Paul & Shark appoints cricketer KL Rahul as its first global brand ambassador from India
KL Rahul now joins Paul & Shark's esteemed league of international sporting ambassadors. Known for his poise, modern outlook, and global appeal, Rahul perfectly encapsulates the brand's spirit of luxury, adventure, and contemporary style. This collaboration is a meeting of shared values — where the worlds of sport, travel, and discovery converge with a passion for quality, Italian craftsmanship, and timeless design.
With a heritage rooted in the sea and a vision anchored in innovation, Paul & Shark continues to craft elegant, performance-driven apparel designed for every occasion. As a family-run business, it remains committed to sustainability, authenticity, and evolving with purpose.
The debut campaign featuring KL Rahul was shot in the heart of Dubai — a city known for its vibrancy, luxury, and modern energy, making it the ideal backdrop for this new chapter. Water, a central motif in Paul & Shark's storytelling, flows throughout the campaign's visual language, reinforcing the brand's enduring connection with the outdoors.
The campaign went live on May 2, 2025, across Paul & Shark's global channels and KL Rahul's official Instagram, with a spotlight on India — a pivotal market in the brand's international portfolio. In the UAE and Kuwait, Paul & Shark operates through its franchise partner, Jashanmal Group.
Andrea Dini, CEO of Paul & Shark, remarked: "Paul & Shark has always stood for authenticity, adventure, and luxury. KL Rahul's journey as an athlete, his international appeal, and his distinct sense of style makes him a natural extension of our brand's values. This partnership is not just about fashion, it's about celebrating a way of life that merges sport, travel, and contemporary elegance."
KL Rahul added: "Paul & Shark just gets my style. The brand is effortless, sharp, and never trying too hard. It stands for quality and quiet confidence, which is exactly how I see fashion too. Being the first Indian to represent them globally makes it even more special, it feels like the kind of partnership that just fits."
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