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Yahoo
a few seconds ago
- Yahoo
How one woman built a 7-figure business selling cat doors on Amazon
Lisa Harrington's e-commerce career began on eBay. She sold whatever she could find in her closet. In 2012, she used her eBay earnings to launch her first product on Amazon: dog harnesses. Her second product, interior cat doors, went on to become a bestseller, bringing in seven figures. Lisa Harrington felt unfulfilled with her corporate life and in need of a side project. "I really didn't like my job. It wasn't going anywhere. So, I ended up, for fun, just selling stuff on eBay from my closet — old purses, shoes, anything I could get my hands on," she told Business Insider. As the items in her closet dwindled, she figured the next logical step would be creating her own product to sell online. "I just fell into this e-commerce research hole — this whole world of being able to analyze supply and demand," she said. "Eventually, I found a dog niche." She decided to sell dog harnesses, found a manufacturer through Alibaba, and ordered about $5,000 worth of inventory using her eBay earnings. The product arrived at her doorstep, and "it took me three hours to get them upstairs because it was carton after carton after carton," she said. Harrington listed and sold most of her initial inventory on eBay. This was in 2012, when selling on Amazon was still uncharted territory. But when she discovered the relatively new platform and created a listing, "they sold out within 24 hours," she said. "And so I did the math: If I actually kept this in stock, how much would I do a year in revenue? And it was easily a million dollars." Her instant success on Amazon likely had more to do with timing than her product. "In 2013, 2014, there were not many options out there, so it was easy," she said. "Every year gets harder." From dog harnesses to cat doors For years, Harrington sold dog harnesses while working her 9-to-5. She ran a lean operation from her home in Arlington, Massachusetts, using the internet as a business coach: "Google was my best friend. I taught myself how to import, how to find a factory, how to wire payment, how to do marketing, how to find a bookkeeper, how to read a profit and loss statement." By 2016, her e-commerce profit matched her salary, and she left the unsatisfying job that encouraged her to start a side project in the first place. Having gained an extra eight hours a day, she launched her second brand, Purrfect Portal, to fill a gap in the pet space. "I am a cat lady — I've always been a cat lady — and I really wanted an interior cat door," said Harrington. "When I went online, there was only one option." And it wasn't great, she added: "It was the quintessential, 'I can do this better.' I know how to do this. I've found a factory in China. I've figured out how to bring cargo from one part of the world to another." Still, designing a cat door would be a completely different and more complex project than producing dog harnesses. A mentor she found through the business program SCORE connected her with engineers and a manufacturer who would help create the plastic product. Her cat doors were profitable but not an immediate smash hit. "It was the smaller of my two businesses, and it was just chugging along and growing year by year," said Harrington, who started to notice a recurring customer comment: People were desperate for a closable door, rather than a cat door with flaps. The solution to her customer's woes was born out of a happy hour with friends. "Someone said, 'What about a miniature door? A little human door with a little doorknob and a little window and a little door knocker,'" recalled Harrington. "And everyone just lost their minds, even the non-cat people. And in my gut, I knew people would love it." It took two years to bring the happy hour vision to life, but when it launched in 2020, "people just lost their minds," she said. "It catapulted to the top of the bestseller list pretty quickly. We were selling 100 units a day." In 2025, "we're the No. 1 selling cat door on Amazon, and we have awesome patent protection on the invention," she added. BI confirmed her seven-figure revenue by reviewing her Amazon sales dashboard. Keys to succeeding on Amazon: a reliable manufacturer, a network to lean on, and an excellent product Making money on Amazon in 2025 is harder than it's ever been, said Harrington, who offered three pieces of advice to prospective sellers. First, if you don't find a reliable manufacturer, you could fail before you even list your product. "They can make or break your business in terms of really producing something that's high quality, and then also the trust around wiring money to the other side of the world," said Harrington. After nearly a decade of working with the same factory, she's making a major adjustment in response to the unpredictable tariffs. By October, "80% of our catalog is going to be made in the USA, which was not on my BINGO card," she said. The switch isn't to cut costs. In fact, producing in the States will cost her more. But she said the peace of mind is worth it: "I've honestly just had so many sleepless nights over the tariffs. I've been doing this for 10 years. I've never been in a scenario where my cost of goods could double overnight or triple overnight, and I just couldn't handle that stress anymore." The next ingredient in the success recipe is your network. You want to surround yourself with people who have already done what you're aiming to do. "I can trace so many aha moments and big successful moments in my business to conversations with certain people who are more experienced or further down the road than I am," said Harrington, who is a member of an elite group of seven-figure Amazon sellers called Million Dollar Sellers. A major perk of the membership is access to events, where Harrington