These Prime Day Beauty Deals Are Seriously *Stunning* — But They Won't Last For Long

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6 days ago

Amazon Prime Day is here! There are more deals than you could ever begin to look through on your own...so that's where we come in.
40% off Urban Decay's cult-fave 24/7 eye pencils (the cheapest they've ever gone for) — they're a classic for a reason, with a creamy texture that glides on and can easily be smudged out for a smokey look, but once it dries down it doesn't budge (or smear or run) for up to 16 (!) hours. And at this price, you can stock up on classic colors or try out their shimmer and metallic shades too!
Promising review: "I love Urban decay eyeliner. Colors are bright and vibrant. Plus they don't run they stay in place. I've used this eyeliner for the last 10 years and I have several colors I switch between. Plus it's a longer pencil than most other brands so you can get more out of it." —Susan E. StriblingPrice: $13.80 (originally $23; available in 25 colors) — and check out the rest of Urban Decay's Prime Day deals here!
A rare 20% off of the iconic Sol De Janeiro Bum Bum Cream that not only smells like caramel and pistachio deliciousness (pair it with the also-on-sale body mist to make the scent last even longer!), but also can help tighten and firm the skin with repeated use thanks to the inclusion of caffeine-rich guarana extract. No seriously, Sol De Janeiro rarely goes on sale outside of Sephora's storewide sales, so now is the time to stock up.
Caffeine has a number of skincare benefits, including brightening and temporarily reducing the appearance of stretch marks and cellulite, if that's something you're looking to do! You can read more about the skincare benefits of caffeine at the Cleveland Clinic.Promising review: "I am 60, and I could not get rid of the cellulite on my legs. I started using this product six weeks ago and can noticeably see a difference. I apply morning and evening, before bed for optimal results. It goes on smooth and has a creamy, nonsticky feel. The smell is dreamy, and even my husband has commented on the improvement. Make sure you apply in a circular motion for optimal coverage, absorption, and circulation." —Amazon CustomerPrice: for the jumbo size $38.40 (originally $48) — check out more Sol De Janeiro deals here.
30% off a Lancome Butterglow Hydrating Lip Balm packed with 12% squalene, shea butter, and ceramides to give you up to 24 hours of hydration. It's got a sheer, buildable formula to add just the right pop of color to your look.
Promising review: "I rarely write product reviews, but I have to for this one. I struggle with dry flaky lips all of the time. I can't tell you how much money I've invested in products trying to find a lip color that is smooth and not drying. I've purchased wickedly expensive products to try to resolve this issue with my lips,but nothing worked! This product does it all! Granted it doesn't stay on all day long, but it's so smooth and silky. I'm going to buy another one. Give it a try, you won't be disappointed." —Jerri CrawfordPrice: $22.40 (originally $32; available in 13 shades).
31% off a BuzzFeed-reader-favorite retinol body lotion, which is the lowest we've seen it go for! The retinol in the creamy formula helps promote skin cell turnover, while the ferulic acid firms skin for a tighter appearance. Reviewers also note that this works wonders on rough, bumpy skin on their upper arms and legs after consistent use.
Promising review: "I could kick myself for not trying this sooner! It is my new favorite lotion... After one night of using this, I woke up to smooth, soft moisturized skin that wasn't itchy at all. This lotion goes on and absorbs beautifully. It's not too thin or thick, and the scent is sensational... It's not greasy or slick and does not have a residue that pills or transfers." —TickTokAlicePrice: $13.80 (typically $19.99)
30% off Tatcha products (a very good deal for them) including on Tatcha's Kissu Lip mask for a really elevated pout-moisturizing experience. It's got Japanese peach extract to help repair damaged lips and calm irritation, squalane to soften, and camellia oil to seal in moisture without feeling heavy. And I'm telling you, you're going to love the luxe feeling of putting it on with the pretty gold spatula (which stores neatly in the lid) at the end of the day!
While this might be on the pricey side for a lip mask, in terms of schmancy beauty gifts, it's a good bang for your buck!Promising review: "As someone who chronically bites her lips, I needed something that would moisturize my lips, keep them soft, and prevent myself from peeling off any dried skin. At first, I was a bit skeptical as I am with any product I try, but this lip mask proved to be one that was well worth the money spent. I applied it before I went to bed and woke up 8 hrs later with my lips feeling soft and conditioned! Even after applying it in the mornings and going about my day, my lips continue to remain nice and plump (given that I don't drink water from a cup). The smell is a light peach scent that is not overbearing but rather very calming. Not to mention a little goes a LONG way. I bought this lip scrub for the first time in early October 2023 and I just had to order the second one [February 2024]. I applied it day and night, and it lasted almost 5 months, which is unbelievable given that the container is not that big. I completely abandoned the famous Laneige Lip Sleeping Mask for this one— that should tell you how good it is. All in all, I give this lip scrub 5 stars and highly recommend it to anyone I know." —Jennifer SPrice: $20.30 (originally $29) — and shop all of the Tatcha deals here
30% off a bottle of CND Essentials nail and cuticle oil to have your hands looking as shiny and flawless as they do when you leave the salon, except without the outrageous salon prices. The blend of jojoba and sweet almond oil provides hydration and softness, while the vitamin E and rice bran oil can add a healthy-looking shine.
Each day, work the oil into your nails and cuticles and they will begin to grow and strengthen, so you don't have to worry about weak nails anymore!Promising review: "I had peeling, weak nails for years. Tried everything. I bought this in February. This size bottle lasted a bit more than a month, religiously applying it two to three times a day. I was really seeing great improvement, so I bought another bottle in late March. By May, all the peeling had grown out, and my nails were getting stronger every day. I then bought the big 4-ounce refill bottle because I never want to run out of it again! Cannot recommend this stuff enough!" —DianaPrice: $6.93 (originally $9.90; available in three sizes)
41% off Tarte's Maracuja Juicy Lip Plump, which is the lowest we've seen it go for! This creamy formula packs all the benefits of a lip balm, gloss, and tint — and it even helps plump the lips for a full appearance!
Promising review: "My number one 'go-to' lip product. I usually have some sort of issues with glosses, lipsticks and even balms. This is the first product that has worked really well. It lets you add a hint of color and a little shine to your lips that is just the right amount. No clumping or flaking. It adds a coolness to your lips and leaves your lips nice and hydrated." —Tina ZPrice: $16 (originally $27; available in 10 shades) — and shop all of Tarte's deals here.
