Green River Whiskey Opens Its Doors on Louisville's Whiskey Row
'This new space captures both the grit of our Owensboro origins and the spirit of play, surprise and community that defines us now,' said Dan Callaway, Lofted Spirits Master Blender.
Share
A horseshoe-shaped cocktail bar, referencing the brand's iconography, offers a selection of Green River cocktails, neat pours, and education. Throughout the space, Green River relics showcase the brand's storied history which began in 1885. Original warehouse lighting, distiller's switchboards, and copper tanks from Owensboro are artfully integrated into Tasting Room's contemporary décor. Designed for Green River's casual brand of timeless fun, the space features a flexible stage for music and VIP experiences, TVs, comfortable seating, and 'Shoot the Shoe,' a game of skill using the Green River bottle as a goal.
'For 140 years, Green River Distilling Co. has built a history of quality, approachability and resilience,' said Mark Erwin, CEO of Lofted Spirits. 'The Whiskey Row experience will raise the spirits of enthusiasts and bourbon-newcomers while becoming a welcoming spot for locals to unwind.'
No need to book in advance, guests can simply walk in and sign up for tastings. Offered every hour, tastings include Green River's Core Flight, Green River Candy Bar pairing, and custom flights. A retail section offers an array of Green River whiskies, including limited editions, with an engraving machine onsite allowing guests to personalize bottles.
Adding a touch of mystique, the 'Dept. of Spirit Preservation' is hidden in plain sight. With plush seating and a separate cocktail menu, the intimate speakeasy style lounge is tucked away from the traffic of Main Street.
Within the Dept. of Spirit Preservation, guests can participate in the 'Fill-Your-Spirits' personal decanter experience. A brand whose history dates to 1885, the white, ceramic jug references a release from the late 1890s and is offered only through the experience at Green River's Louisville Tasting Room. Enthusiasts will fill their own jug with straight-from-the-barrel Green River. The Fill Your Own Experience will constantly evolve, offering consumers rotating barrel strength recipes including Green River's core bourbon, wheated bourbon, and rye at various proof points and ages. Unfiltered and barrel strength, the contents will range in proof from 115 - 130. A limited number of 'Fill-Your-Spirits' experiences will be offered daily for $79.99.
'This new space captures both the grit of our Owensboro origins and the spirit of play, surprise and community that defines us now,' said Dan Callaway, Lofted Spirits Master Blender.
The new Green River tasting room is located steps away from Bardstown Bourbon Company's Louisville Experience, which has drawn more than 150,000 visitors since opening in Fall 2023. Green River's expansion onto Whiskey Row continues the company's mission to bring new consumers to American whiskey through authenticity, and approachable hospitality.
The space was designed by Joseph & Joseph Architects, who were honored by The Kentucky Society of The American Institute of Architects with the 2024 People's Choice Award for the Bardstown Bourbon Company Louisville Experience. The space was constructed by Buzick Construction. Reed Weinberg and Jenny Johnston of PRG Commercial Property Advisors served as real estate brokers.
