Is Justin Bieber dropping an album? Singer teases 'Swag', track list on billboards
Billboards in cities from Reykjavík, Iceland, to New York City, Atlanta and Los Angeles are teasing new cover art that simply shows the word "Swag" in gray on a black background. A parental advisory label for "explicit content" is in the lower right corner.
On the afternoon of Thursday, July 10, the 31-year-old posted a flurry of photos and videos of the marketing campaign on Instagram, with some of the images depicting a 20-song track list that includes titles like "Dadz Love," "Go Baby," "Swag," "Zuma House" and "Forgiveness."
The singer, whose last album was October 2021's "Justice," also shared images from a photoshoot with wife Hailey Bieber and their nearly 1-year-old son, Jack Blues Bieber, on his Instagram story. Some of the pictures appear to be part of the album's artwork.
Bieber appeared to confirm the album by reposting an Instagram story from the Kid Laroi that read, "If you don't listen to this album when it drops we can't be friends." The message was written above the monochrome "Swag" artwork.
"Love you broski," Bieber wrote in his re-post.
He also reposted an Instagram story from music industry pal Cole Bennett, who shared the apparent "Swag" cover art alongside the message, "It's almost here. Best jbeeeeeski album yet."
Bennett added, "I have no words, I really don't. I actually do but there's too many."
A 'traumatized person': Justin Bieber reveals text argument about his 'anger'
USA TODAY has reached out to Bieber's reps for comment.
While the pop star has been quieter on the music front in recent years, he has been very active on social media. Bieber has raised eyebrows with numerous cryptic posts in recent months, including an Instagram story in March where he reflected on feeling unworthy of his success.
In June, Bieber posted white text on a purple background saying that "people keep telling me to heal," but "don't you think if I could have fixed myself I would have already?"
"I know I'm broken," the post said. "I know I have anger issues. I tried to do the work my whole life to be like the people who told me I needed to be fixed like them. And it just keeps making me more tired and more angry."
Contributing: Brendan Morrow, USA TODAY
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