can connect with peers in person. "You end up leaving with pages of notes and to-dos," she said. "There's always one conversation — it could be five minutes or an hourlong — but there's always some conversation you have with someone randomly that just completely transforms what you're going to work on when you get home." Finally, to make money on Amazon in 2025, you need to offer an excellent and unique product. "In some cases, you're competing with brands that are the factory or have a lower cost of goods, so it's really hard as an American brand to compete that way," she said. "I think to really succeed on Amazon today, you need to have a moat — and the moat is either something that is sourced in the United States, something that is very difficult to make, or intellectual property like a utility patent." Once you select your product, "make it as amazing as you possibly can, set a low price, spend on ads, and give it time." Read the original article on Business Insider Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
a few seconds ago
- Yahoo
Here's What You Need to Know Ahead of Google Parent Alphabet's Earnings Today
Google parent Alphabet (GOOGL) is set to post second-quarter earnings after the market closes today, with investors likely to be watching its cloud and advertising revenue growth for signs of the tech giant's competitiveness amid the AI boom. Jefferies analysts said they expect Google's cloud business to benefit from strong enterprise demand and AI momentum, while analysts at Wedbush recently cautioned that the Magnificent Seven member's advertising revenue could face challenges from a shift to generative AI search. Wall Street broadly expects Google Cloud revenue to have jumped 26% year-over-year to $13.14 billion, according to Visible Alpha, while the Street projects revenue from Google's Search and Other division to have risen about 9% to $52.93 billion. Total revenue is expected to have increased 11% to $94.01 billion. Of the 19 analysts covering Alphabet tracked by Visible Alpha, 15 have a "buy" or equivalent rating for the stock, alongside four "hold" ratings. Shares of Alphabet were down about 1% in recent trading, and the stock is roughly flat for 2025. Options pricing data suggests traders expect Alphabet stock could see a sizable move by the end of the week. Alphabet is joined by fellow Mag 7 company Tesla (TSLA) in reporting earnings Wednesday. Microsoft (MSFT) and Meta (META) are set to report next Wednesday, with Amazon (AMZN), and Apple (AAPL) expected to follow a day later. Nvidia (NVDA) isn't slated to report until late August. Read the original article on Investopedia Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Tom's Guide
2 minutes ago
- Tom's Guide
I'm not joking when I say that this 65-inch OLED TV is just $799 right now
I've been covering TVs for over ten years, so I've seen my fair share of killer TV deals. But the one that crossed my desk this morning might be the best OLED TV deal I've ever seen. The 65-inch Panasonic Z85A OLED TV is just $799 at BuyDig when the promo code 'HEAT" is applied at checkout. That's an absurdly good deal on an 65-inch OLED TV — but it's probably not going to stick around for long. Here's what you need to know. The Panasonic Z85A offers the built-in benefits of OLED display technology in a stylish package. It's packed with features for gaming, streaming and more, and folks with Alexa-centric smart home devices are set to make the most out of the Z85A's built-in Fire TV features. Note: In order to unlock the $799 sale price, you just need to plug in the promo code "HEAT" at checkout. Price check: $997 at Amazon First, let's talk about BuyDig. When you head over to the listing, you'll notice that the Z85A's sale price is $997. Setting aside the fact that this is already a sweet sale price, you'll have to add the Z85A to your cart and apply the 'HEAT' promo code at the checkout screen in order to unlock the $799 price tag. BuyDig is a reputable online shop based out of New Jersey. I recommend taking advantage of BuyDig's discount, because as far as I can tell, you won't get the Z85A cheaper anywhere else. Now, onto the TV itself. The Z85A delivers the incredible contrast we've come to expect from this impressive display technology. The Z85A is the most affordable OLED TV in Panasonic's portfolio following the brand's celebrated return to the US market in 2024. It sits below the Panasonic Z95A in the lineup but shares many of the same features and performance attributes. As an OLED TV, the Z85A delivers the incredible contrast we've come to expect from this impressive display technology. With millions of self-lit pixels in place of a traditional backlight, the Z85A is capable of perfect black levels and eliminates light bloom altogether. The Z85A isn't as bright as higher-end OLED TVs, but thanks to the naturally high-contrast nature of OLED displays, this relatively modest level of brightness is more impactful than it is on a traditional LED TV. You're getting a decent spread of gaming features, too: a pair of HDMI 2.1 inputs, support for 4K gaming at 120Hz, FreeSync Premium support and G-Sync compatibility. Dolby Vision is along for the ride, too. Before you take advantage of this deal, take note: The Z85A is a Fire TV, meaning it leverages Amazon's Fire TV operating system when it comes to its built-in streaming features. Fire TV supports a wide range of streaming apps and services, but it's not our favorite software suite due to its cluttered user interface and somewhat sluggish performance. It does offer nifty smart home integration for Alexa-wired households, though, which you may or may not find useful. Here's the deal: If you don't want to deal with Fire TV, just plug one of the best streaming devices into the Z85A and call it a day. This is a $799, 65-inch OLED TV from a terrific brand — it doesn't get much better than this.