Green River Distilling Co. is a celebration of classic Kentucky – honoring the past while staying firmly planted in the present. The 10th oldest licensed distillery in Kentucky (DSP-KY-10), Green River is known as "the Whiskey Without Regrets," and enjoys a rich history dating back to 1885. Reintroduced in 2022, Green River Distilling Co. proudly calls Owensboro, Kentucky home and serves as the westernmost outpost of the Kentucky Bourbon Trail TM. Authentic and approachable, Green River offers a growing portfolio of whiskeys crafted from historic mashbills. Blended to create a smooth and welcoming taste profile, Green River Distilling Co. is a true testament to simplicity and quality going hand-in-hand. Green River is part of Lofted Spirits, one of the largest American Whiskey distillers in the U.S. For more information visit GreenRiverWhiskey.com.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Forbes
2 hours ago
- Forbes
Uncle Nearest Is Struggling To Survive After Defaulting On $108 Million In Loans
U ncle Nearest founder Fawn Weaver is fighting for control of her Tennessee whiskey brand after a federal judge placed it under receivership on August 14 over defaulting on $108 million in loans. Founded in 2017 by Weaver, Uncle Nearest was created to celebrate the formerly enslaved Nearest Green, who taught Jack Daniel how to make whiskey. The decision has created a major crossroads for the eight-year-old business, which Weaver had intended to bequeath to the descendants of Green. Farm Credit Mid-America, a cooperative bank, sued the distillery in July over breach of contract, and last week, a Tennessee judge decided the business would be put under a receivership, which would give an independent individual the legal power to make sure the creditor gets repaid, including selling assets like real estate or through restructuring. The judge is now deciding who to appoint and is taking into consideration recommendations from both sides. For now, there have not been any changes to Uncle Nearest's day-to-day leadership or operations. The receivership currently has a limited scope, and gives Weaver and her husband, Keith, who is a board director and a party in the lawsuit, the chance to argue for how broad it should be. The Tennessee judge is also now weighing whether he should mandate that the bank engage in mediation with Uncle Nearest, which the Weavers have requested. In a legal response to the lawsuit, the Weavers claim to have started a settlement process several times, without much effort from Farm Credit Mid-America. According to the filings, Weaver has been fighting the lawsuit from the creditor and retains the backing of 'a group of high net-worth and well-funded investors' who are ready to negotiate with the bank. She denies the allegations in the lawsuit, which include inflating the value of her inventory of whiskey barrels, which were used as collateral against its loans. The bank's lawsuit also alleges that the Uncle Nearest acted against the terms of its loans, including keeping a cash balance under the loan's minimum requirement of $1.5 million. Weaver, who is CEO, says she can't comment due to a legal gag order. In a filing from earlier this month, the Weavers responded that the claims are 'lies.' The Weavers also deny that Uncle Nearest's assets ever had a value less than $100 million. In their filings, the Weavers' blame Mike Senzaki, Uncle Nearest's former chief financial officer, for the misreporting that they claim caused the default 'solely and entirely.' The Weavers argue that Senzaki, who was fired as CEO in October 2024, is responsible for any alleged fraud, including the misstated inventory. The Weavers further claim that Senzaki overstated the inventory by approximately $21 million between 2022 and 2023. That overstatement helped Uncle Nearest secure an increase of $24 million to the business's line of credit. And the Weavers' response points out that the bank approved the additional funds without verifying the inventory with the third-party warehouse. The bank's lawsuit, they say, 'tellingly fails to acknowledge that Uncle Nearest was the victim of fraudulent activity and never intended to trigger the technical default.' The Weavers claim that Uncle Nearest internally investigated Senzaki and have since hired a third-party to do a deeper investigation. Senzaki did not respond to requests for comment for this story and has not filed any formal legal response. In an email obtained by Forbes that was sent to Uncle Nearest's 160-plus investors after the receivership ruling, Weaver wrote: 'We have had more investors than we can count reach out, offering to buy this loan on our behalf—a group that remains committed to moving forward with the purchase of the debt and is undeterred by this ruling. We selected one of those investors to lead the negotiation with the bank, and they were prepared to buy the loan in its entirety without a discount. However, the bank never came to the table, so it has been a one-way conversation for the past week.' The email also claims out that the bank and its financial advisors spent the past three months urging Uncle Nearest to file for Chapter 11 bankruptcy. 'Their argument was that it would allow us to control the process and 'clean up' our cap table,' she wrote. 'While that approach might have been more straightforward for us personally and would have allowed us to control the narrative in the press — we chose instead to risk receivership because we were not willing to wipe out our cap table.' A legal filing for the Weavers and Uncle Nearest notes that Uncle Nearest has paid the bank $16.5 million in the last 18 months. 'And even now, its collateral is not in imminent danger of being lost, concealed, injured, diminished in value, or squandered,' the legal filing reads. 'Given the circumstances, the drastic and extraordinary remedy of receivership is both unwarranted and inappropriate.' In an Instagram post last week, Weaver, who said the team remains 'unshaken and unmoved' by the lawsuit, shared more: 'I'm a steady leader. Unflappable. This is a blip on the radar. What we're building is so much bigger than the current news cycle—so don't be concerned or dissuaded,' she wrote . 