Wembley, the Fight of the Year and 1 Billion Impressions: How Official Sponsor GG.BET Got Boxing Fans Involved in Usyk vs. Dubois II
It was a night of 'firsts.' The legendary Wembley Stadium hosted the bout for the title of undisputed heavyweight champion of the world for the first time. It was also the first time in the history of heavyweight title fights that the official sponsor was a bookmaker brand with Ukrainian roots — that is, GG.BET, opens new tab. Read on to find out how an esports bookmaker interacted with a record number of boxing fans and KO'd the stereotypes flat.
Content is King—Actually, Champion
GG.BET has long since established itself as a leading esports betting brand that sponsors major esports events and teams. But behind the scenes, as anyone who has ever worked closely with the brand will know, GG.BET takes on another role - that of a creator, expanding the possibilities of each event and creating maximum immersion in it. As a sponsor, GG.BET has never limited itself to a logo and a few special offers, but has collaborated with the media to provide commentary and analysis, filmed exclusive content from venues, and created various offline options for fans (press tours, events, autograph sessions, etc.). The brand applies this hybrid and integrated approach not only on the global stage, but also in local markets and, what's more, to sporting events.
In 2024 GGBET UA, operating under the brand in Ukraine, sponsored the exclusive broadcasts of both Usyk vs. Fury fights. The two fights together generated more than 70 media publications and around 1 million impressions in the media alone. With the Usyk vs. Dubois II sponsorship, GG.BET succeeded in making offline experiences part of a comprehensive digital campaign, resulting in more than 1 billion impressions and interaction with boxing fans and customers, who followed the fight worldwide.
The 'Big Fight. Real Thrills.' Campaign
GG.BET launched its 'Big Fight. Real Thrills.' campaign, which drummed up interest in the event through special offers and a variety of betting markets, targeted boxing content on YouTube, special features on GG.BET's social media, and much more.
On the bookmaker's social media pages, followers could brush up on their boxing history, get a fresh analytical perspective on the boxers' preparation and condition, receive various bonuses, take part in competitions, and watch exclusive live content from Wembley. In total, about 600 content pieces were released on the brand's social media, receiving about 2 million impressions. Special content and shorts about the rematch and significant events in boxing were posted on the GG.BET UA YouTube channel — GG.Sport — as well as a vlog from London, which garnered more than 250,000 impressions and about 70,000 views.
Visual Integration
GG.BET featured in promotional campaigns, key events like weigh-ins and press conferences, and was prominently displayed in the ring. This offline presence helped GG.BET stay central to the global online conversation, no matter the viewing platform.
The GG.BET logo appeared in fight highlight broadcasts and was featured by The New York Times, The Sun, BBC, ESPN, and was widely shared on social media, generating over 1 billion impressions.
Press Tour and Media Interaction
Each of the events surrounding the rematch were given comprehensive media coverage. Close collaboration with journalists meant that details of GG.BET's partnership with Queensberry and Ready to Fight, analytical materials and predictions from GG.BET experts on the eve of the fight, and insights into customers' choices after the fight became an organic feature of the media space. In addition, GG.BET organized a press tour so that journalists from various publications and channels were able to attend the press conference, weigh-in, and the fight itself, and publish exclusive content and video reports. In total, 398 publications and 10 TV broadcasts mentioning GG.BET were released during Fight Week, including reports from the largest Ukrainian and European media outlets. Media support generated more than 17 million impressions for the brand.
But the best thing of all is that "Big Fight. Real Thrills." are exactly what were had. The dynamic pace of the fight and the unexpectedly quick result after what had been an exciting Fight Week build-up, plus the huge response from fans and users, are what made this sponsorship truly stand out.
