Tate Modern's 25th Birthday Bash Is Sponsored by Uniqlo
YOU'RE INVITED: Tate Modern is going big for its 25th birthday bash. From May 9 to 12, the London museum will throw a free, weekend-long party in partnership with Uniqlo, where visitors can eat, drink and purchase Uniqlo products, including limited-edition T-shirts.
'Tate Modern's birthday isn't just a moment to reflect on 25 years at the cutting edge — it's a chance to keep pushing artistic boundaries and to give a platform to the next generation. Our birthday weekend will be a truly public celebration of art and creativity to which everyone is invited,' said Karin Hindsbo, Tate Modern's director.
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Like all good parties, there's an activity for everyone. There will be headline music acts and various art performances, talks, workshops and tours. There will also be tarot readings and film screenings.
Products will be available to purchase from Uniqlo's pop-up shop at Tate Modern. Open from May 5 to Sept. 16, the store will offer an exclusive line of T-shirts and customization options.
Graphic Ts will be printed with artwork from the Tate's collection, ranging from Salvador Dalí's seminal Lobster Telephone to cool contemporary work from Ayoung Kim.
'This deep relationship with one of the world's greatest museums is an expression of the Uniqlo LifeWear philosophy of Art for All,' said Koji Yanai, group senior executive officer of Fast Retailing Co. Ltd., Uniqlo's holding company.
'We look forward to welcoming customers into the first Uniqlo Tate Shop, Art for All, where they can experience an in-store arts program alongside our LifeWear products,' he added.
Uniqlo and Tate Modern are no strangers to highbrow collaborations. The brand recently released its latest capsule with JW Anderson, while Gucci sponsored Tate Modern's 'Electric Dreams: Art and Technology Before the Internet' exhibition, which closes on June 1.
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