20% off tons of Supergoop best-sellers, including the wildly popular Glowscreen SPF 40 for anyone who wants a super glowy, lit-from-within complexion at all times. Better yet, it doubles as a makeup-gripping primer, so your glow will shine through your foundation while keeping you protected.
Promising review: "I've tried a lot of sunscreen and primers over the last year. I mean A LOT. My skin is super sensitive, acne-prone, and prone to dryness and redness. (Complicated, I know) This stuff doesn't feel heavy and moisturizes really well while not feeling like I'll break out later. It protected my skin from sunburn during six hours at Six Flags. I don't wear a ton of makeup, but the foundation and bronzer I wore didn't budge or crease. It makes your skin glow like [wild], which alone is a bit much for me, but under some foundation, it looks amazing! Def worth the buy and will buy again." —H.E.Price: $17.60+ (originally $22+; available in three sizes and four shades) — and see more Supergoop deals here
Up to 60% off a satin-finish TirTir cushion foundation reviewers love for getting full coverage without the heavy, cakey feeling. It's designed to provide a radiant finish (hello, glass skin!), and reviewers say it pulls through on its long-lasting claims (up to 72 hours!).
This is its lowest price ever!Promising review: "I struggle with finding a foundation that's not orange. Someone recommended I try a Korean product and this started going viral around the same time. I lucked into a perfect color match on the first try, but I've learned there are sample packs if you aren't sure about the color. The coverage is incredible. It was very lightweight, not heavy at all. It did settle into my under-eye wrinkles without primer, so if you're older, that's something to keep in mind. Overall beautiful and long-lasting. This will be my go-to foundation from now on." —AJ BondPrice: $10+ (originally $25; available in two sizes and 40 shades; also available in a matte finish and dewy finish) — check out more of TirTir's deals here.
Or 40% off IT Cosmetics Your Skin But Better CC Cream that more than 21,000 reviewers swear by. The full-coverage foundation has a hydration dose of hyaluronic acid and soothing vitamin E, and it even has SPF 50+ for sun protection!
In order to get the full SPF of foundation/makeup products, you need to use more than you'd normally put on your face, so note that this should be paired with an actual sunscreen underneath.Promising review: "In addition to having 50 SPF, this product is wonderful for giving the coverage needed with just a tiny bit in the palm of your hand and a good makeup brush. I have used it for two to three years and absolutely love it. I also get lots of compliments on my skin, and I am over 70." —MartyPromising review: "I have been using this foundation for probably at least 8 years and I love it!!! I have tried a few other foundations over the years and I keep coming back to this one. What I love about it is that it's full coverage — yet still feel lightweight. It's also super easy for me to color match with this foundation. It has SPF in it also which is super nice! Give this a try!!" —SomerPrice: $28.20 (originally $47; available in 29 shades) — and check out all the It Cosmetics deals here.
30% off a retinol eye cream from No7 that can help increase skin cell turnover and reduce the appearance of puffiness at the same time. It also has a dose of shea butter for some lightweight moisture that won't weigh down the delicate skin under your eyes.
Promising review: "I have used this for several weeks now not the required amount of time to see your vast difference, but I have noticed an improvement in the skin around my eyes. I can feel an improvement in the texture of my skin and it does moisturize well I like it enough I will keep purchasing it." —Julia WPrice: $11.89 (originally $16.99) — see more No.7 deals here.
20% off a vegan and paraben-free ultra-dark self-tanner because it's too dang hot to be roasting your body for the perfect tan. Now you can get the glow you deserve in just ONE hour!
Promising review: "Name the brand, I've tried it. The struggle is so real for me with pink/cool undertones in my skin because every self-tanner gives an orange tint. I used to only use St. Tropez because it was the only one that didn't, but I always got annoyed that it was never very dark. This tanner however is literally the best I've ever used. It's super forgiving with streaks, very fast, and no orange tint. The amount of compliments I get is wild. Literally, this is part of my summer starter-pack, and I'm living my best bronzed life." —LMWPrice: $7.98 (originally $9.97) — see more B.Tan deals here.
20% off the Catrice "Instant Awake" Under Eye Brightener, which is the lowest it goes for!! It will have you singing 🎵 "where have you been all my li-i-i-i-i-ife?" 🎵 on those busy mornings when you need to look like you got a full eight hours of sleep. It's meant to blend seamlessly into the skin and adds light coverage to dark circles.
The color-adaptive formula is designed so one of two shades will work on any skin tone. Promising review: "I used to use the Becca under-eye product and this one is way better. You can sheer it out and warm it up on your hand. Don't need to use a lot and it adds a lot of brightness under concealer." —Ariel O"Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T. Price: $4.80 (originally $6; available in two shades) — check out more Catrice deals here.
20% off a pack of the Mighty Patch Pimple Spot Treatment, which is a new lowest price ever! They're made of a wound-healing gel called hydrocolloid that can drain fluids from any open pimples and cover any that are already on the surface. Many reviewers say they're practically undetectable and adhere much better to the skin than other brands. Plus, your derm will be very relieved that you aren't popping it!
BTW, these work best on open, draining pustules (rather than blackheads or pimples that haven't come to a head yet). You can read more at Cleveland Clinic!You can also score 20% off the brand's wildly popular hydrocolloid nose patches!Promising reviews: "The holy grail of pimple patches. None will ever compare. I've tried different brands. This one I keep coming back to! The adhesion is pretty good. Make sure your face is cleansed and completely dry. I made the mistake of moisturizing on accident first and then the patch doesn't stick well. Don't be like me! Most of the time it works great. Next morning that gunk will be GONE! If it's a little baby pimple/or too early for the patch, then sometimes it doesn't work but that's most likely because it wasn't ready. Anyway, love this stuff and will be repurchasing!!" —LBHero Cosmetics is an Asian woman-founded brand and home of the popular Mighty Patch. Ju Rhyu launched the brand in 2017, and it's since evolved with products such as cleansers, toners, nose strips, and more!Price: $10.08 (originally $12.60; also available in a pack of 72) — and check out more Mighty Patch deals here.
33% off Crest 3D Whitestrips with a no-slip design that'll mold to your teeth and help lighten those coffee stains you thought would be there for a life. You'll get enough strips for 22 days of treatment, which should help your teeth get up to 20 levels whiter!
