Olivery secures seed investment from Ibtikar Fund, Flat6Labs
Founded in 2020 by Ram Merei, Malak Duraidi, and Obada Abdelkareem, Olivery helps logistics providers and merchants automate order management, routing, driver tracking, COD reconciliation, and customer communications.
Funding will support AI-powered features such as predictive routing and customer support while expanding regionally and improving onboarding operations.
Press release:
Ibtikar Fund and Flat6Labs Mashreq Seed Fund have announced a joint seed investment in Olivery, a fast-growing B2B SaaS company offering an end-to-end, low-code/no-code platform that enables logistics providers and merchants to fully digitise their delivery operations.
Founded in 2020 by Ram Merei, Malak Duraidi, and Obada Abdelkareem, Olivery has grown from a lean startup into a regional player, serving over 200 active clients across nine countries. Its cloud-based platform consolidates every step of the delivery lifecycle—from order creation and driver tracking to automated routing, cash-on-delivery reconciliation, and customer notifications—into one intuitive dashboard. The platform empowers non-technical teams to easily configure workflows, reduce operational costs, accelerate delivery times, and improve customer satisfaction for couriers, retailers, and e-commerce brands alike.
'We are proud to back the Olivery team as they modernise logistics across our region,' said Habib Hazzan, Managing Partner at Ibtikar Fund. 'Their platform is not only scalable and robust—it's thoughtfully designed for the realities of local markets. We believe Olivery is well-positioned to become a key enabler of digital transformation in MENA's logistics sector.'
Rasha Manna, General Manager of Flat6Labs Mashreq Seed Fund, said, "We are proud to be Olivery's first institutional investor and to have supported the founders from the very beginning of their journey. Over the course of our partnership, we have worked closely with the team and continue to be highly impressed by both their vision and their ability to execute. As we look ahead, we are excited to reinforce our commitment by participating in this follow-on investment as part of the current round led by Ibtikar to further fuel Olivery's growth and expansion across the MENA region in the next phase of their journey."
The investment will fuel Olivery's product roadmap, including the launch of new AI-powered features for predictive routing, automated data entry, and proactive customer support. It will also support regional expansion efforts and strengthen customer success and onboarding operations.
'This investment is more than a financial milestone—it's a strategic partnership that empowers us to build the backbone of modern logistics infrastructure across the Middle East and North Africa,' said CEO Ram Merei. 'Together with Ibtikar and Flat6Labs, we're delivering technology that allows national couriers and independent merchants alike to operate with the speed, transparency, and reliability that modern commerce demands.'
With e-commerce surging and cross-border trade intensifying across MENA, Olivery is positioning itself at the heart of a multi-billion-dollar opportunity to streamline last-mile, same-day, and reverse-logistics operations. Backed by investors with deep experience scaling high-growth technology ventures, the company is poised to lead the digital transformation of delivery in the region.
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