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Kia Electric Truck: What We Know So Far About the New Pickup EV

Kia Electric Truck: What We Know So Far About the New Pickup EV

CNET19-05-2025
While last year's plucky Tasman truck from Kia had a polarizing design, it was still considered a success. Now, Kia is celebrating by releasing a second pickup truck: an electric vehicle that, unlike the Tasman, will be coming to North America.
"Kia plans to introduce an EV pickup truck based on a new EV platform designed for both urban and outdoor use," the company said in April. "The vehicle will feature best-in-class interior and cargo space, a robust towing system, off-road capabilities and advanced infotainment and safety features."
Details right now are fairly slim but some conclusions can be drawn from Kia's statements: The inclusion of off-road capabilities will set the upcoming EV apart from the Hyundai Santa Fe, which is currently the only pickup truck Kia or its sister company sells in the US right now.
It'll be on a new EV platform so it'll also be set apart from the company's existing EV offerings, like the Kia EV6. The infotainment will likely be similar to current model Kia EVs and vehicles, like the dual-display technology in the more recent Kia Sportage SUVs.
Kia last week also showcased its more affordable EV sedan, with CNET on hand to see the 2026 Kia EV4.
Kia electric pickup truck: Will this EV succeed in the US?
Per the statement, Kia is expecting to sell roughly 90,000 of these new EV pickups per year, a lofty goal in a market where the Ford F-150 Lightning is barely hitting 30,000 units sold. By most accounts, it's an ambitious sales goal to hit for a vehicle that'll represent Kia's first attempt at appeasing the US truck buyer market. However, there is still room for optimism.
"The models built on the eGMP line sold over 100K units in 2024," said Liz Najman, director of market insights at Recurrent, a company that offers independent insights on EV performance. "Moreover, like the EV6, Kia pickups will likely be made in the US, helping avoid costly tariffs that will drive up prices for consumers. It is likely that price will be a major factor for consumers in the coming years."
Najman also said that trucks were the two top-selling vehicles in 2024, so it's possible that Kia can reach its sales goals, provided that the automaker can hit that sweet spot of competitive pricing and capability.
"Electric vehicles are seeing strong sales numbers when they deliver on what customers want," Najman said, highlighting that in electric car sales, the Ford Mustang Mach-E and the Jeep Wrangler PHEV each sold more than 50,000 units in 2024 and the Model 3 and the Model Y sold more than 150,000 and 370,000 units, respectively.
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Perry greeted me at the entrance of the room and explained the technology behind Elemind and to showed me how to properly put on the headband and turn it on. She also showed me how the app works and the data I can access when wearing the headband. Then she left me to nap. I'll briefly describe what happened next because -- spoiler -- I fell asleep. I remember lying down and hearing a low buzz that resembled bone conduction. I could hear the buzzing, but I could also feel it. At first, the rhythm was fast-paced, but as I started to drift off I felt it getting slower. The next thing I knew, I was waking up to the sound of the room door opening. It was Perry with a big smile because she knew the headband had worked based on my half-opened eyes and the bewildered look on my face. The nap was pretty short. We set the headband to 25 minutes. This wasn't my typical nap. 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(I was aware of my surroundings but in a light sleep, kind of like how you feel when you're about to wake up in the morning.) Elemind The image above, which Elemind refers to as a plot, is a polar histogram that shows the performance of the headband while tracking my alpha waves. On the left side, the plot shows the target onset phase and the distribution of all the stimuli (gray bars). The right side is a similar plot but for the target stimulus offset phase. More simply put, "the onset [is] the phase of the brainwave when each sound pulse starts and offset is the phase of the brainwave when each sound pulse ends," said Ryan Neely, VP of science and research at Elemind. All of this means that the headband was working as intended (more pulses at the beginning when my brainwave activity was high, then, less frequently when my target brainwave activity was reached (224 degrees). The data confirms what I felt during my nap -- that I had a light sleep nap. I certainly felt like I was resting and also felt I fell asleep pretty fast (what I felt was only about a few minutes). I'd say it was a pretty good power nap, especially since it was only 25 minutes long at 2 p.m. I'm curious to see if it'll induce me into a more deep sleep during the night when I'm in the comfort of my home. How does the Elemind work? The headband is designed to help users fall asleep by targeting their alpha wave activity with sound pulses. This is a core feature of the patented algorithm that was developed at MIT and built into each band. Perry explained that the headband uses noninvasive neuromodulation technology to track your EEG brain activity and deliver acoustic stimulation synced to your brain's natural rhythms, in actual time. Every night you wear the headband, it learns more and evolves with you through its AI capabilities, becoming more effective with time. The AI behind the headband, which Elemind refers to as Sleep Tailor, learns your unique brain activity and sleep patterns to improve your rest. It gathers your sleep data and analyzes it to generate stimulation patterns to offset your brain activity. The headband can be worn all night and is comfortable enough to wear in all sleeping positions. Users can use Elemind in any way that suits their needs. For example, you can wear the headband just to fall asleep and take it off during the night, or you can choose to put the headband on only if you wake up and need help falling back to sleep. You can also use Elemind to nap during the day. To experience all of the Elemind's features, it's recommended that you wear it all night. You'll be able to use it to help you fall asleep, with real-time sleep staging, which will result in a comprehensive sleep report post-session, and to fall back asleep faster if you wake up up earlier than intended. Soon, the Elemind will also have a deep sleep stimulation feature, which will amplify delta waves during slow-wave sleep. Is the Elemind comfortable? I found the Elemind headband to be comfortable. It's made of soft material and it's adjustable in the back so you can make it tighter or looser as you prefer it. It should be tight enough that it doesn't fall off, but not tight enough that it's uncomfortable to sleep with. I mostly napped on my back, so I didn't have any issues with it sliding off. I did briefly lay on my side and couldn't feel it shifting or bunching up. For accurate readings, you only need to ensure that the sensors are in contact with your forehead. If you have long hair, Perry recommends wrapping it around your neck and under the hair, then gently sliding it up to your forehead and behind your ears. Lai Umali/CNET Is the Elemind worth it? Whether the Elemind headband would be worth the $349 to you will depend on a few factors. You might like Elemind if: You travel often and struggle with jetlag. You find it difficult to fall sleep. You wake up frequently during the night and struggle to fall back asleep. Elemind might not be for you if: You find a subtle buzz on your forehead too distracting. You don't have issues falling asleep or staying asleep. Where can I buy the Elemind headband? You can order the Elemind on its website. The product is past the preorder stage and is now available for purchase. In addition to the $349 price for the device, there's an optional membership to access sleep tracking, scores and metrics. Without the membership, you can still access the headband's core features of falling asleep and falling back to sleep faster. You do get the first month free with the purchase of the headband. You can choose to pay the membership annually, which will run you about $7 a month, or to pay it in monthly installments of $13.

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