It comes with 44 strips total: enough for 20 regular treatments and two one-hour express treatments.Promising review: "I haven't used Crest White Strips in over 5 years. Since then my teeth have stayed really white and I frequently get compliments or questions on how I get my teeth so white. I decided to get a box to boost the whiteness of my teeth. Wow, I was shocked on how much these have improved! Before the strips were really flimsy, hard to remove from the package and were really hard to keep on your teeth — the old ones would slip or bunch up. These are such an improvement! The new strips remove easily from the plastic they are on. The strips are REALLY adhesive! These will not budge! Since I've purchased I have only used about 4 times and I can already notice a difference. Other people have noticed too. I think these are well worth the money and work as good as a professional treatment, I have had friends who have done professional treatments and their teeth are not as white as mine. I highly recommend these to anyone who wants a brighter/whiter smile!" —Vanessa5o5Price: $29.99 (typically $44.99) — and check out more Crest deals here.
30% off Biodance's TikTok-beloved Bio-Collagen Real Deep Mask — it works overnight to refresh your skin. No, really, it's designed to be worn while you sleep. Don't worry, it's transfer-resistant, so it won't leave a mess on your pillow! It's infused with hyaluronic acid to hydrate, collagen to maximize absorption and minimize the appearance of pores, and probiotics to strengthen the skin's barrier. Best of all, it turns transparent when your skin is done absorbing the serum, so you'll know when it's ready to take off.
Promising review: "Caught wind of this on TikTok and decided to give it a whirl. Honestly, it's pretty solid! It really makes my skin look tight and shiny, like I just came out of a professional facial. It's an overnight mask, so yeah, it does have to stay on for a while, which is a bit of a hassle, but the payoff? Totally worth it. My skin feels more elastic, and the pores look minimized, too. If you don't mind the long wear time, this mask could be a game changer for your skincare routine!" —NalaPrice: $13.30 for four (originally $19) — and see more Biodance deals here.
30% off Sun Bum's sunscreen stick — it's become a hit with more than 9,000 Amazon reviewers. It's well-loved for being ultra lightweight and gentle on breakout-prone skin — and the yummy banana scent might just convince your kiddo that applying sunscreen isn't the worst thing in the world.
Promising review: "This small-but-very-effective stick of sunscreen was perfect for traveling with us on vacation. I took it to the beach, stuck it in my bag when we went exploring and carried it in my purse when we were in town. The smell is so good; it makes you want to take a bite out of it! I found it perfectly fine for my face, not greasy or irritating. I'll most likely buy a bigger size of lotion for my next trip as well." —Pixie MomPrice: $7.81 (typically $11.30) — and check out more Sun Bum deals here!
40% off a full-size Tarte Shape Tape concealer — um, that's a new lowest price ever! This is the GOAT when it comes to full-coverage concealer, and it's formulated to be waterproof and crease-proof for up to a whopping 12 hours. Whether you're trying to camouflage acne scars, redness, or dark under-eye circles, this has you literally covered.
Psst! Tons of other Tarte products are on sale, including the Tartelette Tubing Mascara and the Maracuja Juicy Lip Plump.Promising review: "Finally! A winner! I have spent an embarrassing amount of money on trying to find a decent under-eye concealer, with the hope I could find one that didn't emphasize my fine lines. Well, I have now found the perfect concealer that gives everything one could want in an under-eye concealer. It covers better than any other I have tried. And yep, it even seems to cover the fine lines! This is the winner! I would definitely recommend." —GGPrice: $19.20 (originally $32)
50% off the Philips Sonicare toothbrush more than 13,000 reviewers swear by. It has three cleaning modes — white, gum care, and clean — and is equipped with a two-minute timer to ensure you're brushing for the optimum about of time. Your dentist will be so proud of you! And I'm proud of you for grabbing it at its lowest price ever!
You'll also get two toothbrush heads, a travel case, and a charging stand.Promising review: "So, I put off buying this tooth brush. I often dont like vibrations, and I like a bigger tooth brush head. I finally caved, buying a set, for my kids and myself. It is excellent. Youre missing out if you don't have one. My teeth feel really clean after every brush. I went and got my teeth cleaned this week (dentist) they commented that my teeth were better. As an 80s kid, that's not the norm, this thing is great. If youre on the edge, believe me its great, do it." —Joe S.Price: $54.96 (originally $109.96) — check out all of Sonicare's deals here.
Or 50% off (plus an additional $20 off coupon!!! That brings it to its lowest price yet!) the Oral-B Genius X Limited electric toothbrush equipped with AI that adapts to your unique brushing style so you can ensure you're getting a deeper clean. It even connects to your smartphone to help keep track of your daily brushing habits.
Promising review: "Amazing clean. I was at first hesitant to spend that much on a toothbrush but it's worth every penny. It works at least 10x better than my $20 Oral B electronic toothbrush. The motion sensing is very cool and helpful. After just one brush my teeth feel almost like they do after a professional cleaning as opposed to how they felt after brushing with my cheap electronic toothbrush." —Anne E La PerlaPrice: $79.99 (clip the $20 off coupon to get this price; originally $199.99; available in three colors) — and see more Oral-B deals here.
24% off an eye serum from mega popular K-beauty brand Beauty of Joseon — it features retinol to help reduce the appearance of fine lines and niacinamide to brighten. Dab it on as part of your night routine, or swipe some on before applying your go-to concealer for an even base.
Check out more Beauty of Joseon deals here! Promising review: "I've had this for about a month and have noticed a huge improvement! I started developing dark circles under my eyes over the past few years, so I was looking for anything to brighten my under eyes without relying on heavy concealer. I don't use it every day, as the yellow pigment is a little aggressive. My trick is to apply a generous amount and put my reusable silicone eye patches over top and sleep with it on 2-3 times a week. Now my under eyes look bright and radiant, my complexion looks even, and I feel so beautiful with no makeup on!" —Amanda HermanPrice: $12.90+ (originally $16.99+; available in two sizes) — shop more Beauty of Joseon deals here.
35% off Urban Decay's Iconic Naked 2 Basics Eyeshadow Palette, which is the lowest price we've seen it for! It's perfect for everyday looks, so it's basically the definition of a responsible purchase. You'll get six versatile neutral shades with a matte finish, all of which are made to blend easily and stay crease-proof throughout the day.
