Latest news with #GGBET
Reuters
4 days ago
- Business
- Reuters
Wembley, the Fight of the Year and 1 Billion Impressions: How Official Sponsor GG.BET Got Boxing Fans Involved in Usyk vs. Dubois II
LONDON, United Kingdom, August 15, 2025 (EZ Newswire) -- On July 19, the long-awaited rematch between Oleksandr Usyk and Daniel Dubois took place in London. Millions of viewers around the world witnessed the Ukrainian boxer confirm his status as undefeated champion, defending his WBA, WBO, WBC and IBO titles and winning the IBF belt from the British champion. It was a night of 'firsts.' The legendary Wembley Stadium hosted the bout for the title of undisputed heavyweight champion of the world for the first time. It was also the first time in the history of heavyweight title fights that the official sponsor was a bookmaker brand with Ukrainian roots — that is, opens new tab. Read on to find out how an esports bookmaker interacted with a record number of boxing fans and KO'd the stereotypes flat. Content is King—Actually, Champion has long since established itself as a leading esports betting brand that sponsors major esports events and teams. But behind the scenes, as anyone who has ever worked closely with the brand will know, takes on another role - that of a creator, expanding the possibilities of each event and creating maximum immersion in it. As a sponsor, has never limited itself to a logo and a few special offers, but has collaborated with the media to provide commentary and analysis, filmed exclusive content from venues, and created various offline options for fans (press tours, events, autograph sessions, etc.). The brand applies this hybrid and integrated approach not only on the global stage, but also in local markets and, what's more, to sporting events. In 2024 GGBET UA, operating under the brand in Ukraine, sponsored the exclusive broadcasts of both Usyk vs. Fury fights. The two fights together generated more than 70 media publications and around 1 million impressions in the media alone. With the Usyk vs. Dubois II sponsorship, succeeded in making offline experiences part of a comprehensive digital campaign, resulting in more than 1 billion impressions and interaction with boxing fans and customers, who followed the fight worldwide. The 'Big Fight. Real Thrills.' Campaign launched its 'Big Fight. Real Thrills.' campaign, which drummed up interest in the event through special offers and a variety of betting markets, targeted boxing content on YouTube, special features on social media, and much more. On the bookmaker's social media pages, followers could brush up on their boxing history, get a fresh analytical perspective on the boxers' preparation and condition, receive various bonuses, take part in competitions, and watch exclusive live content from Wembley. In total, about 600 content pieces were released on the brand's social media, receiving about 2 million impressions. Special content and shorts about the rematch and significant events in boxing were posted on the UA YouTube channel — — as well as a vlog from London, which garnered more than 250,000 impressions and about 70,000 views. Visual Integration featured in promotional campaigns, key events like weigh-ins and press conferences, and was prominently displayed in the ring. This offline presence helped stay central to the global online conversation, no matter the viewing platform. The logo appeared in fight highlight broadcasts and was featured by The New York Times, The Sun, BBC, ESPN, and was widely shared on social media, generating over 1 billion impressions. Press Tour and Media Interaction Each of the events surrounding the rematch were given comprehensive media coverage. Close collaboration with journalists meant that details of partnership with Queensberry and Ready to Fight, analytical materials and predictions from experts on the eve of the fight, and insights into customers' choices after the fight became an organic feature of the media space. In addition, organized a press tour so that journalists from various publications and channels were able to attend the press conference, weigh-in, and the fight itself, and publish exclusive content and video reports. In total, 398 publications and 10 TV broadcasts mentioning were released during Fight Week, including reports from the largest Ukrainian and European media outlets. Media support generated more than 17 million impressions for the brand. But the best thing of all is that "Big Fight. Real Thrills." are exactly what were had. The dynamic pace of the fight and the unexpectedly quick result after what had been an exciting Fight Week build-up, plus the huge response from fans and users, are what made this sponsorship truly stand out. About is an international betting brand represented in the UK, Ukraine and other European countries, as well as Asia. The betting brand is well-known for supporting major esports events. has served as the official sponsor of top-tier tournaments such as the BLAST Premier CS2 series, Dota 2's The International 2022, and many others. The brand is now expanding its focus into traditional sports and actively supports professional teams and events. For more information, visit opens new tab. ### SOURCE: Copyright 2025 EZ Newswire See release on EZ Newswire
Associated Press
27-06-2025
- Business
- Associated Press
GGBET UA became the title sponsor of FC Dynamo Kyiv
