Reeves concedes Government has ‘more to do' as unemployment at four-year high
The Chancellor insisted Labour had been 'creating more jobs' since entering office despite vacancies declining over the last quarter, with experts warning of a further 'cooling in the labour market'.
Speaking to reporters on a visit to Belfast on Tuesday, Ms Reeves said the Government had returned stability to the economy but that there was 'absolutely' more progress to be made.
'There is more to do, but in the first year, we've managed to return stability to the economy, we're growing the economy and reducing costs, particularly mortgage costs for hard-pressed families,' she said.
The Office for National Statistics (ONS) earlier released figures showing the rate of UK unemployment struck 4.7% in the three months to June.
It was the same as the previous three-month period, which had been the highest level since June 2021.
Meanwhile, average earnings growth, excluding bonuses, remained at 5% for the period to June.
UK vacancies tumbled by 44,000 over the three months to July to 718,000 – the lowest number of job openings since April 2021.
Ms Reeves acknowledged there had been a decline in the quarter but said there was 'really positive news' in the figures, with some 384,000 more jobs in the economy than there were just over a year ago.
'The most important figure today is that there are 384,000 more people in work than when I became Chancellor,' she said.
'Everybody who can work should be in work, and as a government, we're committed to helping more people back to work. There are huge opportunities in our economy.'
The signs of further pressure in the labour market alongside recent weak economic growth pose a challenge for the Government and policymakers at the Bank of England.
Last week, the Bank of England indicated that unemployment was likely to rise further later this year as it chose to cut interest rates again to 4%.
The latest labour market statistics from the ONS were in line with predictions from economists.
The data showed that the number of payrolled employees fell by 66,000 for the quarter to June, with an estimated 26,000 drop between May and June.
It came as figures also revealed that recent weakness in the UK hiring market continued further, with vacancies dropping to a four-year low.
Vacancy numbers fell 5.8% over the quarter to July, with a particularly sharp drop in the arts, entertainment and recreation sectors.
Meanwhile, wage growth remained at 5% for the three months to June, but was only 1.5% once inflation is taken into account, thanks to an uptick in the cost of living in recent months.
ONS director of economic statistics Liz McKeown said: 'Taken together, these latest figures point to a continued cooling of the labour market.
'The number of employees on payroll has now fallen in 10 of the last 12 months, with these falls concentrated in hospitality and retail.
'Job vacancies, likewise, have continued to fall, also driven by fewer opportunities in these industries.'
James Smith, economist at ING, said: 'The UK jobs market is undoubtedly cooling, though a more modest fall in payroll employment suggests that the worst may be behind us, following big tax and living wage hikes.
'Better news on wage growth suggests the Bank can still afford to cut rates in November, though after last week's hawkish meeting, this call has become less clear-cut.'
The figures come amid warnings from economists that the Chancellor will have to hike taxes in the autumn budget to plug a black hole of up to £51 billion in the public finances.
The National Institute of Economic and Social Research (Niesr) earlier this month said weaker-than-expected recent economic activity, U-turns on welfare cuts and forecast-beating borrowing mean Ms Reeves is on track to miss one of her fiscal rules by £41.2 billion in 2029-30.
Including the need to rebuild the fiscal buffer of just under £10 billion that has been wiped out, she will have to find more than £51 billion, according to the leading think tank.
Ms Reeves has refused to rule out tax rises at the budget since Labour MPs forced ministers to make concessions on welfare reforms, which the Government had hoped would save up to £5 billion a year.
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Product Type, Age, Distribution Channel, Region, & Country Insights and Forecasts 2021-2031
DUBLIN--(BUSINESS WIRE)--Aug 13, 2025-- The 'Toys Market Factbook (2025 Edition): Analysis By Product Type, By Age, By Distribution Channel, By Region, By Country: Market Insights and Forecast (2021-2031)' report has been added to offering. The market was valued at USD 115.16 Billion in 2024 which is expected to reach USD 176.60 Billion in 2031. This report provides a complete analysis for the historical period of 2021-2024, the estimates of 2025 and the forecast period of 2026-2031. The global toys market has experienced substantial growth in recent years and is projected to continue its upward trajectory due to a confluence of demographic, technological, and cultural factors. Rising disposable incomes, growing awareness of early childhood development, and increasing demand for innovative, safe, and educational toys are key drivers of the industry. The proliferation of dual-income households has led to increased spending on children's products, including toys, as parents seek to provide enriching experiences for their children. Additionally, the resurgence of classic toy lines, integration of advanced technology into toys, and the popularity of franchise-based products have fueled consumer interest. Toy manufacturers are constantly innovating to include features such as augmented reality (AR), artificial intelligence (AI), and STEM (Science, Technology, Engineering, and Mathematics) learning components, which align with modern parental preferences for educational and interactive play options. Moreover, the impact of social media and influencer marketing, particularly on platforms like YouTube and TikTok, has contributed significantly to the virality and demand for certain toys, often leading to rapid surges in sales for trending products. North America continues to dominate the global toys market, largely due to its robust retail infrastructure, high purchasing power, and strong presence of leading toy brands such as Hasbro, Mattel, and LEGO. The region's mature market has been bolstered by continued innovation, nostalgic reboots of popular toy lines, and a culture that values entertainment and play. The United States, in