Promising review: "This mini palette is a great buy. I gravitate towards neutral matte shadows so this really works for me. It's perfect for traveling and carrying in my bag to use when I'm away from home. Performance wise, the shadows stay true all day — never muddy or smudge. I highly recommend this palette." –Starz123Price: $22.75 (originally $35) — and check out more Urban Decay deals here.
32% off a moisturizing hair serum from Korean hair care brand Mise En Scéne made with SEVEN nourishing oils: argan, coconut, jojoba, marula, olive, camelia, and apricot. They all work together to protect your strands from damage (including up to 446-degree heat protection!) while adding some hydration and shine. Kind of like how the seven members of S Club worked together to provide timeless bops.
Check out all of Mise En Scene's deals here!Promising reviews: "I looooove this so much. The smell is amazing, and it tends to stick around for a while, so I love getting whiffs of it through the day. My hair is softer and doesn't seem as frizzy as before. I put it on after washing my hair and then after it's dry. I tend to wash my hair two times a week, so I'll use it in between washes on my ends to make sure they still look nice and healthy. Great value too; I've been using it pretty consistently since purchasing and I've barely made a dent in it. Love it!" —Noley"Coming from someone with very coarse 4c hair.. this product is heaven-sent. Extremely satisfied. Sticking to this product and this product only from now on, lol." —DaniellePrice: $12.94 (typically $18.77; available in two sizes, a mist style, and four other formulas) — and check out all of Mise En Scene's deals here.
29% off the Abib Airy SPF 50+ Sunstick Smoothing Bar — this popular K-beauty pick has a unique curved design that practically hugs your cheekbones as you glide it on. It's also perfect for precisely gliding along your hairline or the sides of your nose, and the semi-matte formula will keep you glowy without looking like a disco ball.
Promising review: "NO WHITE CAST! I've been looking for a stick sunscreen and this was just exactly what was needed!! I'm a medium-toned Black woman and looking for something without a white cast is always a challenge. I have applied it on my bare skin and there isn't a white cast at all! It's a 'soft matte' finish, for sure, and looks like natural skin. Like you're not wearing anything at all." —MartinaPrice: $11.99 (typically $16.98; also available in a two-pack) — shop more Abib deals here.
30% off a cult-favorite liquid eyeliner from Stila designed to stay put all day – no smudging or reapplying. Perfect for liquid eyeliner novices, the felt tip is user-friendly and delivers smooth, precise lines every time.
When applying, use the tip of the pen to create a thin line. For a bold, thicker line, apply with slightly more pressure.Promising review: "Sheer perfection. Super easy to apply. I was never good with these type of eyeliners, but after reviewing this product I figured I will give it a try...and OMG...best eyeliner I ever owned. It goes on smooth with a sharp line, no messing up. From the first time I applied it I couldn't believe how well it worked. Cat-eye done in a second or two...No need to re-apply or fixing it later as it stays on nicely all day. I use it with the little black palette from Lorac, which came with primer, and I am not sure if that helps but I put my eye shadow on, then eyeliner and I am good to go. It stays put ALL DAY, just as the name promises. And as other reviewers mentioned, using this product you will be a pro in applying eyeliner in no time. That's how nicely it goes on. I can't say enough good things about it!" —BeataR.Price: $16.80 (originally $24) — check out more Stila deals here!
20% off the Ulike laser hair removal device for anyone who likes to remove body hair but hates spending time on waxing and shaving. It's designed to be safe and nearly painless thanks to the cooling effect, and you should see visible hair reduction in as little as three weeks!
Note: This device is not designed to work on deeper skin tones. It also does not work for red, blonde, white, or gray hair. The set includes glasses that should be worn while operating the device.Promising review: "So far, the hair growth has either slowed down to an incredible amount or completely stopped as of today. I went on a two-week trip mid-March where I couldn't use the device (overseas), and I barely had to shave any of these areas. For reference, before using this, I had to shave every day and would feel the hair growing back/stubble by evening on the same day, as my hair grows super fast. The hair that is growing back is much thinner and less noticeable, and I think with more use it will almost completely disappear. I am SO happy I decided to try this out and I think it was completely worth it, especially for my self esteem. I am going to start using it on my legs soon." —SkaandarPrice: $198 (originally $249)
35% off the popular Kahi Wrinkle Bounce Hydrating Multi-Balm, which is basically a magic wand for your entire face and neck. The "Wrinkle Bounce" formula is especially loved by reviewers since it smooths fine lines and provides a glowy glass-skin look thanks to the salmon complex and collagen. Plus, your neck will be so grateful you're finally giving it the attention it deserves!
Check out a TikTok of the wrinkle balm in action. Promising review: "Okay! So I was skeptical at first, but honestly this stick is life changing!!! In a matter of minutes my skin felt hydrated and plumped. After an hour, still hydrated. No greasy after feeling, very light, and you can feel your skin hydrated and absorbing. I love the fact that you can use it on your eyes, lips, and wrinkles!! Game changer for me; will def try the others!" —Kristy Price: $14.99 (originally $22.99; available in five styles at this price)
30% off Amika's Soulfood Nourishing Mask, making it only 8 cents more than its lowest price ever on Amazon. This thick potion uses the power of sea buckthorn and jojoba seed oil to bring dry strands back to life in just 5-7 minutes.
According to the brand, this mask is suitable for all hair types ranging from 1-4c.Promising review: "I use the Amika Soulfood Nourishing Mask every three days, and it's been a game-changer for my hair. After shampooing, I leave it on for about 10 minutes in the shower (after conditioner), and the results are amazing! My hair feels incredibly soft, looks super shiny, and just feels healthier overall. I've always loved Amika products, and this one did not disappoint. It smells great, doesn't weigh my hair down, and has made such a difference in the look and feel of my hair. Highly recommend!" —SiviaPrice: $25.20 (originally $34)
25% off a Dyson Supersonic hair dryer because it's been on your wishlist forever, and it's down to its lowest price ever! Now you can ditch your old blow dryer for one that can help increase smoothness by 75%, increase shine by up to 132%, and decrease frizz and flyaways by up to 61%. This is the kind of math I can get behind.
Promising review: "Okay, so I never knew what the big deal was about when it came to Dyson hair tools. I thought it would be the same as using any other hair tool. Boy, was I wrong! Holy moly is this thing AMAZING!!!!! I love it so much that I was able to get rid of six of my hair tools because this one hair dryer did all six of those things. It's lightweight, so easy to handle, the different nozzles let you create different hairstyles, and the case is just perfect. My hair is so silky after I use this. I am obsessed with product." —SMPrice: $284.99 (originally $379.99) — see more Dyson deals here!