'Distributors and partners often buckle under this kind of news cycle. Ours are doubling down—because you're standing 10 toes down with us.' Forbes had previously featured Weaver on the 2024 list of America's Richest Self-Made Women list, debuting with a net worth of $480 million, thanks to an Uncle Nearest valuation of $1.1 billion. In that 2024 profile, she was full of bravado about her ambitions for the distillery even as critics warned that she was expanding too fast. 'I'm going to build it large as hell,' she said of Uncle Nearest. 'When I pass it on, I don't want it to be a $10 billion company. I want it to be a $50 billion company.' But as the brand's financials weakened along with the market downturn, Weaver did not make the 2025 list. Weaver has 'shed light on a story that has helped us seek a more complete history of distilling's legacy,' says Drew Hannush, the author of The Lost History of Tennessee Whiskey . 'She is a force of nature. I just think she had some things get in her blind spot. Hopefully she can course correct,' adds Hannush, who interviewed Weaver on his podcast, Whiskey Lore, in 2021. 'She has been very out front about getting that story to the public, and so if you lose that voice, I don't know how it survives without her as the face of the brand.' 'The sad part about it,' he adds, 'is that it also takes that legacy that's out there and it tarnishes it a little bit.' I n its 2024 annual report obtained by Forbes , Uncle Nearest claimed to have a sanguine outlook. Before quoting 18th century banker Baron Rothschild in the introduction letter to Uncle Nearest's investors, Weaver wrote 'we remain bullish on what we can accomplish—even as others pull back.' According to the report, revenue topped $81 million last year. The report does not include comparative financials for the previous year, but Forbes has previously confirmed much of Uncle Nearest's 2023 financials, including revenue, which was $78 million. That would imply an about 4% increase in an industry that has been contracting in the past three years. 'While many in our industry are tightening their belts, we've leaned into the moment—and the results speak for themselves,' Weaver wrote, citing Nielsen data on sales for the American whiskey industry being down 1% in revenue and 2% in volume. 'We share all of this not to pat ourselves on the back, but to remind you—our Sixth Man—of the foundation we're building together. The resilience, innovation, and audacity it takes to not just survive, but to lead.' Profitability, however, had taken a hit. Net income in 2024 fell more than 50%, from $17 million to $8 million, or a margin from 22% to 10%. And in its annual report, Uncle Nearest projected its net income will fall even further to $7 million in 2025. According to a legal filing from August 14, when the receivership was put into place, the judge asked whether Uncle Nearest was solvent, and the lawyer for the distillery couldn't answer definitively, indicating that 'Uncle Nearest's solvency was in question and that the business is experiencing cash flow problems.' The 2024 annual report lists total liabilities for 2024 at $102 million—a little less than the $108 million cited in the lawsuit—and reports that the business projected that debt total to drop slightly in 2025 to $101 million and $100 million in 2026. The 2024 annual report ended with an update on the hiring search for Uncle Nearest's new chief financial officer. An interim CFO had started two weeks prior to the report's release earlier this year. In addition to hiring a long-term CFO, Uncle Nearest has taken steps to address several of the bank's concerns, including adding an independent director to the board and implementing additional financial controls. If the lawsuit's claims are inaccurate, Bump Williams, founder of Connecticut-based spirits consultancy Bump Williams Consulting, says then there could be a path forward for Weaver to remain at the helm of Uncle Nearest, and that the bank could pursue legal action against the former CFO instead. However, if the lawsuit's claims are accurate, the distillery could be sold at auction to the highest bidder. 'With gag orders and 'rumors' on what is truth or fiction, it's very hard to assess what's real and what's fabricated,' Williams says. 'It would be a shame to see a distillery like Uncle Nearest be destroyed due to false reporting and rumors and poor financial leadership.' Uncle Nearest, of course, is not alone in its struggles. Three whiskey distillers in Kentucky — Luca Mariano Distillery, Garrard County Distilling, and Kentucky Owl—have filed for bankruptcy this year. 'We're hitting one of those time periods again where there's going to be so much production, and what that does is, people get caught up in it,' says Hannush. "This is the situation that may have happened with Fawn, in that she's not seen these cycles before. Was it a little too much too soon? And when that happens, it's very easy for you to lose control.' Or an investor could come forward to pay off the loans. As Weaver wrote in her recent Instagram post, 'Business is hard. And if you've ever heard me answer the question of my #1 piece of advice for entrepreneurs, you know it is: 'If you're of the quitting kind, don't start!' Because entrepreneurship isn't for the faint of heart. You'll have 100 reasons a day to quit. But those of us who don't have a quitting bone in our body know—this is light work.' More From Forbes Forbes How To Build A Whiskey Unicorn By Chloe Sorvino Forbes How Surfside Became The Fastest-Growing Alcohol Brand In America By Chloe Sorvino Forbes How Clase Azul Built A Billion-Dollar Tequila Business Beyond The Top Shelf By Chloe Sorvino
Yahoo
6 hours ago
- Yahoo
Bulleit Frontier Whiskey Unveils Doing Over Dreaming Creative Campaign: Championing The Restless Creators Who Get. Sh*t. Done.
