
Why Henkel Has Been Awarded Schneider's Sustainability Award
Henkel, the company behind Persil, Schwarzkopf and Purex, recognises that a substantial share of its emissions originate from its value chain, including raw materials, packaging, logistics and end-of-life activities (Scope 3 emissions).
As a result, it is implementing strategies to address these emissions by sourcing sustainable materials, optimising logistics and promoting circular economy practices.
Henkel has reduced CO₂ emissions in production per ton of product by 64% compared to 2017.
Henkel's ongoing leadership in sustainability has been recognised with a Schneider Electric Sustainability Impact Award.
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Business Insider
6 hours ago
- Business Insider
Researchers swapped human recruiters for AI agents. AI did the job better, with a few drawbacks.
Some job seekers might be better off chatting with a bot. A new study found that applicants interviewed by an AI voice agent were 12% more likely to get a job offer than those screened by human recruiters. They were also more likely to actually start work and stick around after 30 days. The professional recruiters had bet on themselves in this hiring experiment. The AI proved them wrong. The study also found that when given the choice, 78% of applicants picked the AI interviewer over a human recruiter. Brian Jabarian, an economist at the University of Chicago Booth School of Business, and Luca Henkel, a behavioral economist at Erasmus University Rotterdam, partnered with global recruitment firm PSG Global Solutions to pit AI against human recruiters in a large-scale hiring experiment. The trial covered more than 70,000 applicants vying for entry-level customer service roles across 48 job postings in the Philippines. The jobs were with 23 Fortune 500 companies and 20 European firms. Applicants were randomly assigned to one of three interview conditions: a human recruiter, an AI recruiter, or a choice between the two. In all cases, human recruiters ultimately made the hiring decision after reviewing transcripts and a standardized test of language and analytical skills. That design allowed the researchers to isolate one variable: the interview conversation. Both humans and the AI followed the same interview guide. It started with eligibility questions, moved into career goals and work experience, and ended with job details. But the outcomes diverged. Why AI did better Applicants interviewed by AI recruiters received job offers in 9.73% of cases, compared to 8.7% under human recruiters. The study also found that they were 18% more likely to start work and 17% more likely to still be employed after 30 days. Using natural language processing, the researchers found that AI interviews were more structured, covered more topics, and encouraged richer answers. AI-led interviews drew out the kinds of cues that human recruiters usually reward — like conversational depth — while minimizing weaker signals, such as filler responses or irrelevant questions. Recruiters who reviewed the transcripts scored AI-interviewed candidates higher than those they interviewed themselves. "AI-led interviews elicited more hiring-relevant information," Jabarian and Henkel wrote, adding that applicants also reported similar levels of satisfaction with AI recruiters compared to humans. But the system wasn't perfect. About 5% of applicants ended their interviews once they realized they were speaking to AI, and in 7% of cases, the agent encountered technical issues. Applicants also rated the interaction as less "natural" than talking to a human. Jabarian and Henkel did not respond to a request for comment from Business Insider. How AI is changing hiring AI has been increasingly used in the job-seeking and hiring process. Candidates are leaning on it to help tailor their résumés, while employers use it to sift through the thousands of applications they receive. Emily DeJeu, an assistant professor at Carnegie Mellon University's Tepper School of Business who specializes in AI communication and etiquette, told Business Insider in May that AI-powered video interviews are likely to become more common as companies seek to streamline and automate early hiring stages. Any time technology promises to save time and money and make everything faster, "we by default pursue it — there's a kind of inevitability to it," she said. Tech investors said AI may upend recruiting. Victor Lazarte, a former general partner at Benchmark, said on an episode of the "Twenty Minute VC" podcast published in April that recruiters should be especially nervous about AI replacing their jobs. He said AI models would soon be better than people at interviewing candidates — and far more efficient than companies' messy, manual hiring processes. But not everyone is sold. In a Business Insider report published Monday, hiring managers said they are flooded with applications, many of them AI-optimized to seem like a perfect fit, while hundreds of frustrated job seekers reported thousands of unsuccessful applications. AI has made hiring a "cat and mouse game" between candidates and employers, as both use technology to try to suss out the other, said Hatim Rahman, an associate professor of management and organizations at Northwestern University. As a result, there's a push toward finding "more human signals in both the process of searching and applying," he added.