Or 25% off the Dyson Airwrap Origin — if you don't need all the attachments that come with the original Airwrap, then this is the way to go. You'll get the Coanda smoothing dryer as well as the 1.2-inch long barrel and volumizing round brush attachments for iconic blowouts and bouncy curls.
Promising review: "The Dyson Airwrap Origin set is awesome! From what I understand, it's the full AirWrap base, with a limited selection of accessories. The reduced selection is not a problem! The volumizing brush, the curling wrap wand, and the flyaway smoother are all so useful. I have fine hair that is very prone to breakage, so a gentle styling tool is ideal, and this set really seems kind to my hair. It has a nice, long cord at 8.5' and swivels well, so you can really move around while using it. The volumizing barrel is very handy to smooth and lift. The bristles are sturdy and a match for thicker hair, though I do take care not to tug or tangle while using it with my very fine hair. My hair is a bit longer than shoulder length, and I find the Airwrap tool makes it so, so easy to curl. You can literally let the Airwrap pull your entire lock of hair around the barrel with minimal hand wrapping. The curls are beautiful and versatile, depending on direction and placement, and your haircut, so you can use this to create a lot of different looks. The flyaway smoother, which also serves as a decent blow drying attachment by twisting the knob around, is amazing. Seriously so, so easy. I was stunned at how well it calmed my flyaways, of which I have many. I don't know how it works, but I love it. This hair dryer makes styling so much less irritating, and it makes so much sense once you get the hang of it. It is a great high high-quality tool and I strongly recommend it for folks looking for low-stress styling with consistent results." —jssnyderPrice: $374.99 (originally $499.99)
Or!! 32% off the Shark FlexStyle Air Drying System, which is just $20 more than its lowest price ever. It has six attachments to help you achieve effortless curls or slick straight styles. Unlike regular blow dryers, this one regulates the temperature as you use it so it doesn't overheat and cause excess heat damage.
The set comes with a curl defining diffuser, two automatic curlers (one that curls to the left, the other to the right), a styling concentrator, and both an oval, and paddle brush.Promising review: "This is honestly one of my favorite purchases I've made in a long time. This cuts the time it takes to do my hair in half! I have very thick mid-length hair and I have LOVED the curling tool and the brush dry tool (gives a blowout look). The curls have help up for 3 days for me! Just wild. It's wild to be able to curl my hair while it's still wet from a shower. It is obviously a big chunk of change but a well worth it investment in my book." —KatyPrice: $249.99 (originally $369.99; available in two other styles) — shop more Shark deals here.
30% off a jar of toner pads from K-beauty brand Mediheal, which is as low as they go for!! These super convenient pads come in seven different formulas, including one with retinol to firm the skin and one with collagen to plump and hydrate.
Just swipe these on after cleansing, or leave on your skin like a sheet mask on any areas you'd like to target for 15 minutes. I've used the Watermide Pad before and it's delightful — a little bit cooling and refreshing, and perfect for dry skin.Promising review: "If you're new to retinoids or want something super gentle, this is the one! The MEDIHEAL Retinol Collagen Lifting Pad is probably one of the most gentle options out there. It is so gentle that you can even use it during the day (don't skip your sunscreen, okay?). The scent is super mild, so nothing overpowering. The cotton pads? Oh, they're soft but sturdy, so no awkward tearing or falling apart mid-use. If you feel extra, you can even slap them on as a mini treatment mask. From personal experience, I saw a noticeable difference in my dark acne marks after a month of consistent use—nothing magical, but it definitely faded. And the best part? New acne scars practically vanish within a week. These pads are seriously moisturizing, too, so you won't get that drying effect some retinol products have. Perfect for all skin types.Long story short, these pads are a win. You can't go wrong with Mediheal!" —Kitty PurfectPrice: $16.80 (originally $23.99; available in seven styles) — check out more Mediheal deals here.
30% off tons of Color Wow viral favorites, including the Color Wow Xtra Large Bombshell Volumizer that'll help you leave the days of limp, lifeless hair behind. Just a few pumps of this applied to damp hair can help add volume without leaving behind a sticky residue.
And yes, the Dream Coat Supernatural spray is also 30% off!!Promising review: "If you are looking for extra volume, look no further. You apply a bit of this product on different sections of damp hair and it will do the trick. You then blow dry your hair and your hair will have such volume! I love it!" —Amazon CustomerPrice: $18.20 (originally $26; available in two sizes and a set) — check out more Color Wow deals here.
30% off tons of Olaplex best-sellers, including the wildly popular No. 3 Hair Perfector, which is meant to help rebuild the bonds in your hair (which can become damaged due to chemical treatments, color processes, and heat styling) and help prevent further damage.
Note: This is a repairing treatment, NOT a conditioner! To use, apply it before your shampoo to damp, towel-dried hair, let it sit for at least 3 minutes (up to 10 for maximum results), then follow it up with your go-to shampoo and conditioner. It's designed for all hair types.Promising reviews for No. 3 Hair Perfector: "This tiny little magical oil has done everything it promotes, plus much, much more! I can't live without this now! I've been using it on my very thin, dried-out, frizzy curls — it solves it all! My hair after one use was noticeably different but now it looks thick, healthy, shiny, and after six weeks of using it twice a week. It looks like I got a fresh haircut! My hair is noticeably healthier, and other people see a difference! Don't hesitate to get this! I wish I had it sooner!" —Katie"I'm transitioning to natural, and Oplalex is great for restoring moisture and helping with breakage. I have 4c delicate hair, and this product is perfect. Especially great in restoring my hair nutrition when coming out of protective hairstyles." —JeanettePrice: $21 (originally $30) — and check out more Olaplex deals here.
32% off a tub of eye cream to help firm, soften, and moisturize at the same time — and it's down to its lowest price yet! The aloe juice will add a dose of hydration, the rosemary extract can provide a calming effect, and the rosehip seed oil is known to help stop moisture from escaping your skin.
