US tariffs will be test of luxury brands' pricing power
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Bangkok Post
10 hours ago
- Bangkok Post
US tariffs will be test of luxury brands' pricing power
Luxury goods companies were spared their worst case scenario in Sunday's EU-U.S. trade deal but they face a delicate balancing act as already weak consumer demand tests their ability to raise prices further. - REUTERS
Bangkok Post
15 hours ago
- Bangkok Post
Trump eyes 'world tariff' of 15-20% for most countries
TURNBERRY, Scotland - US President Donald Trump said on Monday most trading partners that do not negotiate separate trade deals would soon face tariffs of 15% to 20% on their exports to the United States, well above the broad 10% tariff he imposed in April. Trump told reporters his administration will notify some 200 countries soon of their new "world tariff" rate. "I would say it'll be somewhere in the 15 to 20% range," Trump told reporters, sitting alongside British Prime Minister Keir Starmer at his luxury golf resort in Turnberry, Scotland. "Probably one of those two numbers." Trump, who has vowed to end decades of US trade deficits by imposing tariffs on nearly all trading partners, has already announced higher rates of up to 50% on some countries, including Brazil, starting on Friday. The announcements have spurred feverish negotiations by a host of countries seeking lower tariff rates, including India, Pakistan, Canada, and Thailand, among others. The US president on Sunday clinched a huge trade deal with the European Union that includes a 15% tariff on most EU goods, $600 billion of investments in the US by European firms, and $750 billion in energy purchases over the next three years. That followed a $550-billion deal with Japan last week and smaller agreements with Britain, Indonesia, and Vietnam. Other talks are ongoing, including with India, but prospects have dimmed for many more agreements before Friday, Trump's deadline for deals before higher rates take effect. Trump has repeatedly said he favours straightforward tariff rates over complex negotiations. "We're going to be setting a tariff for essentially, the rest of the world," he said again on Monday. "And that's what they're going to pay if they want to do business in the United States. Because you can't sit down and make 200 deals." Canadian Prime Minister Mark Carney said on Monday trade talks with the US were at an intense phase, conceding that his country was still hoping to walk away with a tariff rate below the 35% announced by Trump on some Canadian imports.
Bangkok Post
18 hours ago
- Bangkok Post
Europe's carmakers still nervous despite EU-US trade deal
PARIS - Europe's auto industry is relieved that the EU-US trade deal reduces short-term uncertainty but many, particularly in the struggling German sector, remain deeply worried about the long-term impact. After months of tariff turbulence that threatened to escalate into a trade war, US President Donald Trump and EU chief Ursula von der Leyen struck the agreement Sunday that will see EU exports taxed at 15 percent. This across-the-board rate also applies to exports from Europe's critical auto sector to America, and is far below a previous rate of 27.5 percent for cars and vehicle parts that came into force in April. European auto industry group ACEA welcomed the "de-escalation" as the United States is a major destination for the continent's vehicle shipments, accounting for 22 percent of the EU export market in 2024. It is an "important step towards easing the intense uncertainty surrounding transatlantic trade relations in recent months," the group said. French automotive supplier Forvia echoed the message, saying the accord "helps reduce volatility and uncertainty... for all economic players". There was still a great deal of concern -- the tariffs remain far higher than a 2.5 percent rate that European manufacturers exporting to the United States faced before Trump returned as president. The 15-percent levy "will continue to have a negative impact not just for industry in the EU but also in the US," said ACEA director general Sigrid de Vries. - German industry woes - The German auto sector stands to be hit particularly hard, with the United States the top market for German vehicle exports last year, receiving about 13 percent of the total. The 15-percent tariff "will cost German automotive companies billions annually and burdens them", said Hildegard Mueller, president of Germany's main auto industry group, the VDA. This comes at a time when top German carmakers Volkswagen, BMW and Mercedes-Benz were already struggling with falling sales in China, weak demand in Europe and a slower than expected transition to electric vehicles. The impacts of the higher rates introduced earlier this year are already being felt. Volkswagen, Europe's biggest automaker, reported a 1.3 billion euro hit for the first half of the year due to the tariffs. Stellantis, whose brands include Jeep, Citroen and Fiat, has seen North American vehicles sales plummet, and Swedish automaker Volvo's earnings were hit by tariffs. Some industry leaders have proposed solutions. BMW's chief Oliver Zipse suggested in June that Europe should drop its import tariffs on cars imported from the United States. Volkswagen boss Oliver Blume has said the group could forge its own agreement with Washington that took into account the investments the group plans in the United States, the world's biggest economy. But for now there is little relief on the horizon, and carmakers will have to adapt. In the long term, higher tariffs in the United States than in Europe could create "big losers" in Germany's automotive industry, said Ferdinand Dudenhoeffer, director of the Center Automotive Research institute. If BMW and Mercedes boost production in the United States to skirt tariffs, they could start shipping a growing number of vehicles to Europe that are subject to lower import levies, Dudenhoeffer said. Struggling auto plants in Europe "will reduce their production", he warned, which could lead to up to 70,000 jobs being cut in Germany and shifted to America.