Associated Press
13-08-2025
- Associated Press
Beyond the Brand: Snuggle®
Henkel's two business units, Adhesive Technologies and Consumer Brands, are united by the pioneering spirit to reimagine and improve everyday life – today and for generations to come. Building on a strong legacy of more than 145 years, our brands and products play an important role in the lives of millions of people and help to transform entire industries. In this series, Beyond the Brand, you will learn about how Henkel's top brands are contributing to organizational goals and innovating constantly to serve and succeed on behalf of customers, consumers, and partners. This edition's featured brand is Snuggle® laundry products. Read on for more about the history, purpose, innovations, sustainability, and pioneering spirit of the team that goes far beyond the Snuggle® brand. The History of Snuggle® Brand The Snuggle® brand of laundry products has long been known for its mascot, the Snuggle® Bear! The cultural icon was created in 1986, and the cozy face quickly grew in popularity -- making an appearance in the 1987 Thanksgiving Day Parade, and being named an 'Icon of the Year' by Advertising Week's Madison Avenue Walk of Fame in 2014. As Snuggle® Bear has represented the brand for decades, the team behind the brand has also been driving creative innovation and bringing high-quality laundry products to consumers across the United States. The Purpose of Snuggle® Brand The Snuggle® brand is committed to making the world a cozier place, bringing the comfort of home to families everywhere. Innovations from the Snuggle® Brand The Snuggle® brand consistently seeks ways to stay at the forefront of the industry, with innovations over the years that bring new and exciting scents, functionalities, and results into consumers' laundry rooms. Snuggle® Scent Boosters are designed to boost your laundry with long-lasting freshness, with laundry crystals that dissolve in water at all temperatures, are safe on all fabrics, and provide up to 12 weeks of freshness*. The brand's extensive portfolio of other products like liquid fabric softeners and dryer sheets come in unique scents like Island Hibiscus™, Lavender Breeze™, and Super Fresh® Spring Burst® with key capabilities in odor elimination technology, static reduction, color protection, and lint & pet hair repellent. Sustainability from the Snuggle® Brand The Snuggle® brand is proud to be a part of Henkel's defined sustainability targets to reduce emissions, become net zero by 2045, and contribute to the circular economy. Snuggle® Scent Booster bottles are made with 100% recycled plastic**, and Snuggle® dryer sheet cartons can be recycled in any location where paper is accepted across North America. Henkel has also introduced concentrated formulas and packaging across all®, Persil® and Snuggle® liquid laundry products. This update offers laundry-doers fragrance at a more concentrated level per load – reducing the required dose for every wash. In addition, Snuggle® products empower their consumers to reduce their environmental footprint in the laundry room. Their website and digital campaigns share pro tips like washing your laundry at low temperatures to reduce energy consumption, fully loading your washing machine to reduce water use, using the proper amount of detergent as instructed on the label to help prevent overconsumption, and to use products with selective ingredients like Snuggle® Crystals Scent Boosters, which are made with a formula that is 95% naturally derived, with additional ingredients including fragrance. Beyond the Snuggle® Brand After decades of love from consumers across the nation, the brand launched a refresh in 2024! A campaign complete with digital activation and a brand-new design for the iconic Snuggle® Bear mascot not only emphasizes how Snuggle® products enhance comfort with its collection of liquid fabric softeners, dryer sheets and scent booster crystals, but also underscores the role of scent cues in evoking the familiar feeling of home. The digital content crafted for this campaign is designed to resonate with a broad audience through compelling storytelling and creative visuals. The content celebrates the range of products designed to appeal to all, emphasizing the joy of embracing both softness and freshness after every wash. As the Snuggle® brand takes their mission beyond their iconic brand, the way forward is centered around the powerful connection between scent, softness, and the feeling of home. This initiative celebrates the cherished familiarity of Snuggle® product's beloved scents while highlighting the comforting touchpoints of softness that evoke a sense of home. Whether near or far, Snuggle® products remind consumers that the feeling of home is always within reach, making every moment more comfortable. * Out of storage**Excluding cap and label Visit 3BL Media to see more multimedia and stories from Henkel


CNBC
08-08-2025
- CNBC
U.S.-EU trade deal to boost revenue in second half, says Henkel CEO
Henkel CEO Carsten Knobel tells CNBC Silvia's Amaro the consumer goods group's "in the region, for the region" strategy has limited the impact of trade tariffs. But he expects the latest EU-U.S. trade deal to boost consumer sentiment along with the company top line.