Posted Jun 10, 2025 at 8:43 PM EDT 0 Comments
Tesla asks its remaining fans to make 90 second ads.
You might recognize this TeslaVision campaign seeking fan-submitted ads as a callback to the Project Loveday contest from 2017 (that was the year the Model 3 started shipping, but the new Roadster and Semi did not).
Beyond the request for free advertising labor amid an ongoing brand crisis and political quagmire, Tesla's 2025 request is also designed to try to flood social media, requiring posts on YouTube, X, and Instagram by July 17th to maybe win a Model Y and a trip to Gigafactory Texas.
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Sabrina Carpenter's New Man's Best Friend Album Cover Has Some Fans Clutching Their Pearls
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View this post on Instagram A post shared by Sabrina Carpenter (@sabrinacarpenter) The cover depicts Sabrina on her knees in a black mini dress and a pair of stilettos, while a man just out of frame grips strands of her long blonde hair. A second picture shared with the announcement shows the album tiel engraved onto a baby blue dog collar. While Sabrina has long embraced her sexuality and championed female empowerment, some feel this cover doesn't quite land right, especially in the current political climate, with some worrying the (presumably satirical) message could get lost in the mix. I understand that sabrina carpenter's new album cover is supposed to be a satirical/tongue in cheek way to highlight how poorly women are treated by men in society but the men who are going to see and engage with it are too stupid and porn pilled to extract that nuance from it — e (@ninasayerss) June 11, 2025 Pretending to be this hyper-aware, feminist, anti-male figure, while your entire artistic identity still revolves around seeking male approval and being desirable to them is… a choice! — 𝐁𝐄𝐘𝐒𝐔𝐒🇲🇦 (@mileycyrusvibez) June 11, 2025 For someone who keeps calling men PIGS she keeps degrading herself to appeal the male gaze — eri˚❀*·ꕤ. (@eternalcumslimz) June 11, 2025 girl the cover. . . why are we doing things for the male gaze in 2025 — 𝐢𝐦𝐚𝐧𝐢 | 🕊️ (@positionsmafiaa) June 11, 2025 The cover? 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87% of Fortune 500 Fall Short in Applying AI and Automation for Job Seekers — Yet Nearly Half of 18 – 34-Year-Olds Want a Personalized TikTok-Like Experience
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Nearly half (47%) of American 18 – 34-year-olds say that if they were applying for a job at a company, their career site should be able to learn what jobs they're interested in the same way the algorithms of their social media platforms (e.g. TikTok and Instagram) learn what videos and posts users might be interested in, according to a recent survey commissioned by Phenom and conducted by The Harris Poll1. This shows a large disconnect between a population of workers who are expected to make up 80% of the advanced economies' workforce globally by 2034, and what the Fortune 500 are delivering today — with 87% of them failing to use AI and automation to hyper-personalize their career sites according to Phenom's report. Today's candidates not only seek alignment with an organization's relevant roles and purpose before applying to open jobs, but a career site experience that is intuitive and consumer-grade2. Leading organizations that recognize this evolution are delivering personalized experiences through segmented candidate journeys across all roles and levels by implementing omnichannel approaches to job discovery, strategically investing in automation and intelligence solutions to scale personalization efficiently, and developing a compelling employer brand narrative that creates sustainable competitive advantages. 1 This survey was conducted online within the United States by The Harris Poll on behalf of Phenom from May 20 - 22, 2025 among 2,055 adults ages 18 and older. The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within +/- 2.5 percentage points using a 95% confidence level. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact Phenom. 2 Based on Phenom's data. Companies Fail to Personalize the Candidate JourneyThe State of Candidate Experience: 2025 Benchmarks Report revealed extensive opportunities for the Fortune 500 to enhance personalization throughout the candidate journey: 88% did not suggest related job openings based on current job title and skills 87% failed to use AI and automation to hyper-personalize career sites 83% did not have a chatbot on the career site that provides job recommendations 83% did not show recently viewed jobs 76% did not automatically detect the candidate's location and suggest relevant jobs nearby 74% did not clearly articulate the employer value proposition throughout the candidate journey in a way that was easy to find 73% did not feature a lot of relevant, quality content that conveys the employer brand throughout the candidate journey 68% did not use a passwordless job cart/favorites function for candidates to save job searches 31% did not use video content featuring employee testimonials showcasing company culture Strongest Candidate Journey AreasThe report highlighted a few key areas where the Fortune 500 continue to improve, including technical website performance and job descriptions: 96% had well-written job descriptions with at least three clear responsibilities and qualifications 91% provided the ability to upload a resume and cover letter from mobile devices 82% provided an easy mobile-apply process in three steps or less 86% increase in search providing relevant suggestions based on keywords 62% increase in social login available on the career site 33% increase in type-ahead search on all career site pages Leading Organizations Leverage AI & Automation, Transforming Candidate ExperiencesFortune 500 companies that are gaining a competitive advantage are successfully customizing and enhancing candidate experiences: "We've been able to customize and personalize our candidate experience. For example, we added day-in-the-life videos to all of our manufacturing job pages. Soon after, we noticed an increase in application rates," said Laura Schmidt, Talent Marketing Consultant for Land O'Lakes, Inc. "We're also gaining efficiencies through automations, allowing our recruiters to focus on connection with candidates instead of manual tasks. And we're able to share our brand over time with candidates knowing we may not always have the perfect job for them at the moment, but we're able to keep them engaged when that perfect job