, all while preserving the world. Pam's art stood out because it was made from used capsules, upcycled to art that represents powerful women in our society. '
Friedman explained that the creative hub that housed her art was filled with almost 30 000 capsules, each filled with stories, survival, beauty, and strength. 'I also honour our African heroines, including Queen Nandi, whose protection birthed legacy, and Queen Lozikeyi. Coffee isn't only a drink; it's a ritual of rising, which awakens us and reminds us that transformation is rich, slow-brewed, and bold, like the heroines I have paid tribute to through my pieces.'
The artist added that she took what the world threw away, reimagining the waste into portraits of power.
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