Gucci celebrates its roots with Cruise 2026 show in historic archive
"A location full of history and meaning, situated in the part of the city where the artisanal vocation is most deeply felt and present — a strong identity trait we are committed to enhancing. The bond between Gucci and Florence is deep and has never been broken despite the maison's international success."
"This will be a homecoming for a brand that, in reality, never truly left this home — a brand that has always kept its roots alive and constantly strengthened its relationship with our region, not only through important production hubs but also through iconic locations that have enriched our city's streets."
"This event also highlights Florence's central role in the fashion system, thanks to excellences like the Gucci maison. We are talking about a crucial sector for our local economy, which is going through a complex moment, but has always been rich in great expertise and capable of facing the present and future challenges."
In conjunction with the Cruise 2026 show, Gucci will reaffirm its commitment to Florence by contributing to the Estate Fiorentina 2026 cultural initiative and Parco delle Cascine's redevelopment.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Fashion Network
6 days ago
- Fashion Network
Re/Done appoints Phillip Prado as new CEO
With the appointment of Prado, Re/Done is set to further evolve its product offering, enter new categories, and diversify its channel mix. While wholesale has been a key driver of growth to date, with distribution in over 350 stores across top-tier global retailers in over 30 countries, the brand is increasing its investment in direct-to-consumer. The brand now has two boutiques in California, another in the Hamptons, in Aspen, and two more stores in Seoul, South Korea. Two years ago, Barron and Mazur also opened their first boutique in Paris, on the chic Rue de Grenelle in the 7th arrondissement. Further initiatives are expected in the coming months with new markets such as New York, London and further expansion in Asia, and a renewed focus on optimizing the e-commerce business at Style Capital, the Milan-based private equity firm that first invested in Re/Done in 2018, has reaffirmed its commitment to the brand, becoming majority shareholder and signaling confidence in the company's long-term potential and international expansion plans. Susan Chokachi, longtime luxury executive and former Gucci chief brand officer and president and CEO of Gucci Americas, joins as chair of the board. 'Now is the right time to reinforce the structure of the company, financially and from a management standpoint, so we are pleased to appoint Phillip and to have Susan's experience to help guide the company into the next era,' said Roberta Benaglia, CEO of Style Capital. 'We have always believed in the vision of Re/Done and are committed to help fuel the brand's growth for the future.' 'Re/Done has always had a distinct position in the market—equal parts iconic brand, cultural movement, and creative platform,' said Chokachi. 'Re/Done has been an industry trailblazer on vintage and upcycling, building a great American brand on creative principles that matter to younger consumers. With Phillip at the helm and the continued support of Style Capital and the brand founders, we are poised to scale the best of the brand's core promise, while honoring its California roots and cultural authenticity.'
