Diptyque opens art-inspired Battersea Power Station store
Diptyque has opening a boutique at the Battersea Power Station mall in London. The latest beauty and home fragrance brand's store spans 667 sq ft in Turbine Hall A, designed to reflects both the house's and the venue's 'architectural evolution'.
It comes with a "Parisian apartment aesthetic... echoing the spirit of Diptyque's first boutique' at 34 boulevard Saint-Germain in the French capital.
It joins the recently opened Maison Diptyque London on New Bond Street, and boutiques in Covent Garden and Canary Wharf. The new boutique features floor-to-ceiling windows and a custom handmade mosaics, inspired by both local and Parisian influences.
The design pays homage to the spirit of Battersea Power Station's industrial heritage with nods to its Art Deco design, reflecting the building's new era as a 'vibrant retail, leisure and cultural destination for London'.
Details include metallic and wrought iron accents, large patented steel product discovery tables, deep red brick walls also emulate the power station's exterior, exclusively-designed stained glass windows and a main ceiling light fixture created by Studio Vitrail Bianconi.
Continuing the house's commitment to its artisanal heritage, London-based artist and designer Gergei Erdei has also created a large artwork for the fragrance wall, inspired by the Diptyque archives.
Amanda Morgan, managing director of Diptyque UK, said: 'As the brand's first presence in the [South West
London] area… our new boutique showcases many artistic collaborations which come to life in this landmark location.'
Harriett Renny, Leasing director at Battersea Power Station Development Company, added: 'Beautifully designed, the new boutique will bring Parisian chic to the Grade II listed landmark… and [becomes] a brilliant addition to our fragrance and homeware offering.'
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