Nike sparks controversy amid "Never Again" ad campaign
Published April 29th, 2025 - 11:32 GMT
ALBAWABA - American sportswear brand Nike has sparked widespread controversy after revealing its new ad campaign, "Never Again. Until Next Year." Several accused the corporation of making light of a term usually linked to the holocaust.
Nike, which rose in popularity due to its iconic and inspiring slogan, "Just Do It," is now under fire across social media for its new campaign. Additionally, incorporating red and black as the campaign's colors didn't help its case either, sparking further anger and boycott calls from Jewish customers.
Enough pressure was put on the corporation, prompting it to issue an apology for the newly released ad. The "Never Again. Until Next Year" billboard was featured in the London Marathon, which took place on April 27, 2025.
The idea that @Nike would make light of the holocaust using Hitler-red imagery in a post-October 7th world is stunning. Heads need to roll.
WTF Nike? https://t.co/5kHx3sdB7a — Bill Ackman (@BillAckman) April 28, 2025
Retired British judge Nigel Lithman took to social media and wrote, "To chant 'never again, until next year' is exactly what Hamas promised: to repeat October 7 over and over again."
He added, "As a Jew living in London, I felt shocked, hurt, and angry to see the use of words in this context, even if no doubt in reference to the temporary pain of running 26 miles."
The term "Never again" was created by victims of the Buchenwald concentration camp during the Nazi Germany's dictatorship. It's mainly used to convey a message about the holocaust and other tragic events.
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