
Salman Khan's bodyguard 'Shera' makes acting debut with Swiggy Instamart ad for Rakhi
In a Raksha Bandhan campaign for the grocery delivery, he can be seen promoting 10-minute delivery of gifts and rakhis.
Born on May 19, 1969, Gurmeet Singh Jolly aka Shera, has reportedly been serving Salman Khan since 1995. The celebrity bodyguard, who runs a security firm named Tiger Security, was in charge singer Justin Bieber's security during 2017 Mumbai concert.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Pink Villa
4 hours ago
- Pink Villa
Bigg Boss 19: Salman Khan's controversial reality show will air one episode before premiere on August 24? Know everything about it
Bigg Boss 19 is just around the corner, and fans cannot wait for the season to premiere. The announcement has been made, and the promo featuring Salman Khan is out. Ahead of the excitement for this season, new updates about the show are appearing on the internet from time to time. Now, a new update about the upcoming season has emerged. According to reports, before the grand premiere episode of the show, a special episode will be launched. Keep reading. Bigg Boss 19 to have an episode before its premiere According to Tellychakkar's report, Bigg Boss 19 makers are set to launch an episode before the grand premiere on August 24. This episode will be available exclusively on JioHotstar and will not be broadcast on television. It will air on August 23 (Saturday) and be called Agni Pariksha. This news comes just a few days after the premiere date was announced by the makers. Official confirmation has yet to be released. If this happens, it will be the first time that the makers have launched an episode just before the premiere night. About Bigg Boss 19 Bigg Boss 19's first official promo featuring Salman Khan was released on July 31. In this promo, Salman Khan dropped a hint about the upcoming season, mentioning that 'Gharwalon Ki Sarkaar (Housemates will rule) this season. This means that the decisions will not be solely taken by Bigg Boss, but all the major decisions will be made by the contestants, including evictions. This time, the show is set to run for a longer duration of 5.5 months instead of the usual 4 months. Reportedly, Salman Khan will host the show only for 3 months but there is no confirmation on this. Speaking about the contestants, several celebrities from the Television industry were said to be a part of Bigg Boss 19. Actresses Rati Pandey and Meera Deosthale exclusively informed Pinkvilla that they are not participating in this season. Bigg Boss 19 is set to premiere on Colors and JioHotstar from August 24, 2025 (Sunday). The grand premiere episode's time is yet to be announced. Apart from the episodes, the show will also be available to watch 24x7 as it will stream live on the OTT channel.


Time of India
8 hours ago
- Time of India
Shera delivers protection, love and 10-minute rakhis in new Instamart's ad
Instamart , India's pioneering quick commerce platform , has released a new quirky and humorous campaign that reimagines sibling love through the lens of India's most popular bodyguard- ' Shera Bhai '. Whether it's holding back a rickshaw, stopping a schoolboy's prank, silencing an obnoxious moviegoer, or negotiating better rates at a tailor's, Shera is the dependable force who ensures no harm comes to the women he silently protects. Kickstarting with the line 'Main Shera. Bhai ki raksha karta hoon,' Shera becomes the quintessential elder brother figure. But come Raksha Bandhan , he finds himself caught in an unexpected twist, 'Par Raksha Bandhan pe, those without bros mujhe bhai bana lete hai' he says, as rakhis magically begin appearing on his wrist in stop-motion animation. The narrative flows through a series of familiar, everyday settings — from school corridors and movie theatres to street-side vendors and neighbourhood tailors — with each moment building up to women proudly declaring, 'Mera Bhai,' as they claim Shera their own. Mayur Hola , vice president - brand marketing, Swiggy, said, "This collaboration was destined to happen, and now it's finally here. With ' Shera Bhai ,' we didn't just want a character; we wanted a vibe — someone who grabs you snacks at midnight, stands up for you without drama and offers that quiet comfort we often take for granted. Much like Instamart's silent convenience when you need it most.' In a charming post-credit scene, Shera gets a call titled 'Bhai Calling' and responds with his now-iconic signoff: '10-minute mein aa raha hu.' The digital film is now live across key social platforms , including YouTube, Instagram, X and LinkedIn. Additionally, the platform is launching the bot, an AI-powered feature that allows users to design personalised, AI-generated Rakhis directly on the app, making it easier for siblings separated by distance to celebrate their bond in a meaningful and customised way. Watch the video here: View this post on Instagram A post shared by Instamart (@instamart)


News18
8 hours ago
- News18
Rakhi Outfit Ideas: Inspiration From Young Bollywood Celebs
Rakhi is the perfect occasion to blend tradition with a touch of glam. Here are some outfit ideas inspired by our much-loved Bollywood celebrities.