VideoAmp Launches THE REPLAY Revealing New Insights Into Live Sports Audiences

NEW YORK--(BUSINESS WIRE)--Today, VideoAmp is debuting a new monthly insights report called THE REPLAY – an interactive analysis of television viewership across major sports tentpole events.
Each edition of THE REPLAY will explore the nuances of viewing behavior, regional loyalty, and audience segmentation that shape how America tunes in at home and in public venues leveraging VideoAmp's out-of-home measurement tools. VideoAmp's out-of-home measurement examines whether fans gathered in public venues or stayed home for the big game.
Powered by VideoAmp's VALID ™ big data and tech engine, THE REPLAY delivers advanced audience ratings and household-level insights in a highly visual and interactive public-facing tool.
'For media companies and advertisers alike, THE REPLAY will become a must-use tool for decision-making,' said Peter Liguori, Executive Chairman of VideoAmp. 'This isn't simply a monthly data dump. Our experts and analysts will be providing an unprecedented and thoughtful look at sports media consumption, and the unique moments when brands can reach passionate, highly engaged viewers that only VideoAmp's advanced audience capabilities make possible.'
The first edition of THE REPLAY looks back on this year's March Madness, examining how fans watched and where their loyalties shifted. From out-of-home spikes to changing regional dynamics, behavior evolved each round.
For example, this month's edition found that during the later rounds of the tournament, the audience included a higher share of top investor households (having at least $100K in invested assets) and those with high discretionary income (HHs $200K). The March 30th Michigan v Auburn game and all the Final Four games including the Championship saw over 1m+ $200k households tune in.
The next edition, coming in early July, will highlight the NBA Finals with future months set to explore The Stanley Cup Finals, the NFL season opener and the US Open.
In 2024, 75 of the top 100 programs in terms of live audience were sports programming. Streamers know this, and are increasingly investing more in the space.
Emarketer recently published a report that projected that over 105 million U.S. viewers watched live sports digitally in 2024, an increase from 95.5 million during the previous year. That same report expects digital viewing of live sports will reach 127.4 million viewers in the U.S., a 21% increase from 2024.
About VideoAmp
VideoAmp is a media measurement company transforming advertising. By leveraging the power of currency-grade big data, VideoAmp's solutions provide clients with access to advanced audiences and the ability to precisely plan, optimize and measure media investments across platforms to achieve better outcomes. With these solutions, media sellers can increase the value of their inventory, while advertisers can benefit from increased return on investment. VideoAmp has seen incredible adoption for its measurement and currency solutions with 880% YoY growth, 98% coverage of the TV publisher ecosystem, 11 agency groups and more than 1,000+ advertisers. VideoAmp is headquartered in Los Angeles and New York with offices across the United States. To learn more, visit www.videoamp.com.

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Shai Gilgeous-Alexander shows why he's the MVP, saves Thunder in NBA Finals Game 4

USA Today

21 minutes ago

USA Today

Shai Gilgeous-Alexander shows why he's the MVP, saves Thunder in NBA Finals Game 4

Hear this story INDIANAPOLIS – Shai Gilgeous-Alexander looked exhausted. Indiana's T.J. McConnell drove baseline right past Gilgeous-Alexander for an easy layup in the first half. 'He really didn't have it going a lot of the night,' Oklahoma City coach Mark Daigneault said. 'He was laboring. We had a hard time shaking him free.' In the first half, he had 12 quiet points and didn't attempt a free throw. Even through three quarters, Gilgeous-Alexander had not had his typical impact on the game and a 3-1 series lead for the Pacers looked like a done deal. But the Oklahoma City Thunder star is the 2024-25 NBA MVP. And MVPs deliver. That's what he did in the fourth quarter as the Thunder defeated the Pacers 111-104 in Game 4 of the NBA Finals Friday, June 13, evening the series at 2-2. Gilgeous-Alexander delivered and rescued the Thunder's championship aspirations. He scored 15 of his 35 points in the fourth and those were 15 of Oklahoma City's last 16 points in the final 4:38. 'I didn't know that, but that's crazy. That's impressive,' Thunder center-forward Chet Holmgren said. 'We've seen it before from him. We know that that's the type of player he is. But it's still impressive. That's very impressive. I'm sure that's going to be a very small category of players that he's going to put himself in or has put himself in with a finish to the game like that.' Holmgren's hunch was correct. Gilgeous-Alexander's 15 points are the most by a player in the last five minutes of a Finals game since 1971. Here are those 15 points: His basket at 4:38 tied the score 97-97; his two free throws cut a four-point deficit to 101-99; a 3-pointer trimmed the Pacers' lead to 103-102; a 15-foot jump shot with 2:23 left gave the Thunder a 104-103 lead, their first since late in the second quarter; and he made six free throws in the final 44 seconds. 'I knew what it would have looked like if we lost tonight,' Gilgeous-Alexander said. 'I didn't want to go out not swinging. I didn't want to go out not doing everything I could do in my power, in my control to try to win the game. 'The guys deserve that much from me. The coaching staff deserves that much from me. I just tried to be aggressive, but also let the game come to me, not try to force anything too crazy. I guess it paid off.' Oddly, he didn't have an assist. But this has been a series of anomalies. Through three mediocre quarters for him, he didn't show frustration. 'Same demeanor as always,' Daigneault said. 'You really wouldn't know whether he's up three, down three, up 30, down 30, eating dinner on a Wednesday. He's pretty much the same guy. … He's got a great temperament. He's always been like that as long as he's been here." Said Thunder reserve guard Alex Caruso: 'No matter what's going on, you look at him and he's the same. Underneath that stoic personality or look on the court is a deep, deep-rooted competitiveness. That is sprinkled throughout the whole team.' Caruso had 20 points. Holmgren had 14 points and 15 rebounds. Jalen Williams had 27 points, 16 in the first half when Gilgeous-Alexander struggled against Indiana's aggressive defenders. Those four combined for 96 of the Thunder's points. They don't win if Gilgeous-Alexander doesn't find his offense. Gilgeous-Alexander said he tries to focus on the competition and not let circumstances or nerves get to him. In this Finals, he's averaging 32.8 points and shooting 48.4% from the field, 35.3% on 3-pointers and 91.7% on free throws, and he is the seventh player in NBA history to score 30 or more points in at least 14 playoff games in a single postseason. 'I just try to get lost in competing, lost in trying to figure out what I can do to help this basketball team win on any given possession,' he said. 'Yeah, that's what I try to get wrapped up in. That's what I try to completely focus on. Now, it's a little bit tough at times given the situation and what's at stake." Gilgeous-Alexander fought through the mental and physical fatigue and delivered a performance befitting of an MVP.