Promising reviews: "I've been using this for a couple of months now and I really like it! Previously I've used Clinique or Origins... this works just as well or better. I wish I had found this sooner as it is a lot less expensive than other alternatives." —Cat SV"This is the second review I've done on Amazon. I rarely go out of my way to write a review unless I'm truly amazed by the product. I have terrible sunken-in eyes (due to genetics) that can't really be fixed without fillers (which I'd never do). No matter how much sleep I get, I have bad dark circles, so I decided that I had to invest in an eye cream. I'm so glad I did! I used a cheap drugstore eye cream that really only made it look like I had water under my eyes, and it did nothing else. This eye cream is so hydrating and smooth! It really evens out my skin tone and wakes up my face in the morning! I feel so refreshed and dare I say...prettier. It's boosted my confidence a ton. I'm so happy with this product!" —casie ackermanPrice: $16.99 (originally $29.99; available in two other sizes and a pack of two)
36% off the TruSkin Naturals Vitamin C Serum (a new lowest price ever!) to give you that coveted ✨ glowy but not greasy ✨ look. It's packed with vitamins C and E and botanical hyaluronic acid to help fade dark spots and add a radiant sheen to your skin. It has 94,000+ rave ratings, with many reviewers saying it instantly brightens and absorbs quickly.
This serum is vegan and cruelty-free.Promising review: "Best vitamin C serum I've used. Including the dermatologist office and department store brands. Takes very little product to cover face, neck, chest. After the second bottle, twice daily use, my jawline tightened, and smile lines plumped. My skin feels and looks softer. Foundation smoother. Their customer service is top-notch. I've never had a single problem. Good product. The price is incredible! I hope everyone else has the same experience. (And...I have age 50+ skin complete with effects of sunbathing before we knew it was deadly)." —Love My LabPrice: $24.99 (typically $38.99) — shop more TruSkin deals here.
48% off a hydrating Cosrx repairing essence formulated with 96% snail secretion filtrate, which can help with dryness and damaged skin. Reviewers also mention seeing a reduction in dark spots and acne, and even people with oily skin find that it absorbs quickly and doesn't clog their pores. Who knew snails had the secret to glassy, glowy skin this whole time?!
Psst!! This is just 49 cents higher than its lowest price ever.Promising review: "My skin dries out severely during the winter all the time, and I have to constantly use Vaseline to keep it moisturized (normal cream doesn't work on me). Imagine my surprise when my SO tried to put snail goo on me, eww!! I resisted for weeks refusing to use this product as she constantly vouched for its abilities. After a month I finally gave in, and boy it is amazing! My hands feel more moisturized than ever for longer and it doesn't leave a disgusting greasy feel as Vaseline. Take it from a once non-believer, you have to try this. Even if it doesn't work for you, you paid a fraction of what you would've paid for any other name-brand moisturizers." —Kyoko OzakiPrice: $12.99 (originally $25 (and currently $25 at Ulta and Demstore), typically $16.99 at Amazon) — and check out all the Cosrx products on sale for Prime Day.
30% off Kiehl's Rare Earth Mask that draws out dirt and refines pores, without drying out your skin. Yes, you can have it all* (*when it comes to your pores, anyway). Oh, and did I mention it's at its lowest price ever?!
Promising reviews: "This mask is so lightweight to use! A little goes a long way, and it leaves my skin feeling and looking wonderful! I'll be a life-long fan and user of this mask." —KatiePrice: $18.20+ (originally $26; available in two sizes) — see more Kiehl's deals here.
30% off the fan-favorite Laneige Lip Sleeping Mask formulated with vitamin C and antioxidants to help revive your lips overnight. If your lips are dry and crusty, this is the before-bed step your routine is missing. And this is at its lowest price ever!!
Promising review: "I just had to write a review because for years I've suffered from severe chapped lips no matter the season. I've spent hundreds of dollars searching for a product that would help prevent or even soften my lips, without success until now. Immediately after putting this product on, I knew my search was over. And by day two, I knew I would be a customer for life. My lips stay moist from sunup to sundown, and it works perfectly as a base to lipsticks or my preference — long-wear lip color. I highly recommend this product for soft, chap-free lips." —Angela AustinPrice: $16.80 (originally $24; available in two flavors at this price and four other flavors for 20% off) — and shop all the Laneige deals here.
30% off the Anastasia Beverly Hills clear brow gel so you can keep your brows looking perfect all day long. The best part? There are light-reflecting pearls to make your brows look even fuller. Actually the best part is that it's down to its lowest price ever.
Promising review: "This has been my favorite brow gel ever since I got it in a subscription box! Recently ran out and had to purchase more. 5 stars across the board! Got my brows lookin fierce✨." —RoxannePrice: $15.40 (originally $22) — see more Anastasia Beverly Hills deals here.
20% off the Anua pore-clearing cleansing oil that's specifically designed to help regulate your sebum production and break down blackheads, making it a great option for all my fellow oily-skinned peeps. It also helps break down makeup, so you can finally stop wasting money on makeup removing wipes!
The 20% off deal makes it just 26 cents more than its lowest price ever!Promising review: "I love this product. Because it's oily, I thought it would make me break out, but it's improved the state of my skin so much. Massaging this on my nose before washing has cleared out clogged pores, and overall, the skin on my entire face is soft and feels healthy. Wish I found it sooner." —UrsaPrice: $14.15 (typically $17.69) — shop more Anua deals here.
34% off a root touchup powder — this beauty makes it super easy to temporarily conceal your roots in between salon appointments. Just use the attached sponge to pick up some powder and rub it directly on any grays, or use it on your hairline to create a fuller appearance. It'll become one of your new beauty lifesavers — just ask the 16,000+ reviewers that left a perfect 5-star rating.
This is the lowest we've seen it go for!Although, gray hair is honestly pretty fierce, so feel free to let those silvery strands shine!Promising reviews: "This product is awesome. Covers the grays/roots. Stays on all day. Also, if you have thin hair, it will fill in the spots nicely. Comes with a sponge that you unscrew off the bottom. This will last a very long time. This is much easier to use than the spray that doesn't always get the right spots and tends to get on your clothes. A good selection of colors. Great price. Will re-order when the time comes." —Amazon Customer"LOVE! so easy to use and perfect for helping my thinned hairline from postpartum hair loss. I tried a more expensive brand and liked this one more. Definitely recommend it for helping the hairline look fuller. I toss it in my makeup bag and apply quickly ." —Catie B.Price: $11.85 (originally $17.95; available in two sizes and 14 colors)
And 28% off a full-size bottle of hair-building fibers to temporarily fill in bald spots and add some volume to thinning hairs. In the words of this reviewer, "WHAT IN THE HAIR SORCERY IS GOING ON?!" The sorcery in question is the tiny fibers made with follicle-mimicking molecules that grab onto your hair strands and make it look like you took a magical overnight hair growth serum. Oh, and this is the lowest price we've seen the full size go for!