06/27/2025, Kyiv // KISS PR Brand Story PressWire // The partnership was announced on 25 June at the Dynamo 3.0 media event held in Kyiv, Ukraine. is the first betting brand in the club's history to be given title sponsor status. Kyiv was the venue of a press conference with the leadership of UPL team FC Dynamo, who were celebrating another special occasion: 30 titles in the club's history. CEO Dmytro Brif, team captain Vitaliy Buyalskyi, and midfielders Oleksandr Karavayev and Andriy Yarmolenko spoke about their journey to this latest achievement and future plans for the football club. At the event, they presented a new title sponsor: the GGBET UA will be a partner of FC Dynamo Kyiv for three years. Plans include continuing to bring the fans and the team closer together, opening up new sides of Dynamo to supporters through joint projects, custom content, and special offers. During the announcement, GGBET UA CEO Sergii Mishchenko revealed the symbolism of the name: 'Dynamo 3.0 isn't just about the thirty titles, although of course this is a momentous and historic event. It's also about a new era for Dynamo and GGBET UA. It's a totally new level of collaboration, with a status that no betting company has ever been awarded by the Kyiv club, and involving lots of time and possibilities for carrying out special projects. For us, this is an opportunity to work even more closely with football fans, to increase brand awareness, and to achieve both our own business objectives and those we can work towards with the club. So, I'm confident that during three years of collaboration, we'll be able to impress both our users and Dynamo fans'. 'Keeping the bar high and working with the best - that's the dream of every club. This is a very inspiring period for Dynamo. We have thirty incredible successes under our belt. We're entering the new season as reigning champions. We're being supported by a partner who can significantly boost our media presence and help us to organize a range of activities that will surprise even the most demanding football fans. We'll do everything we can to make sure that this season, the quality of our football and the ideas we embody with GGBET UA shine as brightly as the stars on our new emblem,' commented FC Dynamo's CEO Dmytro Brif. Previously, GGBET UA had been the official sponsor of FC Dynamo Kyiv for European cup matches, as well as the sponsor of its winter training camp in Turkey. About FC Dynamo Kyiv FC Dynamo Kyiv is Ukraine's most titled football club, with 17 national league championships, 13 top-flight titles before independence, and two UEFA Cup Winners' Cups. Founded in 1927, the club has never been relegated and has played in European competitions almost every season since 1965. In 2000, Dynamo was named the Eastern European Club of the 20th Century by France-Presse. About is an international betting brand with a presence in the UK, Europe and Asia. The betting brand is well-known for supporting major esports events. has served as the official sponsor of top-tier tournaments such as the BLAST Premier CS2 series, Dota 2's The International 2022, and many others. The brand is now expanding its focus into traditional sports and actively supports professional teams and events. This content was first published by KISS PR Brand Story. Read here >> GGBET UA became the title sponsor of FC Dynamo Kyiv
Globe and Mail
27-06-2025
- Business
- Globe and Mail
GGBET UA Became the Title Sponsor of FC Dynamo Kyiv
The partnership was announced on 25 June at the Dynamo 3.0 media event held in Kyiv, Ukraine. is the first betting brand in the club's history to be given title sponsor status. Kyiv, Ukraine--(Newsfile Corp. - June 27, 2025) - Kyiv was the venue of a press conference with the leadership of UPL team FC Dynamo, who were celebrating another special occasion: 30 titles in the club's history. CEO Dmytro Brif, team captain Vitaliy Buyalskyi, and midfielders Oleksandr Karavayev and Andriy Yarmolenko spoke about their journey to this latest achievement and future plans for the football club. To view an enhanced version of this graphic, please visit: At the event, they presented a new title sponsor: the GGBET UA will be a partner of FC Dynamo Kyiv for three years. Plans include continuing to bring the fans and the team closer together, opening up new sides of Dynamo to supporters through joint projects, custom content, and special offers. During the announcement, GGBET UA CEO Sergii Mishchenko revealed the symbolism of the name: "Dynamo 3.0 isn't just about the thirty titles, although of course this is a momentous and historic event. It's also about a new era for Dynamo and GGBET UA. It's a totally new level of collaboration, with a status that no betting company has ever been awarded by the Kyiv club, and involving lots of time and possibilities for carrying out special projects. For us, this is an opportunity to work even more closely with football fans, to increase brand awareness, and to achieve both our own business objectives and those we can work towards with the club. So, I'm confident that during three years of collaboration, we'll be able to impress both our users and Dynamo fans". "Keeping the bar high and working with the best - that's the dream of every club. This is a very inspiring period for Dynamo. We have thirty incredible successes under our belt. We're entering the new season as reigning champions. We're being supported by a partner who can significantly boost our media presence and help us to organize a range of activities that will surprise even the most demanding football fans. We'll do everything we can to make sure that this season, the quality of our football and the ideas we embody with GGBET UA shine as brightly as the stars on our new emblem," commented FC Dynamo's CEO Dmytro Brif. Previously, GGBET UA had been the official sponsor of FC Dynamo Kyiv for European cup matches, as well as the sponsor of its winter training camp in Turkey. About FC Dynamo Kyiv FC Dynamo Kyiv is Ukraine's most titled football club, with 17 national league championships, 13 top-flight titles before independence, and two UEFA Cup Winners' Cups. Founded in 1927, the club has never been relegated and has played in European competitions almost every season since 1965. In 2000, Dynamo was named the Eastern European Club of the 20th Century by France-Presse. About is an international betting brand with a presence in the UK, Europe and Asia. The betting brand is well-known for supporting major esports events. has served as the official sponsor of top-tier tournaments such as the BLAST Premier CS2 series, Dota 2's The International 2022, and many others. The brand is now expanding its focus into traditional sports and actively supports professional teams and events.
