Turkish Retail Chains Continue to Expand in Egypt
Rana Atef
Colin's, a company experiencing rapid growth in Egypt, opened its 16th store at Cairo Festival City Mall.
The Turkish Ambassador to Cairo, Salih Mutlu Şen, highlighted that Turkish retail chains are expanding and growing in Egypt.
The well-known Turkish Colin's chain inaugurated its 16th branch in Egypt at Cairo Festival City Mall.
The opening was attended by Turkish Ambassador Salih Mutlu Şen as well as senior executives from Colin's.
The newly-opened store is one of the largest Colin's spots in Egypt, spanning an area of 750 square meters.
Colin's representatives explained that all products in the store are designed in Turkey as Turkish material and are manufactured specifically in Turkey, Egypt, and other regions around the world.
The stores sell exclusively under the Colin's brand, representing Turkish quality and identity.
Ambassador Şen stated that Colin's, alongside LC Waikiki and Defacto, has opened stores in Egypt with 100% Turkish investment, and that they are directly managed by their parent companies in Turkey, from design through to production.
He expressed hope that Colin's will continue its growth, anticipating the brand will reach 40 to 50 stores in Egypt.
He also noted that LC Waikiki currently operates around 40 stores, while Defacto has more than 20.
Ambassador Şen emphasized the key distinction between these brands and others: they are not only retailers but also manufacturers, and they are entirely Turkish-owned. He stated that Egyptian consumers value Turkish brands for their quality and price, and that such investments reflect the mutual benefits between the two countries. Some of these goods are produced within Egypt, promoting commercial and economic integration between Egypt and Turkey.
Colin's officials added that the company will continue opening new stores in the near future, and that its current investments in the Qantara area, particularly in ready-to-wear clothing, are progressing as planned.
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