This works best in thinning ares on the crown and partline, and if you're in between two shades, the brand recommends going with the darker option. To use, just sprinkle over the desired area and pat it in — you can also hit it with some hairspray for an extra secure hold. It'll wash out with your next shampoo. I personally am OBSESSED with this stuff for covering the bald spot my thirties have so graciously gifted me. It is so simple to sprinkle into any thinning areas (yes, even by yourself! Though I typically hold up a hand mirror behind my head while looking in another mirror to get a better idea of where to aim the container). I've never had any issues with it fading or sweating off, though I do typically do a super light spritz of hairspray just in case.Promising reviews: "I have thinning hair due to a number of medical issues (thyroid, chemo), with the majority of bald/thin spots at the crown. The color match was perfect and it's very easy to apply to the bare spots. It sprinkles on easily and covers wonderfully. I pat it into place and finish with hairspray and I'm good to go." —mozart8"I have AA 4c hair that I recently cut super short. When it was long, my thin spots around the hairline were concealed. So, with my hair short, they were apparent and made me self-conscious. I purchased Boldify with just a little skepticism. I am so glad I purchased it. The application is easy and does not stain clothing. Be careful not to scratch your head throughout the day because you will see the dark coloring under your fingernails. It is a large bottle for the price. I will continue to buy and recommend." —Jza JzaPrice: $16.52+ (originally $22.95; available in four sizes and a two-pack, and in 14 colors)
25% off a powerful Paula's Choice 2% BHA salicylic acid exfoliant that reviewers swear by for reducing the appearance of blackheads and acne. Salicylic acid is known for its chemical exfoliating properties, meaning it'll help break down the dead skin and oil that contributes to congested skin. Swipe this magic formula on after cleansing, then let it absorb before applying other products.
This is the lowest price it's been since December 2021!Promising review: "I wish I would have taken a before and after picture. My skin is combo, plus I get those small fungal bumps all over my chin that would not go away. This product in less than a week made them almost completely disappear. I'm AMAZED. And disappointed that I didn't give this product a try sooner. I used it 2–3 times a day for the first week and now twice daily. If you don't moisturize you will have dry skin with some peeling/flaking. My skin is very sensitive and usually products just make my acne worse, but this did not. My pores have shrunk and they stay clear!" —Leanna R.Price: $26.25 (originally $35; available in three sizes) — see more deals on Paula's Choice best-sellers here.
Up to 28% off a 48-count of Grace and Stella under-eye masks — they're bound to become a staple in your skincare routine. They're infused with retinol, which is known to help increase skin cell production and help with elasticity. If you're looking to smooth dry under-eyes, this will be your new best friend in the colder months.
Promising review: "These are a must have for the morning. I've tried a million different brands and these are the best. They are thicker than most and best if you pop them in the freezer for a couple of minutes before applying. They definitely help with swelling and bags." —TRPrice: $21.48 (typically $29.95; available in three formulas) — check out more Grace and Stella deals here.
Up to 26% off a popular K-beauty calming cream — the full size has never been on sale on Amazon before, so this brings it down to a new low price! It's designed to reduce redness caused by irritation and is formulated with guaiazulene for its powerful calming effects, and centella asiatica hydrates and provides a soothing feel.
Promising review: "Absolutely worth every single cent! I have severe rosacea that leaves my nose and cheeks dry, flaky, and breaking out. I've had little success with anything topical that will provide relief to my irritated skin. My sister recommended it to me when I was looking for a moisturizer after a severe sunburn that left my nose blistered and raw. I received my order Wednesday and applied it that night after washing my face. By Saturday afternoon my face is almost completely healed. The cream prevented peeling, and helped clear up my rosacea skin irritation! I'm completely amazed! I've applied less than a dime size over my face four times! My skin has truly never felt better! It's got to be witchcraft because not even the different RXs I've tried over the years have produced these results. *I will note there was a very mild sting that lasted a couple seconds when initially applying but that was likely due to the raw skin. It was completely bearable." —Amazon CustomerPrice: $14.99+ (typically $20.37; available in two smaller sizes) — see more Deak, Klairs deals here.
20% off Milk Makeup products, including the Hydro Grip Primer (for all-day hold and a dewy finish) and Sculpt Sticks (for cool-toned contouring) so you can refresh your makeup bag with all your faves.
Promising review for the primer: "Good primer, good for oily acne prone skin, no breakouts, minimizes your pores, and keeps your makeup in tact, easy to wash off, non sticky, 100% worth the buy." —KristinaPositive review for the sculpt sticks: "I've tried so many different contours before I found milk! It's smaller in size, however, surprisingly lasts a while — definitely worth the money! It applies so smoothly and blends beautifully! I am also very picky on the color and needed a cooler tone, and I'm so glad I found this one!" —Justin S.Price for the primer: $30.40 (originally $38)Price for the sculpt sticks: $19.20 (originally $24; available in six shades)See more Milk Makeup Deals here.
20% off Cetaphil's Sheer Mineral Sunscreen Face Drops — this is the lowest price it's been since 2023! It's truly one of those Sephora-quality at drugstore-prices products. It has the lightweight, serum-like texture you'd expect from a high-end formula and also packs in some vitamin E to lock in moisture. It's also sensitive-skin friendly and dries down to a matte finish, so you won't have to worry about an overly shiny look.
And check out tons of other Cetaphil products on sale here.Promising review: "Finally, I found a sunscreen that's good, affordable, and actually works! This is perfect for my combination-oily, acne-prone, and sensitive skin. Living in a humid climate, I've struggled to find a lightweight sunscreen, but this one feels comfortable, doesn't clog pores, and even offers slight oil control. It works beautifully under makeup without causing irritation.While it leaves a faint white cast initially, it blends seamlessly with proper application. Its gentle mineral formula is ideal for sensitive skin. Lightweight, effective, and budget-friendly, this sunscreen has become my everyday favorite." —Yessica M.Price: $8.79 (originally $10.99) — shop more Cetaphil deals here.
