Latest news with #YashaswiniDayama
Time of India
28-07-2025
- Entertainment
- Time of India
Ayush Mehra and Yashaswini Dayama celebrates sibling love with CaratLane
CaratLane – a Tata product and India's omni-channel jewellery brand, has unveiled its heartwarming Raksha Bandhan campaign featuring internet's favourite sibling duo, Ayush Mehra and Yashaswini Dayama . Known for their effortless chemistry and playful energy, the duo brings to life the sweet, relatable dynamic that defines countless brother-sister relationships. The campaign film captures the essence of Raksha Bandhan—blending humour, nostalgia and genuine emotion. From quirky sibling banter to touching gestures of care, the film is a tribute to bonds that grow stronger with time. It reminds us that it's not just the ritual, but the love and effort behind it that makes Rakhi truly special. Shaifali Gautam, chief marketing officer, CaratLane, said, 'With Ayush and Yashaswini, we've brought alive that joyful dynamic in a way that feels real and relatable. This year, we're excited to make gifting more meaningful for families across the globe with our expanded international shipping—enabling customers to send a piece of their heart, beautifully crafted in jewellery.' With siblings across the globe often relying on couriers or third-party platforms to send Rakhi gifts, this move makes CaratLane jewellery a more thoughtful, accessible, and seamless gifting option, no matter where your sibling is, the press release shared with ETBrandEquity stated. Watch the video here:
Fashion Value Chain
28-07-2025
- Entertainment
- Fashion Value Chain
CaratLane's Rakhi Ad Celebrates Sibling Love Worldwide
CaratLane, a Tata product and India's leading omni-channel jewellery brand, launches its Raksha Bandhan campaign with beloved internet personalities Ayush Mehra and Yashaswini Dayama. Known for their natural sibling-like chemistry, the duo beautifully captures the quirks, laughs, and heartfelt moments that define the sibling bond. The campaign film is a light-hearted yet emotional portrayal of the timeless Raksha Bandhan tradition, celebrating the everyday warmth, teasing, and love that siblings share. With nostalgic moments and relatable sibling banter, the film reminds viewers that Rakhi is less about the formality and more about the love and intention behind it. Shaifali Gautam, Chief Marketing Officer of CaratLane, commented, 'Raksha Bandhan is a celebration of love and nostalgia. Ayush and Yashaswini perfectly bring out that sibling magic. We're also excited to make gifting easier for global families through our expanded international shipping—so brothers and sisters across the world can share a meaningful Rakhi moment.' This year, CaratLane strengthens its global reach with expanded international shipping to over 30 countries, including Germany, Ireland, Japan, Saudi Arabia, Netherlands, Brazil, Sri Lanka, and more. This makes sending jewellery gifts simpler and more meaningful for siblings separated by distance. In a season rooted in tradition and affection, jewellery remains a timeless symbol of lasting memories. A Rakhi gift from CaratLane becomes more than an ornament—it becomes a cherished keepsake that honours the enduring bond between brothers and sisters.
