Newme seeks to engage students with Campus Challenge
Fashion-tech label Newme sought to engage Indian students and strengthen its links to technology and innovation with the roll out of its 'Campus Challenge' across 25 undergraduate colleges in India to challenge Gen Z to a nationwide hackathon.
'At Newme, we're building more than just a fashion brand- we're creating a movement where technology and Gen Z creativity come together to redefine the future of Indian fashion," said Newme's co-founder and CEO Sumit Jasoria in a press release. "With the Campus Challenge, our goal was to give young Indian talent a real-world opportunity to solve the next big challenges in fashion using tech-driven solutions. The ideas we saw were bold, entrepreneurial, and incredibly future-forward- a true reflection of how Newme, alongside this new generation, is revolutionising the Indian fashion landscape. We see so much energy across campuses that this case study opens new doors for talent to join the fashion world.'
The contest received entries from over 5,000 teams, with notable participation from institutions such as NIFT, SRCC, NMIMS, Lady Shri Ram College, Christ University and St. Xavier's. With the initiative, Newme aimed to combine creativity, technology, and youth-led innovation.
Seven finalist teams competed in the concluding round, with a total prize pool of Rs 10 lakh. The winner, Rasna from Lady Shri Ram College for Women, received Rs 5 lakh. The Consulting Sharks and Derivatives, both from Shaheed Sukhdev College of Business Studies, were awarded Rs 3 lakh and Rs 2 lakh respectively as first and second runners-up.
Held exclusively for undergraduate students, the challenge encouraged participants to explore themes such as AI-enabled shopping, digital-first fashion, sustainability, and product innovation. Finalists received mentorship, exposure to industry leaders, and an opportunity to pitch their ideas directly to Newme's leadership. The initiative forms part of Newme's broader strategy to foster youth engagement and build a tech-driven, innovation-led fashion ecosystem in India.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Fashion Network
an hour ago
- Fashion Network
Pepe Jeans London reopens flagship in New Delhi with refreshed concept and elevated denim experience
British-born denim label Pepe Jeans has reopened its flagship in Connaught Place, New Delhi, introducing a refreshed 220-square-meter space that underscores the brand's denim-first approach and its distinctly London-rooted identity. According to Indian Retailer Bureau, the redesigned store offers an enhanced shopping experience across menswear, womenswear, and kidswear. With over 200 denim styles and a broader offering of more than 500 pieces—from T-shirts and outerwear to seasonal apparel—the store brings the brand's signature blend of British heritage and youthful energy to life. A standout feature is the newly introduced 'denim wall', a curated space dedicated to Pepe Jeans' longstanding legacy in denim craftsmanship. The immersive display is tailored to engage diverse consumer preferences, positioning denim as the centerpiece of the store's narrative. The space also debuts a comprehensive footwear section, spanning casual staples to statement styles—completing the brand's ambition to offer head-to-toe looks under one roof. Founded in 1973 on London's Portobello Road, Pepe Jeans has long merged fashion with the city's eclectic cultural and musical spirit. The relaunch of its Connaught Place flagship signals a renewed commitment to the Indian market, aligning global identity with localized retail momentum.
Fashion Network
an hour ago
- Fashion Network
Pepe Jeans London reopens flagship in New Delhi with refreshed concept and elevated denim experience
British-born denim label Pepe Jeans has reopened its flagship in Connaught Place, New Delhi, introducing a refreshed 220-square-meter space that underscores the brand's denim-first approach and its distinctly London-rooted identity. According to Indian Retailer Bureau, the redesigned store offers an enhanced shopping experience across menswear, womenswear, and kidswear. With over 200 denim styles and a broader offering of more than 500 pieces—from T-shirts and outerwear to seasonal apparel—the store brings the brand's signature blend of British heritage and youthful energy to life. A standout feature is the newly introduced 'denim wall', a curated space dedicated to Pepe Jeans' longstanding legacy in denim craftsmanship. The immersive display is tailored to engage diverse consumer preferences, positioning denim as the centerpiece of the store's narrative. The space also debuts a comprehensive footwear section, spanning casual staples to statement styles—completing the brand's ambition to offer head-to-toe looks under one roof. Founded in 1973 on London's Portobello Road, Pepe Jeans has long merged fashion with the city's eclectic cultural and musical spirit. The relaunch of its Connaught Place flagship signals a renewed commitment to the Indian market, aligning global identity with localized retail momentum.
Fashion Network
5 hours ago
- Fashion Network
Ekart debuts on ONDC to bolster logistics capabilities
Logistics and supply chain provider Ekart has joined the Open Network for Digital Commerce, marking a key milestone in the growth of Indian logistics infrastructure. By integrating with the e-commerce ecosystem, brands of all sizes can access Ekart's nationwide logistics capabilities. By onboarding Ekart, the network strengthens its logistics offerings, a move aligned with ONDC's broader strategy to rapidly scale e-commerce logistics, ONDC announced in a press release. With its wide delivery footprint, technology-driven fulfilment, and operational depth, Ekart brings reliability and reach to sellers across sectors including fashion and lifestyle, direct to customer, fast moving consumer goods, and beauty and personal care. 'This integration marks a significant step in democratising access to world-class logistics," said ONDC's acting CEO and COO Vibhor Jain in a press release. "Ekart's scale and operational depth bring vital logistics capacity to the ONDC.' For sellers, this means simplified access to pan-India delivery services via a single interface, supporting efficient order fulfilment across all serviceable pincodes. The move is expected to enhance service quality and offer a more inclusive commerce model for businesses of all sizes, especially micro, small, and medium enterprises. 'With this integration, Ekart brings to the table nationwide reach, deep logistics expertise, and a strong commitment to service excellence," said Ekart's chief business officer Mani Bhushan. "Together with ONDC Network, we look forward to empowering businesses, MSMEs with greater access, efficiency, and growth opportunities.'