30% off Buxom's Full-On Plumping Lip Polish with a unique peptide complex for a super soft pout. It tingles with plumping action once you apply it, leaving your lips with a wash of color and some dramatic shimmer.
Btw, this is at the lowest price it's been since 2023. Check out Buxom's other Prime Day deals here.Promising review: "It LOOKS, FEELS, tastes, and smells AMAZING!! And it actually gives the 'illusion' of plump lips by using lighter shades and the high shine + shimmer accents your lips. It tingles when you apply it, which feels really nice, and it's actually addicting, I kept reapplying it all day long even when I didn't need to, because I loved it so much! I personally think *all* the colors are gorgeous and 99% of them would look great on 99% of the population. They are so versatile! I ordered 'Claire' because it had a more natural lip color to it, but has a shimmery-glittery sheen. This color is great for all types of makeup combos, day, night, professional, you name it." —AshPrice: $17.50 (originally $25; available in 94 colors) — and see more Buxom deals here.
25% off a mini version of the Farmacy cleansing balm that's used by Mary Kate Morrissey to remove her iconic green face paint after every Wicked performance! It's made with sunflower and ginger root oils to melt away stubborn makeup and moringa extract to remove sunscreen. If it's good enough for Elphie, it's certainly good enough for your most difficult waterproof mascara.
This matches the lowest price it goes for!If you're new to cleansing balms, just remember to use this on dry skin, then emulsify with water and rinse off. You can then follow it up with a more traditional facial cleanser as part of a double-cleansing routine.Promising review: "Cleansing the face is extremely important. This product does a beautiful job. Leaves my skin fresh, soft and very clean, even takes off eye makeup very well. No makeup remover needed. I am on my third jar. Love it, well made, I highly recommend this product both personally and professional. Much better than many high priced products!" —EvePrice: $9 (originally $12; also available in two other sizes) — check out more Farmacy deals here.
20% off Elta MD's wildly popular sunscreen — now in a tinted formula! The two flexible shades are formulated with ~Invisible Blend Technology~ so they won't leave behind a white cast and ruin your entire makeup look for the day. Speaking of which, reviewers mention that it never pills and is a great base for foundation!
BTW, this is just 20 cents more than the lowest price it goes for!Promising review: "Been using this for years and absolutely love it! Every time I wear it just on its own people say how glowy and moisturized my skin looks!" —Lindsey WardPrice: $33.60 (originally $42; available in two shades meant to adapt to a variety of skin tones) — check out more Elta MD deals here!
25% off Aveda's Rosemary Mint Purifying Shampoo, which brings it down to its best price ever! 🥳 Reviewers adore this formula, saying it leaves hair feeling squeaky clean without overdrying it.
Promising review: "I have had trouble with itchy scalp and hair loss over the years and could not find anything, (and I went to two different dermatologists) nothing worked....some things even aggravated it...but I have got to say, so far, this shampoo is working. I'm actually shocked...hopefully it will continue but so far, so good. Leaves my old grey hair soft and manageable. So, if you have the same problem, you might want to give this a try." —AmazonCustomerPrice: $15.75 (originally $21; also available in two other sizes) — check out more of Aveda's Prime Day deals here.
Up to 56% off a Blissy silk pillowcase, which brings it down to its lowest price ever! The supremely soft fabric is super gentle, which may help reduce hair breakage and skin irritation. Plus, reviewers say it stays cool all night long, which is the ultimate pillowcase feature.
Promising review: "I have purchased a few other '100% mulberry silk' pillowcases and this beats them ALL! I feel I wasted money to save some money purchasing the other pillowcases. I now have two Blissy silk pillowcases and LOVE them. There is a difference. These are thicker and feel like silk, not satin. They wash well (I wash on delicate and lay flat to dry). Even my daughter comes in, lays on it, and says how wonderful it feels. My hair (I have curly hair) and skin appreciate this pillowcase also. My hair is not a tangled mess in the morning. Great quality." —ChristinaPrice: $39.47+ (originally $82.46; available in three sizes and 23 colors)
30% off a lil' polar bear hydrating eye stick for some sweet, sweet relief when you wake up with puffy, aching eyes. This formula is blended with Iceland glacial water to help tighten skin and tackle dark circles so you look and feel more ~refreshed~.
Shop all of The Saem's deals here!Promising review: "I have always had serious dark circles and bags under my eyes and this has really changed this for me. The results are incredible. The puffiness is gone. The dark circles are hardly noticeable. My sensitive skin has not broken out. I never write reviews, but this was so good that I had to write a review. This actually works." —BenPrice: $6.99 (originally $9.95; available in two styles and multipacks).
30% off the Kitsch heatless curling rod headband that can be worn overnight for the perfect barrel-curl look. It even comes with scrunchies to keep the ends of your hair in place. Oh, and they're at their lowest price ever!
Try dampening your hair with a spray bottle and add some mousse before you wrap your hair around the rod!Promising review: "I was on the fence about purchasing the kitsch. I am very pleased! I wrapped my hair at around 10 pm and unwrapped it at around 8 AM. My curls were so bouncy! I definitely had to wait for them to loosen up which is no big deal because they lasted all day :) it helps to add some product to your hair prior to wrapping it. I added a very small amount of hair paste to my hair and then wrapped. No heat needed! I HIGHLY recommend this product!" —KarismaPrice: $11.19+ (originally $15.98+; available in 12 styles) — check out all of Kitsch's deals here!
28% off a bottle of sulfate-free biotin shampoo that's basically a Celsius energy drink for your hair — it'll reinvigorate your scalp and give your strands a much-needed boost. Biotin can help provide a fuller appearance to your hair, while rosemary and coconut oil are known to nourish and moisturize the scalp. If you're tired of seeing tons of hair falling out in your hairbrush, it's time to add this to your cart.
This is down to the lowest price it's been since 2022!Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.Promising reviews: "I love this shampoo! I had gastric sleeve surgery, and my hair was very, very thin. I started taking biotin and switched to biotin shampoo, as recommended by my doctor. It doesn't make your hair grow by washing it, but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on), and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever." —Diane J. Huff"This shampoo is like NOTHING I've ever tried in the past. The way my 4C hair comes out after using this is INCREDIBLE. Soft, easy to comb, and super manageable. I've been using it for two years!" —JaeMaple Holistics is a small business that specializes in beauty products with all-natural ingredients.Price: $9.99 (originally $13.95; available in three scents and three sizes)