WATCH LIVE: Will Cain and Tim Brando discuss the start of March Madness
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Yahoo
a day ago
- Yahoo
VideoAmp Launches THE REPLAY Revealing New Insights Into Live Sports Audiences
NEW YORK, June 13, 2025--(BUSINESS WIRE)--Today, VideoAmp is debuting a new monthly insights report called THE REPLAY – an interactive analysis of television viewership across major sports tentpole events. Each edition of THE REPLAY will explore the nuances of viewing behavior, regional loyalty, and audience segmentation that shape how America tunes in at home and in public venues leveraging VideoAmp's out-of-home measurement tools. VideoAmp's out-of-home measurement examines whether fans gathered in public venues or stayed home for the big game. Powered by VideoAmp's VALID™ big data and tech engine, THE REPLAY delivers advanced audience ratings and household-level insights in a highly visual and interactive public-facing tool. "For media companies and advertisers alike, THE REPLAY will become a must-use tool for decision-making," said Peter Liguori, Executive Chairman of VideoAmp. "This isn't simply a monthly data dump. Our experts and analysts will be providing an unprecedented and thoughtful look at sports media consumption, and the unique moments when brands can reach passionate, highly engaged viewers that only VideoAmp's advanced audience capabilities make possible." The first edition of THE REPLAY looks back on this year's March Madness, examining how fans watched and where their loyalties shifted. From out-of-home spikes to changing regional dynamics, behavior evolved each round. For example, this month's edition found that during the later rounds of the tournament, the audience included a higher share of top investor households (having at least $100K in invested assets) and those with high discretionary income (HHs $200K). The March 30th Michigan v Auburn game and all the Final Four games including the Championship saw over 1m+ $200k households tune in. The next edition, coming in early July, will highlight the NBA Finals with future months set to explore The Stanley Cup Finals, the NFL season opener and the US Open. In 2024, 75 of the top 100 programs in terms of live audience were sports programming. Streamers know this, and are increasingly investing more in the space. Emarketer recently published a report that projected that over 105 million U.S. viewers watched live sports digitally in 2024, an increase from 95.5 million during the previous year. That same report expects digital viewing of live sports will reach 127.4 million viewers in the U.S., a 21% increase from 2024. About VideoAmp VideoAmp is a media measurement company transforming advertising. By leveraging the power of currency-grade big data, VideoAmp's solutions provide clients with access to advanced audiences and the ability to precisely plan, optimize and measure media investments across platforms to achieve better outcomes. With these solutions, media sellers can increase the value of their inventory, while advertisers can benefit from increased return on investment. VideoAmp has seen incredible adoption for its measurement and currency solutions with 880% YoY growth, 98% coverage of the TV publisher ecosystem, 11 agency groups and more than 1,000+ advertisers. VideoAmp is headquartered in Los Angeles and New York with offices across the United States. To learn more, visit View source version on Contacts Media Contact:Cassady NordeenCassady@ Sign in to access your portfolio
Business Wire
2 days ago
- Business Wire
VideoAmp Launches THE REPLAY Revealing New Insights Into Live Sports Audiences
NEW YORK--(BUSINESS WIRE)--Today, VideoAmp is debuting a new monthly insights report called THE REPLAY – an interactive analysis of television viewership across major sports tentpole events. Each edition of THE REPLAY will explore the nuances of viewing behavior, regional loyalty, and audience segmentation that shape how America tunes in at home and in public venues leveraging VideoAmp's out-of-home measurement tools. VideoAmp's out-of-home measurement examines whether fans gathered in public venues or stayed home for the big game. Powered by VideoAmp's VALID ™ big data and tech engine, THE REPLAY delivers advanced audience ratings and household-level insights in a highly visual and interactive public-facing tool. 'For media companies and advertisers alike, THE REPLAY will become a must-use tool for decision-making,' said Peter Liguori, Executive Chairman of VideoAmp. 'This isn't simply a monthly data dump. Our experts and analysts will be providing an unprecedented and thoughtful look at sports media consumption, and the unique moments when brands can reach passionate, highly engaged viewers that only VideoAmp's advanced audience capabilities make possible.' The first edition of THE REPLAY looks back on this year's March Madness, examining how fans watched and where their loyalties shifted. From out-of-home spikes to changing regional dynamics, behavior evolved each round. For example, this month's edition found that during the later rounds of the tournament, the audience included a higher share of top investor households (having at least $100K in invested assets) and those with high discretionary income (HHs $200K). The March 30th Michigan v Auburn game and all the Final Four games including the Championship saw over 1m+ $200k households tune in. The next edition, coming in early July, will highlight the NBA Finals with future months set to explore The Stanley Cup