Muller Rice reveals new flavour and it's a collaboration with a football star that you didn't see coming
JUST DESSERT Muller Rice reveals new flavour and it's a collaboration with a football star that you didn't see coming
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MULLER Rice has revealed their first new limited-edition flavour in more than five years, with an iconic footballer.
Arsenal football star, Declan Rice, has teamed up with Müller to bring a new flavour of their popular desserts to the nation for the summer.
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Arsenal's Declan Rice swapped his boots for a spoon this summer
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The collaboration has produced the brand's first limited-edition flavour in over five years
The new limited-edition flavour is Müller Rice Raspberry & White Chocolate, and is now available from Asda.
It will be rolled out nationwide from September, available while stocks last.
The Müller Rice x Declan Rice collaboration brings a flavour that combines creamy rice with a raspberry and white chocolate layer.
The two have been in partnership since 2022 to develop this new flavour.
In releasing the dessert, Declan said: "It's great to continue my partnership with Müller Rice by launching my own exclusive White Chocolate & Raspberry flavour.
"I have enjoyed the process & can't wait for you all to try it!"
The packaging of each pot is specialised too, featuring an image of Declan with his signature to add a personal touch for fans.
Müller Strategy & Marketing Director, Talar El Asswad, said: "We're so excited to team up with brand ambassador Declan Rice to bring fans this delicious new Raspberry & White Chocolate flavour, created by Declan himself.
"We're always looking for new ways to surprise Müller Rice fans and we can't wait for them to try this new creation!'
The RRP of the 170g pot of Müller Rice Raspberry & White Chocolate is 90p.
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However, retailers are free to set their own prices.
It is designed to be an easy-to-grab snack to enjoy on the go.
In 2018, Müller released their limited-edition brownie batter flavour.
It was a low-fat pudding, that was sold at Sainbury's for 50p, and Asda, Morrisons and Tesco for 68p.
The brand two years ago also brought back one of its fan-favourite flavours of yoghurt from the 90s.
It was discontinued in 2018, but gained social media pages, posts and petitions to bring it back.
The Muller Corner Mississippi Mud Pie Inspired yoghurt, that has a creamy toffee and coffee flavour with an iconic chocolate corner crumble, then returned in 2023.
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