Apple iPhone 17 series launch event: Expected date and gadgets that could be unveiled
As Apple enthusiasts look ahead to the fall, attention is turning to the much-anticipated iPhone 17 series launch. While Apple has not confirmed a date, multiple credible sources suggest a media event could take place on September 9, 2025, at Apple Park in Cupertino. Alongside the iPhone 17 lineup, the event may feature updates to Apple's broader ecosystem, including the Apple Watch, AirPods, Apple TV, and HomePod. This article provides a clear and comprehensive overview of all expected announcements, technical details, and scheduling information for the upcoming event.
Apple iPhone 17 series: Expected event schedule and venue
Industry reports consistently point to September 9, 2025, as the likely date for Apple's next product unveiling. The event is expected to be held at Apple Park, which hosted recent fall shows. Invitations could be sent around August 25, maintaining Apple's pattern of sharing details approximately two weeks in advance. The presentation is expected to begin at 10 a.m. Pacific / 1 p.m. Eastern and will stream across Apple's website, YouTube channel, Apple TV app, and may be accessible via Apple Vision Pro.
Expected iPhone 17 series models and features
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Apple's new lineup is expected to include four models:
iPhone 17 (standard)
iPhone 17 Air, possibly replacing the Plus variant with a slimmer design
iPhone 17 Pro
iPhone 17 Pro Max
Key expected upgrades include:
Display
: ProMotion technology with 120 Hz OLED
Processors
: A19 Pro for Pro models, possibly A18 chip for base models
Design
: The iPhone 17 Air may feature an ultra-thin profile—approximately 5.5–5.6 mm—and rely solely on eSIM technology
Cameras
: Pro models may include a 48 MP telephoto lens and a 24 MP front-facing camera
iPhone 17 price and release timeline (expected)
If Apple follows its usual calendar, pre-orders for the iPhone 17 series are expected to open on Friday, September 12, with shipping and retail sales beginning September 19, as per industry sources. Speculation also suggests a shift in storage configurations, with base Pro models starting at 256 GB instead of 128 GB. Pricing adjustments are possible but not confirmed, reflecting broader trends in device upgrades and manufacturing cost dynamics.
Other devices expected to be launched at upcoming Apple event
The September event may introduce several additional Apple products:
Apple Watch Series 11
Apple Watch Ultra 3
AirPods Pro 3
Apple TV 4K (updated version)
HomePod 3
These updates would reinforce Apple's integrated ecosystem strategy and may align with iOS 19's broader rollout.
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