SHELBYVILLE, Ky., Aug. 20, 2025 /PRNewswire/ -- The world is full of big talkers. But at Bulleit Frontier Whiskey, we know talk is cheap. We are a brand built on the notion of doing over dreaming and backing the ones who are turning their ideas into action. That's what inspired Bulleit to launch its newest creative campaign, Doing Over Dreaming, a platform that salutes the moments when ideas get sparked over a drink, scribbled on a napkin, and turned into something real. Experience the full interactive Multichannel News Release here: Born from restless creation, Bulleit was a dream that got made. Bulleit broke the mold with its high-rye mash bill, a style of whiskey that was not the norm for its time, with the creation of our Bulleit Bourbon in 1987. Furthermore, our Bulleit Rye is a direct result of our closeness with the restless creators behind the bar who inspire us everyday. We put their dreams into action and created our 95% Rye Whiskey at their request, because we know that whatever the amazing bartender community can dream up is worth doing. With this mindset, Bulleit continuously shakes up the industry with innovations and a refusal to settle for anything less than bold. This creative campaign celebrates the ones who do the same. The risk-takers who get up, get moving, and get sh*t done. Developed in partnership with Anomaly, the Doing Over Dreaming campaign first rolled out in June 2025 on the brand's social channels and through various media spanning digital, social, national TV, cinema and iconic out-of-home, including bus wraps, a train exterior, painted walls, wallscapes, digital bulletins, a digital mobile boat, full building dominations and more. Catch us outside in major cities including LA, New York, San Francisco, Chicago, Tampa and Atlanta. Whether you see it on a billboard or a clip on your IG, the creative stays anchored in Bulleit's confident, action-oriented vibe. Bulleit will keep showing up in ways you don't expect, setting the tone with bold, no-BS creative. How will you spot it? The campaign puts the iconic Bulleit bottle front and center, set against the brand's signature orange backdrop paired with thick black typography. The messaging reflects our restless character with straight-talking phrases like "Y'ALL," "Smooth and Full of Grit," and "No Rest for the Restless." The creative suite also features four 15-second video spots and photography highlighting Bulleit Bourbon and Bulleit Rye. But this goes beyond what's in the glass. The bold energy and roll-up-your-sleeves ethos behind each spot and image speaks to the whole Bulleit portfolio. Different expressions, same restless creation. It doesn't end there. Bulleit unveils this campaign through collaborations with those who back up their words with action. That's why the brand is teaming up with First We Feast, a multi-platform media brand focused on merging food, drinks and pop culture, and Sean Evans, host of popular celebrity interview-show Hot Ones, to debut a brand-new content series, entitled One More Round. Through sharp curiosity, unexpected questions, and an unmistakable interview style, Sean will spotlight three influential voices in culture today about how they turn ambition into reality with the same energy that fuels Bulleit's great whiskey. The three collaborative episodes will go live in Fall 2025 across First We Feast's website and social feeds. In the future, you'll see it come to life in the thick of culture, whether through partnerships with independent content creators, on groundbreaking new media platforms, or in progressive culinary experiences. "Bulleit has always been a whiskey rooted in action. This campaign is a reflection of that spirit, where big ideas meet bold momentum," said Johannah Rogers-Omishore, Brand Director at Diageo for Bulleit Frontier Whiskey. "Doing Over Dreaming isn't a tagline because actions speak louder than words. It's an ethos that drives us and a tribute to the spark that happens when creativity and dedication collide. We're proud to launch this new campaign and celebrate the doers, the makers, and the ones who don't just talk the talk but walk the walk. That same restless creation fuels Bulleit to boldly explore the frontiers of whiskey." Bulleit knows whiskey is best with a glass of water, and encourages those of legal drinking age to sip boldly and responsibly. For more information about Bulleit Frontier Whiskey and the distillery, visit or follow us on Instagram at @bulleit. To try the full line from Bulleit including our beloved core whiskies and our limited-time innovations, visit ReserveBar, UberEats, Doordash or wherever spirits are sold. BULLEIT BOURBON Kentucky Straight Bourbon Whiskey. 