Latest news with #LoftedSpirits
Yahoo
20 hours ago
- Business
- Yahoo
Green River Whiskey Opens Its Doors on Louisville's Whiskey Row
LOUISVILLE, Ky., June 16, 2025--(BUSINESS WIRE)--Green River Distilling Co., the 10th oldest licensed distillery in Kentucky (DSP-KY-10) and part of Lofted Spirits, has officially opened the doors to its new tasting room in Louisville, bringing the storied "Whiskey Without Regrets" to Main Street's iconic Whiskey Row. Located at 714 W. Main Street, the 4,400 square foot space embodies the spirit—both literal and symbolic—of the Owensboro-born brand's 140-year history while inviting guests into Green River's distinct brand of timeless hospitality. A horseshoe-shaped cocktail bar, referencing the brand's iconography, offers a selection of Green River cocktails, neat pours, and education. Throughout the space, Green River relics showcase the brand's storied history which began in 1885. Original warehouse lighting, distiller's switchboards, and copper tanks from Owensboro are artfully integrated into Tasting Room's contemporary décor. Designed for Green River's casual brand of timeless fun, the space features a flexible stage for music and VIP experiences, TVs, comfortable seating, and "Shoot the Shoe," a game of skill using the Green River bottle as a goal. "For 140 years, Green River Distilling Co. has built a history of quality, approachability and resilience," said Mark Erwin, CEO of Lofted Spirits. "The Whiskey Row experience will raise the spirits of enthusiasts and bourbon-newcomers while becoming a welcoming spot for locals to unwind." No need to book in advance, guests can simply walk in and sign up for tastings. Offered every hour, tastings include Green River's Core Flight, Green River Candy Bar pairing, and custom flights. A retail section offers an array of Green River whiskies, including limited editions, with an engraving machine onsite allowing guests to personalize bottles. Adding a touch of mystique, the "Dept. of Spirit Preservation" is hidden in plain sight. With plush seating and a separate cocktail menu, the intimate speakeasy style lounge is tucked away from the traffic of Main Street. Within the Dept. of Spirit Preservation, guests can participate in the "Fill-Your-Spirits" personal decanter experience. A brand whose history dates to 1885, the white, ceramic jug references a release from the late 1890s and is offered only through the experience at Green River's Louisville Tasting Room. Enthusiasts will fill their own jug with straight-from-the-barrel Green River. The Fill Your Own Experience will constantly evolve, offering consumers rotating barrel strength recipes including Green River's core bourbon, wheated bourbon, and rye at various proof points and ages. Unfiltered and barrel strength, the contents will range in proof from 115 - 130. A limited number of "Fill-Your-Spirits" experiences will be offered daily for $79.99. "This new space captures both the grit of our Owensboro origins and the spirit of play, surprise and community that defines us now," said Dan Callaway, Lofted Spirits Master Blender. The new Green River tasting room is located steps away from Bardstown Bourbon Company's Louisville Experience, which has drawn more than 150,000 visitors since opening in Fall 2023. Green River's expansion onto Whiskey Row continues the company's mission to bring new consumers to American whiskey through authenticity, and approachable hospitality. The space was designed by Joseph & Joseph Architects, who were honored by The Kentucky Society of The American Institute of Architects with the 2024 People's Choice Award for the Bardstown Bourbon Company Louisville Experience. The space was constructed by Buzick Construction. Reed Weinberg and Jenny Johnston of PRG Commercial Property Advisors served as real estate brokers. ABOUT GREEN RIVER Green River Distilling Co. is a celebration of classic Kentucky – honoring the past while staying firmly planted in the present. The 10th oldest licensed distillery in Kentucky (DSP-KY-10), Green River is known as "the Whiskey Without Regrets," and enjoys a rich history dating back to 1885. Reintroduced in 2022, Green River Distilling Co. proudly calls Owensboro, Kentucky home and serves as the westernmost outpost of the Kentucky Bourbon TrailTM. Authentic and approachable, Green River offers a growing portfolio of whiskeys crafted from historic mashbills. Blended to create a smooth and welcoming taste profile, Green River Distilling Co. is a true testament to simplicity and quality going hand-in-hand. Green River is part of Lofted Spirits, one of the largest American Whiskey distillers in the U.S. For more information visit High resolution photography and assets can be found here View source version on Contacts Holly Weylerhweyler@ 502.388.5811 Error while retrieving data Sign in to access your portfolio Error while retrieving data Error while retrieving data Error while retrieving data Error while retrieving data