particular, leads in terms of consumption, supported by seasonal surges in demand during holidays like Christmas and Thanksgiving, as well as a growing e-commerce ecosystem. The prevalence of licensed toys based on blockbuster movies, television series, and digital content also plays a critical role in maintaining high sales volumes in the region. Furthermore, strong brand loyalty and early adoption of tech-integrated toys make North America a key testing ground for new launches. Despite market saturation in some segments, premiumization and product diversification have enabled companies to maintain growth. Canada also contributes significantly to the region's performance, with rising interest in eco-friendly and sustainable toy options reflecting broader consumer trends. Beyond North America, the Asia-Pacific region is emerging as the fastest-growing market, driven by rising birth rates in countries like India, China, and Indonesia, increasing urbanization, and expanding middle-class populations. These factors have created a large consumer base eager for both traditional and modern toys. In China, local manufacturers are gaining prominence while also catering to export markets. Government initiatives supporting early childhood education and development have further boosted demand for educational toys in the region. Meanwhile, Europe remains a strong market, especially in countries like Germany, the UK, and France, where high-quality standards and preferences for sustainable products are shaping toy design and manufacturing. Latin America and the Middle East & Africa are witnessing gradual growth, hampered somewhat by economic instability in certain regions, but still offering potential for expansion due to rising awareness and increasing retail penetration. The market is segmented by product type, age group, and distribution channel. In terms of product type, the market includes Games and Puzzles, Infant and Pre-School Toys, Construction Toys, Dolls and Accessories, Outdoor and Sports Toys, and Other Product Types. Games and puzzles have seen a notable resurgence, especially among families seeking indoor recreational activities, a trend that was particularly reinforced during the COVID-19 pandemic. Infant and pre-school toys remain critical for early cognitive and motor skills development, and parents' growing inclination toward Montessori-style learning has expanded this category. Construction toys like building blocks continue to enjoy consistent demand due to their role in enhancing creativity and problem-solving skills. Dolls and accessories benefit from strong branding and franchise associations, with companies investing heavily in new character lines and thematic playsets. Outdoor and sports toys have also witnessed a rise as parents aim to reduce screen time and encourage physical activity in children. By age, the market is categorized into 0-8 Years, 8-15 Years, and 15 Years and Above. The 0-8 Years segment dominates the market due to high toy consumption in early childhood. This stage is marked by rapid developmental milestones, and parents are keen to invest in toys that are not only entertaining but also educational. The 8-15 Years group is increasingly engaging with tech-driven toys, including drones, programmable robots, and app-based gaming kits, which blend traditional play with modern technology. The 15 Years and Above category, while smaller, is growing due to the popularity of collectible toys and hobby-based products. This demographic includes not only teenagers but also adult toy enthusiasts and collectors, who often seek nostalgia-driven merchandise and limited-edition releases. On the basis of distribution channel, the market is segmented into E-Commerce, Supermarkets, Traditional Stores, and Other Distribution Channels. E-commerce has seen explosive growth, propelled by the convenience of online shopping, expanded product variety, and personalized recommendations based on browsing behavior. Online platforms also facilitate the rapid spread of toy trends through customer reviews and influencer content, especially for tech toys and educational kits. Supermarkets continue to serve as a one-stop solution for consumers, with prominent shelf placements for best-selling toy brands. Traditional stores, including toy shops and departmental stores, remain relevant due to their immersive shopping experience, enabling children to physically interact with toys before purchase. However, their market share is gradually declining in the face of digital transformation. Other distribution channels, such as pop-up stores and vending kiosks in entertainment centers, contribute to impulse purchases and seasonal sales. The competitive landscape of the global toys market is highly dynamic and fragmented, with a mix of multinational giants and regional players. Companies like Mattel Inc., Hasbro Inc., LEGO Group, and Bandai Namco Holdings dominate the global scene through extensive product portfolios, strategic licensing deals, and strong brand recognition. These companies invest heavily in research and development to stay ahead of market trends and often collaborate with entertainment franchises to develop themed toy lines that enjoy instant popularity. Smaller players and startups, meanwhile, are gaining ground by focusing on niche markets, such as eco-friendly wooden toys, inclusive dolls, or DIY craft kits. Innovation, agility, and the ability to connect emotionally with consumers are key differentiators in this space. Moreover, mergers and acquisitions, as well as strategic partnerships with digital content creators, are reshaping the competitive dynamics, allowing companies to diversify their offerings and enter new geographic markets. Overall, the toys industry is evolving rapidly, balancing tradition with innovation and physical play with digital interactivity to meet the diverse needs of modern consumers. Scope of the Report Strategic Recommendations Competitive Positioning Company Profiles For more information about this report visit About is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends. View source version on CONTACT: Laura Wood, Senior Press Manager [email protected] For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900 KEYWORD: INDUSTRY KEYWORD: TOYS ENTERTAINMENT RETAIL CONSUMER ELECTRONICS TECHNOLOGY ELECTRONIC GAMES SOURCE: Research and Markets Copyright Business Wire 2025. PUB: 08/13/2025 11:41 AM/DISC: 08/13/2025 11:42 AM

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