Best in Atlanta Real Estate: 999 Peachtree
The window-covered façade of 28-story 999 Peachtree remains largely unchanged after renovations by Piedmont Office Realty Trust. Inside, however, the lower two floors have been entirely reimagined.
Improvements aim to meet all the needs of the modern office user and include a new lobby, fitness center, outdoor seating area, tenant lounge and outdoor conference space.
Piedmont generally targets tenants for this property that value a high-quality, energized environment. An architecture firm, insurance company and real estate agency are just the start of the list of tenants, as demand from tech companies rises.
The remodel also seeks to capture the attention of Buckhead tenants moving into Midtown that are looking for an upscale, boutique experience for employees and guests.
'What we were envisioning at 999 Peachtree is the GM building of Atlanta,' said Piedmont CEO Brent Smith. 'It really is the preeminent office building in an iconic location in New York, and we feel 999 Peachtree can embody that same thing here.'
Project name: 999 Peachtree
Address: 999 Peachtree Street NE, Atlanta
Project size: 622,000 square feet
Investment size: More than $20 million
Started construction: Spring 2023
Opened: Fall 2024
The renovations of 999 Peachtree aren't benefitting solely its tenants but also the surrounding community. The Michelin star restaurant, Lazy Betty, has relocated to the base of the building. This summer, Spiller Park Coffee will also open in the building.
'Core to Piedmont strategy is taking what I would call unloved buildings that haven't been renovated or reimagined and really thinking about how they can be experienced by our clients and the community around them. And that's exactly what we set out to do at 999 Peachtree,' said Smith.
The revamp aims to create an arrival experience imbued with a sense of hospitality and service that rivals the best hotels. To achieve this, Piedmont envisioned bringing the Atlantan aesthetic of being a city in a forest to 999 Peachtree.
One means of bringing the outside in is through the two-story glass curtain wall in the façade, which saturates the lobby with light. Five realistic-looking fake trees further serve to envelop the lobby, while a large art piece by Atlanta-based Todd Murphy shows off a forest scene.
'As you look out onto that Peachtree landscape, and you see the trees on the outside of the building mimicking the trees on the inside of the building, it creates an immersive experience,' said Smith.
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