Ayush Mehra and Yashaswini Dayama celebrates sibling love with CaratLane
– a Tata product and India's omni-channel jewellery brand, has unveiled its heartwarming
Raksha Bandhan
campaign featuring internet's favourite sibling duo,
Ayush Mehra
and
Yashaswini Dayama
.
Known for their effortless chemistry and playful energy, the duo brings to life the sweet, relatable dynamic that defines countless brother-sister relationships.
The campaign film captures the essence of Raksha Bandhan—blending humour, nostalgia and genuine emotion. From quirky sibling banter to touching gestures of care, the film is a tribute to bonds that grow stronger with time. It reminds us that it's not just the ritual, but the love and effort behind it that makes Rakhi truly special.
Shaifali Gautam, chief marketing officer, CaratLane, said, 'With Ayush and Yashaswini, we've brought alive that joyful dynamic in a way that feels real and relatable. This year, we're excited to make gifting more meaningful for families across the globe with our expanded international shipping—enabling customers to send a piece of their heart, beautifully crafted in jewellery.'
With siblings across the globe often relying on couriers or third-party platforms to send Rakhi gifts, this move makes CaratLane jewellery a more thoughtful, accessible, and seamless gifting option, no matter where your sibling is, the press release shared with ETBrandEquity stated.
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