45% Alc/Vol. The Bulleit Distilling Co., Louisville, KY. ABOUT BULLEITFounded in 1987, Bulleit Frontier Whiskey was inspired by an old recipe that turned into one of the fastest-growing whiskeys in America. Unlike traditional corn-forward bourbons, Bulleit is known for using a high rye mashbill, resulting in a bold, spicy character with an unexpectedly smooth finish. It offers a distinctive take on whiskies that sets it apart from the start. Our top-selling Bulleit Rye is a direct result of our restless creators behind the bar. They inspire us everyday, so we put their dreams into action and created our rye by their request. We know that whatever our amazing bartender community can dream up is worth doing, so we turned a dream into a reality - a brand ethos we take to heart. At Bulleit, we put our intentions into action at our state-of-the-art distillery in Shelbyville, KY, opened in 2017 and a key fixture on the Bourbon Trail. . As a brand that is passionate about awakening our frontier spirit, Bulleit Distilling Co. has continued to develop a modern, technological, and sustainable approach to making bold whiskey. As a testament to taking our craft seriously, our Frontier Whiskey was recognized for winning a Gold medal for Bulleit Bourbon and Double Gold medal for Bulleit Rye at the 2024 Tag Spirits Awards. For more information, visit or follow @Bulleit on Instagram. ABOUT FIRST WE FEASTFounded in 2012 by Chris Schonberger, First We Feast has redefined food as the new pop culture, and created some of the internet's most beloved and award-winning IP of the past decade. First We Feast's YouTube channel is home to flagship series, Hot Ones, as well as spinoffs like Hot Ones: Versus, Truth or Dab, and Heat Eaters. It has also launched popular series like Burger Bucket List, Tacos Con Todo, Pizza Wars, and Food Grails, building a community of 14 million highly-engaged subscribers and over 3 billion views to date. With a thriving commerce business that allows fans to "eat the show," First We Feast launched hot sauces, Truth or Dab The Game, collaborations with brands like Shake Shack and Pringles, and much more. First We Feast's slate of original programming has garnered numerous awards and nominations, including two daytime Emmy nominations for "Hot Ones"; multiple Shorty Awards; the 2019, 2020, and 2024 Webby Award for Food & Drink; and the 2014 James Beard Award for Best Food Blog. ABOUT DIAGEODIAGEO is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, CÎROC and Ketel One vodkas, Casamigos, DELEÓN and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness. DIAGEO is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about DIAGEO, our people, our brands, and performance, visit Visit DIAGEO's global responsible drinking resource, for information, initiatives, and ways to share best practice. Follow us on Instagram for news and information about DIAGEO North America: @Diageo_NA. Celebrating life, every day, everywhere. View original content: SOURCE DIAGEO Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
11 hours ago
- Yahoo
Deal reached, Amine Adli set to join Bournemouth for €29 million
Moroccan star's imminent departure after four seasons in the Bundesliga. Amine Adli / Bayer Leverkusen Amine Adli is on the verge of experiencing the Premier League. The Moroccan attacking midfielder is leaving Bayer Leverkusen to join AFC Bournemouth in a transfer valued between €29 and €30 million. The Moroccan international is closer than ever to starting a new chapter in his career after four successful seasons in Germany. Bayer Leverkusen and Bournemouth have reached an agreement for Amine Adli, who will undergo his medical in the coming hours. The Cherries will pay an initial fee of €21 million plus €9 million in add-ons, with some bonuses considered difficult to achieve by observers. The English club outpaced the competition to secure the services of the Moroccan international. Marseille and Sunderland had also shown interest in the Toulouse-born player, but the Cherries managed to convince him with their sporting project. Bayer Leverkusen has given the green light for Adli to complete his medical examination.