Fashion Network
6 days ago
- Fashion Network
Eco Age relaunches "as agency for future fashion"
Sustainability consultancy Eco Age is relaunching this month as 'the voice of future fashion'. The 16-year-old agency behind the Green Carpet Fashion Awards and included former clients such as Gucci, Stella McCartney, Chopard and Diesel, has now undergone an extensive rebrand, 'creating an elevated identity that merges conscious fashion with nature-inspired aesthetics'. Having closed last year following 'a financial attack' on the business, it has reopened under the ownership of former journalists John and Clodagh Higginson, who also own communications agency Higginson Strategy. Marwa Zamaray, who has two decades of experience in the fashion industry, has also joined as partner and executive director. Its new tagline 'Fashion. For A Future', emphasises the agency's commitment to working with the fashion industry as it targets 'a positive, innovative and far more sustainable future'. Claiming more than 220,000 followers across live social media channels, including Instagram, LinkedIn, TikTok and Facebook, it is 'reigniting its base of followers'. Its presence on the platforms has been boosted by partnerships with influencers, including sustainability campaigner and model Dr Brett Staniland. Meanwhile, the agency has hired an advisory board that includes Africa Fashion Guide founder Jacqueline Shaw, climate activist Tori Tsui, Circuthon founder Paul Foulkes-Arellano, fashion journalist turned activist Bel Jacobs, and By Rotation founder Eshita Kabra-Davies. Clients include colour platform technology company Sparxell and Textile Genesis, 'a traceability platform custom-built for the fashion and textile ecosystem'. The agency also plans to reinstate the Green Carpet Fashion Awards next year. John Higginson, CEO, said: 'Every day we get the opportunity to make the world better simply by what we choose to wear. When we buy less, better quality and make it last, we send a powerful message to the world without even opening our mouths. When we buy fast fashion, which is cheap because the planet and workers have been ripped off and abused, we feel cheap and nasty. 'The number of people accepting this reality is growing by the day. Eco Age is a home for these people. We are supplying them with the information they need to make better choices and working with the brands and fashion companies providing the solutions.' Zamaray added: 'Eco Age changed the way the world talks about fashion, bringing sustainability into the spotlight and making ethical fashion a priority from boardrooms to consumers. It built a legacy of influence, trust, and action across the industry. 'Today, with rising pressure from regulations, investors, and conscious consumers, Eco Age is more vital than ever, a lighthouse guiding fashion through transformation. I'm proud to carry the torch forward, with a clear focus on driving lasting impact for both people and planet.'
Fashion Network
6 days ago
- Fashion Network
Eco Age relaunches "as agency for future fashion"
Sustainability consultancy Eco Age is relaunching this month as 'the voice of future fashion'. The 16-year-old agency behind the Green Carpet Fashion Awards and included former clients such as Gucci, Stella McCartney, Chopard and Diesel, has now undergone an extensive rebrand, 'creating an elevated identity that merges conscious fashion with nature-inspired aesthetics'. Having closed last year following 'a financial attack' on the business, it has reopened under the ownership of former journalists John and Clodagh Higginson, who also own communications agency Higginson Strategy. Marwa Zamaray, who has two decades of experience in the fashion industry, has also joined as partner and executive director. Its new tagline 'Fashion. For A Future', emphasises the agency's commitment to working with the fashion industry as it targets 'a positive, innovative and far more sustainable future'. Claiming more than 220,000 followers across live social media channels, including Instagram, LinkedIn, TikTok and Facebook, it is 'reigniting its base of followers'. Its presence on the platforms has been boosted by partnerships with influencers, including sustainability campaigner and model Dr Brett Staniland. Meanwhile, the agency has hired an advisory board that includes Africa Fashion Guide founder Jacqueline Shaw, climate activist Tori Tsui, Circuthon founder Paul Foulkes-Arellano, fashion journalist turned activist Bel Jacobs, and By Rotation founder Eshita Kabra-Davies. Clients include colour platform technology company Sparxell and Textile Genesis, 'a traceability platform custom-built for the fashion and textile ecosystem'. The agency also plans to reinstate the Green Carpet Fashion Awards next year. John Higginson, CEO, said: 'Every day we get the opportunity to make the world better simply by what we choose to wear. When we buy less, better quality and make it last, we send a powerful message to the world without even opening our mouths. When we buy fast fashion, which is cheap because the planet and workers have been ripped off and abused, we feel cheap and nasty. 'The number of people accepting this reality is growing by the day. Eco Age is a home for these people. We are supplying them with the information they need to make better choices and working with the brands and fashion companies providing the solutions.' Zamaray added: 'Eco Age changed the way the world talks about fashion, bringing sustainability into the spotlight and making ethical fashion a priority from boardrooms to consumers. It built a legacy of influence, trust, and action across the industry. 'Today, with rising pressure from regulations, investors, and conscious consumers, Eco Age is more vital than ever, a lighthouse guiding fashion through transformation. I'm proud to carry the torch forward, with a clear focus on driving lasting impact for both people and planet.'