Business Wire
20 hours ago
- Business
- Business Wire
Green River Whiskey Opens Its Doors on Louisville's Whiskey Row
LOUISVILLE, Ky.--(BUSINESS WIRE)--Green River Distilling Co., the 10th oldest licensed distillery in Kentucky (DSP-KY-10) and part of Lofted Spirits, has officially opened the doors to its new tasting room in Louisville, bringing the storied 'Whiskey Without Regrets' to Main Street's iconic Whiskey Row. Located at 714 W. Main Street, the 4,400 square foot space embodies the spirit—both literal and symbolic—of the Owensboro-born brand's 140-year history while inviting guests into Green River's distinct brand of timeless hospitality. 'This new space captures both the grit of our Owensboro origins and the spirit of play, surprise and community that defines us now,' said Dan Callaway, Lofted Spirits Master Blender. Share A horseshoe-shaped cocktail bar, referencing the brand's iconography, offers a selection of Green River cocktails, neat pours, and education. Throughout the space, Green River relics showcase the brand's storied history which began in 1885. Original warehouse lighting, distiller's switchboards, and copper tanks from Owensboro are artfully integrated into Tasting Room's contemporary décor. Designed for Green River's casual brand of timeless fun, the space features a flexible stage for music and VIP experiences, TVs, comfortable seating, and 'Shoot the Shoe,' a game of skill using the Green River bottle as a goal. 'For 140 years, Green River Distilling Co. has built a history of quality, approachability and resilience,' said Mark Erwin, CEO of Lofted Spirits. 'The Whiskey Row experience will raise the spirits of enthusiasts and bourbon-newcomers while becoming a welcoming spot for locals to unwind.' No need to book in advance, guests can simply walk in and sign up for tastings. Offered every hour, tastings include Green River's Core Flight, Green River Candy Bar pairing, and custom flights. A retail section offers an array of Green River whiskies, including limited editions, with an engraving machine onsite allowing guests to personalize bottles. Adding a touch of mystique, the 'Dept. of Spirit Preservation' is hidden in plain sight. With plush seating and a separate cocktail menu, the intimate speakeasy style lounge is tucked away from the traffic of Main Street. Within the Dept. of Spirit Preservation, guests can participate in the 'Fill-Your-Spirits' personal decanter experience. A brand whose history dates to 1885, the white, ceramic jug references a release from the late 1890s and is offered only through the experience at Green River's Louisville Tasting Room. Enthusiasts will fill their own jug with straight-from-the-barrel Green River. The Fill Your Own Experience will constantly evolve, offering consumers rotating barrel strength recipes including Green River's core bourbon, wheated bourbon, and rye at various proof points and ages. Unfiltered and barrel strength, the contents will range in proof from 115 - 130. A limited number of 'Fill-Your-Spirits' experiences will be offered daily for $79.99. 'This new space captures both the grit of our Owensboro origins and the spirit of play, surprise and community that defines us now,' said Dan Callaway, Lofted Spirits Master Blender. The new Green River tasting room is located steps away from Bardstown Bourbon Company's Louisville Experience, which has drawn more than 150,000 visitors since opening in Fall 2023. Green River's expansion onto Whiskey Row continues the company's mission to bring new consumers to American whiskey through authenticity, and approachable hospitality. The space was designed by Joseph & Joseph Architects, who were honored by The Kentucky Society of The American Institute of Architects with the 2024 People's Choice Award for the Bardstown Bourbon Company Louisville Experience. The space was constructed by Buzick Construction. Reed Weinberg and Jenny Johnston of PRG Commercial Property Advisors served as real estate brokers. Green River Distilling Co. is a celebration of classic Kentucky – honoring the past while staying firmly planted in the present. The 10th oldest licensed distillery in Kentucky (DSP-KY-10), Green River is known as "the Whiskey Without Regrets," and enjoys a rich history dating back to 1885. Reintroduced in 2022, Green River Distilling Co. proudly calls Owensboro, Kentucky home and serves as the westernmost outpost of the Kentucky Bourbon Trail TM. Authentic and approachable, Green River offers a growing portfolio of whiskeys crafted from historic mashbills. Blended to create a smooth and welcoming taste profile, Green River Distilling Co. is a true testament to simplicity and quality going hand-in-hand. Green River is part of Lofted Spirits, one of the largest American Whiskey distillers in the U.S. For more information visit
Yahoo
20-03-2025
- Business
- Yahoo