About GG.BET
GG.BET is an international betting brand represented in the UK, Ukraine and other European countries, as well as Asia. The betting brand is well-known for supporting major esports events. GG.BET has served as the official sponsor of top-tier tournaments such as the BLAST Premier CS2 series, Dota 2's The International 2022, and many others. The brand is now expanding its focus into traditional sports and actively supports professional teams and events. For more information, visit gg.bet, opens new tab.
###
SOURCE:
Copyright 2025 EZ Newswire
See release on EZ Newswire
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Daily Mail
3 minutes ago
- Daily Mail
Bruno Fernandes makes transfer admission after turning down move to Saudi Arabia and opting to stay at Man United
Bruno Fernandes has made an admission regarding the transfer speculation that surrounded his future earlier this summer before he opted to committ his future to Manchester United. Fernandes, 30, was subject to an enormous £200million bid from Saudi Pro League side Al-Hilal - who were prepared to offer the Portuguese midfielder a tax-free contract in the region of £700,000-a-week plus bonuses. Now, he has made a frank statement about why decided to stay in Manchester despite the offer of a more lucrative move elsewhere. Speaking to Sky Sports, he said: 'I haven't fulfilled my dreams here yet. 'I think I can still give something to the club. I think I'm still in a position where I'm helpful so the thing for me is that I will be here until the club decides that ''Bruno, it's time to go''. 'Obviously, I know it was tough on the club to decide that because it was a big amount of money that the club hasn't got probably since Cristiano [Ronaldo] left, he was the last one where they got so much money for a player. Al-Hilal were prepared to meet any financial demand that Fernandes wanted but his desire to stay at the highest level overruled all. 'It was a very ambitious proposal,' he added. 'The president was a fantastic person. We never discussed the amount [initially]. With my agent? Of course. 'Then, I spoke to my wife and family, and she asked me what my personal goals were in my career. She was someone who always supported me a lot. 'It was an easy move, even at a family level. I had Joao Cancelo there, my children are used to playing with him in the national team, we have a great friendship. 'But I want to maintain myself at the highest level, playing in the big competitions, and I feel capable of it.' Fernandes will look to get things off to a winning start for United on Sunday, when they welcome Arsenal to Old Trafford in their Premier League opener. The Red Devils have been boosted in attack by the arrivals of both Matheus Cunha and Bryan Mbeumo. They have also been linked with Brighton midfielder Carlos Baleba as Ruben Amorim looks to add further reinforcements before the window shuts on September 1. .
BBC News
3 minutes ago
- BBC News
Sloppy defending cost Pompey
A reminder for Portsmouth this afternoon that one poor 15 minute spell is often enough to lose in the Championship. Despite a frantic finale they couldn't recover from those sloppy opening looked like a bad day all round for Pompey but Adrian Segecic's late strike and 10 minutes added time created a grandstand finish. The Blues were close to an equaliser numerous times, Connor Ogilvie was left mystified as to how he was booked for diving when he thought he should have had a were the bane of John Mousinho's life last season and he faces a nervous wait for Callum Lang's hamstring to be scanned. A lengthy time out would be a huge blow given how he's started the season.
The Independent
4 minutes ago
- The Independent
Keely Hodgkinson makes stunning return ahead of World Athletics Championships
Keely Hodgkinson made a winning return to action at the Diamond League in Poland in her first race since the Paris Olympics. The 23-year-old Olympic champion was back in action following a 376-day absence and showed she has put her hamstring issues behind her by setting a new 800 metres meeting record of one minute and 54.74 seconds. Hodgkinson sustained a hamstring injury in February before the Keely Klassic and her return was delayed by a number of setbacks. But the Great Britain athlete made a statement ahead of next month's World Athletics Championships in Tokyo. Hodgkinson finished clear of Lilian Odira from Kenya and Botswana's Oratile Nowe in Silesia with the second fastest time of her career, just 0.13 seconds off her personal best. Hodgkinson told the BBC: 'That was so much fun. It's amazing, I really wanted to have this opportunity. 'I don't have much time to get ready for the Worlds, so I have to put something down.'