opens up." "We created a dynamic career site that empowers candidates to go on their own journeys, highlighting job categories and creating landing pages with content and openings that are most relevant," said Scott Ewert, SVP, Talent Acquisition at Regions Bank. "We wanted one word to define the process of viewing job openings and scheduling interviews: seamless. Indeed, we have created a seamless experience not only for talent prospects but also for our teams who have a clearer window into the most qualified, most capable candidates for open positions. It's very specialized, allowing people to get a more authentic view of what it's like to work in specific departments at Regions. This is an investment that's yielding solid results." "Creating a unified candidate journey with a tailored content strategy has empowered us to proactively answer candidate questions, increase our brand awareness and highlight why TD SYNNEX is a great place to grow a career," said Grant Smith, Global Recruitment Marketing Specialist at TD SYNNEX. "Companies that prioritize their talent experience strategy are likely to see increases in quality of hire, boosts in recruiter productivity and strengthened brand perception." Business-Critical Guidance for Candidate Journey ImprovementsPhenom's 2025 State of Candidate Experience report includes recommendations for organizations seeking to improve how they attract, engage and convert talent with AI and automation. Deliver industry and job-specific personalization. Generic career sites create friction and waste valuable time for candidates looking to learn about jobs and submit applications. Personalize the candidate experience by serving up hyper-relevant content and work opportunities based on context including the candidate's preferences and experience. This ultimately accelerates discovery and conversion while demonstrating your organization's commitment to creating a phenomenal candidate journey. Build a skills-forward career site. Savvy candidates navigate career opportunities based on transferable skills rather than rigid job titles or industry boundaries. Organizations must reimagine their career sites, where talent can instantly connect with relevant opportunities based on their individual capabilities, and where job descriptions prominently showcase the skills and competencies that drive success. Invest in conversational AI and automation. Extend your talent acquisition team's capabilities 24/7 with advanced conversational AI that provides instant support throughout the entire candidate journey — from initial job discovery to onboarding as a new hire. These AI-powered chatbots should seamlessly handle questions, recommend relevant jobs, conduct preliminary screening, and even support the application and interview scheduling process. The Role of Agentic AI in Candidate JourneysAI agents built to meet specific business, personas and industry needs will continue to transform talent attraction and engagement strategies. Experience Agents designed for the candidate journey transform how job seekers find and apply for the right work, and Persona Agents augment how talent acquisition teams attract and engage best-fit talent to: Accelerate hiring, filling specialized and high-volume roles with personalized and automated candidate engagement Slash talent acquisition workloads in half by increasing efficiency and growth through automation and intelligence Streamline employer branding, with generative AI and no-code design tools that make creating branded and personalized content effortless and engaging Enhance how HR teams work with AI to meet or exceed hiring goals "There is a clear divide between companies experimenting with AI and those truly harnessing its power to accelerate talent acquisition processes and transform candidate engagement through hyper-personalization," said John Harrington, Sr. Director, Product Marketing at Phenom. "In today's economy, AI-powered recruitment isn't just an advantage — it's survival. Organizations can automate up to 90% of hiring workflows while improving candidate experience. Those who resist this evolution won't just fall behind; they'll become irrelevant in a market where efficiency and speed directly determine viability." Phenom's AI, Generative AI and AI agents empower organizations to hire and onboard faster, develop better and retain longer through augmented work — while ensuring responsible AI adoption and utilization. Phenom's award-winning AI technology innovations fuel productivity and efficiency for recruiters, talent marketers, talent leaders, hiring managers, HR and HRIT. To read the full 2025 report and Fortune 500 company rankings, and industry breakdowns across 14 industries including Healthcare & Pharmaceutical, Manufacturing & Materials, Retail, Restaurant & Hospitality, and Transportation & Distribution, download here. Organizations not featured in the report can request their own complimentary career site audit here. About PhenomPhenom has a purpose of helping a billion people find the right work. Through AI-powered talent experiences, employers use Phenom to hire and onboard employees faster, develop them to their full potential, and retain them longer. The Phenom Intelligent Talent Experience platform seamlessly connects candidates, employees, recruiters, talent marketers, talent leaders, hiring managers, HR and HRIT — empowering diverse and global enterprises with innovative products including Phenom X+ Agentic AI and Generative AI, Career Site, Chatbot, CMS, Talent CRM, X+ Screening, Automated Interview Scheduling, Interview Intelligence, Talent Experience Engine, Campaigns, University Recruiting, Contingent Talent Hiring, Onboarding, Talent Marketplace, Workforce Intelligence, Career Pathing, Gigs, Mentoring, and Referrals. Phenom has earned accolades including: Inc. 5000's fastest-growing companies (5 consecutive years), Deloitte Technology's Fast 500 (4 consecutive years), 11 Brandon Hall 'Excellence in Technology' awards including Gold for 'Best Advance in Generative AI for Business Impact,' Business Intelligence Group's Artificial Intelligence Excellence Awards (3 consecutive years), The Cloud Awards 2025/2024, The A.I. Awards 2024, and a regional Timmy Award for launching and optimizing (2020). Headquartered in Greater Philadelphia, Phenom also has offices in India, Israel, the Netherlands, Germany and the United Kingdom. For more information, please visit Connect with Phenom on LinkedIn, X, Facebook, YouTube, Instagram and TikTok. View source version on Contacts Jennifer Sign in to access your portfolio