InvestBev Credit Partners with Lofted Custom Spirits to Offer $50 Million in Barrel Inventory Lending
Partnership Offers Innovative Financing Solutions for Lofted Spirits Clients, Helping to Navigate Market Fluctuations and Optimize Capital Through Aging Barrel Inventory CHICAGO, March 20, 2025 /PRNewswire/ -- InvestBev Credit, a leading financial solutions provider in the alcohol beverage industry, today announces a new strategic financing partnership with Lofted Custom Spirits, the contract sales arm that sells both Bardstown Bourbon and Green River whiskey as part of Lofted Spirits. As part of this initiative, InvestBev Credit has reserved up to $50 million in available financing, enabling Lofted Spirits clients to unlock the value of their aging barrel inventory as assets and better navigate market fluctuations, tariffs, and longer aging cycles. This partnership underscores InvestBev Credit's commitment to supporting independent brands in the American spirits industry by providing access to capital previously unavailable through traditional lending institutions. By leveraging aging barrel inventory as collateral, Lofted Custom Spirits clients can free up liquidity without compromising their long-term growth strategies. "Partnering with Lofted Spirits and their customer-centered team helps InvestBev accomplish its core mission to support independent brands in America," said Brian Rosen, General Partner at InvestBev. "Aging inventory represents a significant asset for brands, and this partnership ensures that Lofted's clients have the financial flexibility needed to navigate the ever-evolving spirits landscape. We remain committed to putting at least $50m in credit towards supporting Lofted Spirits customers." Through this financing arrangement, InvestBev Credit aims to alleviate the financial burden on Lofted Spirit's partners, allowing them to invest in product innovation, marketing, and distribution while maintaining a strong inventory that positions them for the future. "We know there are a lot of great brands out there looking for financing and InvestBev has already provided several of our custom distillation brands with a great financing alternative," said Pete Marino, President of Lofted Spirits. "At Lofted Spirits, we always try to go the extra mile for our customers and this alliance with InvestBev on their financing offering, is another example of that commitment." Offering the nimblest and most technically advanced end-to-end solution for distilling, bottling and aging, producing more than 60 bespoke recipes and customizing more than 500 points of production, Lofted Spirits owns and produces Bardstown Bourbon Co. and Green River Distilling Co., while crafting whiskies to spec for clients ranging from startups to globally known brands under the Lofted Custom Spirits banner, producing some of the world's most desired and awarded whiskies. For more information on InvestBev Credit's lending solutions for Lofted Custom Spirits clients, please visit Lofted Spirits Media Contact:Holly Weylerhweyler@ About InvestBev Credit InvestBev Credit is the leading financial services provider specializing in lending solutions for the alcohol beverage industry. InvestBev operates four active equity funds totaling $300M in AUM and a credit facility totaling $100M. With a focus on innovative financing structures, InvestBev Credit helps brands, distilleries, and industry stakeholders access capital to fuel growth and stability. About Lofted Spirits From bespoke bourbon production to boundary-pushing brands, Lofted Spirits is where tradition meets transformation. Expanding on the work started by Peter Loftin in 2016, and today the number one producer of Kentucky contract whiskey, Lofted Spirits pioneered a world-class, industry-shaking approach to custom contract distillation while developing some of the fastest growing brands in American Whiskey, Bardstown Bourbon and Green River. A unified entity, Lofted Spirits is built to lead the global whiskey industry, delivering exceptional experiences through innovation, trust and transformative industry impact while crafting some of the world's most desired and awarded whiskies. Lofted Spirits joined the Pritzker Private Capital family of companies in 2022. Learn more at About InvestBev Founded in 2015 by Brian Rosen, InvestBev Group is a premier private equity firm in the adult beverage industry, known for its short return windows and non-correlated investment strategy. Helmed by Rosen, who is a third-generation industry veteran, InvestBev Group has raised nearly $200 million across four funds, a $100 million credit platform, and a low-cost insurance provider to distilleries. InvestBev is dedicated to supporting emerging brands and segments within the alcohol sector. Learn more: Website | LinkedIn Press Contact: Shannon Duer845-548-1211 View original content to download multimedia: SOURCE InvestBev Sign in to access your portfolio
