Snapchat reworks app again after failed redesign trial
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Snap has scrapped its simplified three-tab redesign for Snapchat after receiving negative feedback from users, particularly its core base.
The change was confirmed in the company's Q1 2025 earnings report, which also outlined steady revenue growth and a rise in global user numbers.
The streamlined version, which removed the Snap Map and Stories tabs in favour of a focus on Chat, Camera, and Spotlight, was found to be unpopular among long-time users.
CEO Evan Spiegel acknowledged that the new design created friction for those who heavily relied on the removed features.
'We found it difficult, especially for power users, to adopt the three-tab design,' Spiegel said. The redesign, tested for seven months, has now been abandoned.
Snap is shifting gears by trialling a refined five-tab layout. This updated interface retains key features like Snap Map and Stories while enhancing the visibility of Spotlight, Snapchat's short-form video hub. The company says the new design blends familiar navigation with improved content discovery.
In the same earnings call, Snap reported a 14% year-on-year revenue increase, reaching $1.36 billion for Q1 2025. This growth was attributed to better ad tools and a rise in Snapchat+ subscriptions.
Snap also highlighted strong engagement with its AI tools, with My AI usage in the US growing over 55% year-on-year. It teased additional AI and augmented reality features set to launch later in the year.
While global daily active users rose to 460 million, the platform saw a 1 million decline in North America, bringing regional DAUs to 99 million. Monthly active users now exceed 900 million.
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