FAM energised to meet sponsorship target by end of year
PETALING JAYA: The Football Association of Malaysia (FAM) are confident of securing RM15mil in sponsorship by the end of the year.
FAM marketing and sponsorship committee chairman Datuk Mohd Hisamudin Yahaya revealed that the national body have so far raised between RM7mil and RM8mil through the backing of several sponsors.
With about half the target still to be achieved in the remaining four months, Hisamudin admitted that the association must step up their efforts to meet the goal set by their president.
Hisamudin added that the funds are crucial to cover the expenses of not only the senior national team but also the Under-23 and women's squads.
'We currently have around RM7mil to RM8mil in sponsorship, but we are still short and working to reach the target.
'We already have some initiatives in place and more in the pipeline. For now, we cannot disclose the new measures, but what matters is that the RM15mil target set by the FAM president is met,' said Hisamudin.
FAM yesterday renewed their partnership with isotonic drink brand 100PLUS at Wisma FAM in Kelana Jaya.
Under the renewed deal, 100PLUS will continue as the official isotonic drink partner of the national team for two years, with a total sponsorship worth RM2mil.
Meanwhile, Fraser and Neave (F&N) Holdings Bhd food and industry engagement division managing director Datuk Raffiq Md Ariff said 100PLUS has always remained committed to supporting football in Malaysia.
'We believe the best way to contribute to the growth and development of the sport is through our partnership with FAM. We are pleased with the strong relationship we have built over the years and are delighted to continue this collaboration for another two years,' he said.
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