Finals, the NFL season opener and the US Open. In 2024, 75 of the top 100 programs in terms of live audience were sports programming. Streamers know this, and are increasingly investing more in the space. Emarketer recently published a report that projected that over 105 million U.S. viewers watched live sports digitally in 2024, an increase from 95.5 million during the previous year. That same report expects digital viewing of live sports will reach 127.4 million viewers in the U.S., a 21% increase from 2024. About VideoAmp VideoAmp is a media measurement company transforming advertising. By leveraging the power of currency-grade big data, VideoAmp's solutions provide clients with access to advanced audiences and the ability to precisely plan, optimize and measure media investments across platforms to achieve better outcomes. With these solutions, media sellers can increase the value of their inventory, while advertisers can benefit from increased return on investment. VideoAmp has seen incredible adoption for its measurement and currency solutions with 880% YoY growth, 98% coverage of the TV publisher ecosystem, 11 agency groups and more than 1,000+ advertisers. VideoAmp is headquartered in Los Angeles and New York with offices across the United States. To learn more, visit
Business Wire
2 days ago
- Business Wire
BetterHelp Joins Forces with Three WNBA Powerhouse Teams as Official Mental Health Partner
MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)-- BetterHelp, the world's largest online therapy platform, today announced multi-year partnerships with the WNBA's 2024 Champion New York Liberty, Las Vegas Aces and Dallas Wings. Tipped off during Mental Health Awareness Month in May, the partnerships align BetterHelp with all three teams on mental health initiatives, and aim to drive critical conversations around the importance of mental wellness, especially among athletes. "The extraordinary rise of women's basketball is more than a sports story. This is a cultural movement reaching millions of passionate fans," said Sara Brooks, Chief Growth Officer at BetterHelp. "But with that spotlight comes pressure, and for elite athletes, peak performance isn't just physical – it's mental. Getting your head in the game means having the support to stay strong, focused, and resilient. BetterHelp's mission to champion mental well-being aligns perfectly with these teams' commitment to supporting their players on and off the court. Whether you're a professional athlete or someone navigating everyday challenges, we're here to remind you: everyone is better with help." The multi-year partnerships will come to life across various channels, including: Connecting teams with licensed therapists through BetterHelp's online platform In-arena experiences designed to promote mental health awareness Digital content series with athletes and coaches featuring raw mental health stories from the locker room to fuel honest and impactful dialogue In-person community events to engage both fans and the local communities to raise awareness around mental health in women's sports Educational tools and resources to empower the next generation of women athletes with mental health skills BetterHelp's official partnerships with the WNBA's New York Liberty, Las Vegas Aces, and Dallas Wings double down on BetterHelp's commitment to breaking down the barriers to mental health care for athletes. During March Madness, BetterHelp solidified its commitment to drive change among this community through its Stop the Madness campaign, which addressed online hate and provided free mental health resources for student-athletes, amplifying wellness conversations and connecting more people with professional support. This announcement represents another powerful step for BetterHelp over the past month to eradicate barriers to mental wellness across the globe: Released its first-ever State of Stigma survey, gathering insights from over 16,000 people across 23 countries to better understand the fears, beliefs, and cultural narratives that continue to hold people back from seeking help. The findings aim to break down barriers to care and ensure people worldwide receive the support they deserve. Expanded its commitment to increasing therapy access through impactful non-profit key partnerships with Six Shout UK, and Be Strong. These collaborations deliver free therapy to underserved communities, frontline mental health workers, and Gen Z students navigating today's challenges. In May, BetterHelp collectively donated over 2,700 months of free therapy. Tapped into the power of storytelling to normalize therapy and reduce stigma. Efforts included an integrated partnership with Peacock's Emerging Artist Series, 'People Like Me,' and the launch of BetterHelp's own podcast, Mind if We Talk?, which debuted with a candid conversation on overcoming imposter syndrome. For more information on these partnerships or to learn more about how to access professional, affordable, and tailored therapy, visit About BetterHelp: BetterHelp was founded in 2013 to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Today, it's the world's largest online therapy service – providing professional, affordable, and tailored therapy in a convenient online format. BetterHelp's network of 30,000 licensed therapists has helped millions of people worldwide take ownership of their mental health and work towards their personal goals. As the unmet need for mental health services persists, BetterHelp is committed to expanding access to therapy globally.
