Gucci celebrating the house's monogram with Emily Ratajkowski: A GG obsession
Photographed by Daniel Arnold, the campaign unfolds a balance of presence and ease, movement and stillness. As the protagonists move effortlessly between the city's crowds and the carefree calm of the beach, their journey is threaded by one constant, the GG Monogram. Worn across a spectrum of pieces, from new handbags to archival-inspired travel silhouettes from the Gucci Savoy line tracing back to the House's beginnings in the world of luggage, the motif becomes a discreet companion, a signature presence woven into the everyday. Credits: Gucci Credits: Gucci
Central to this narrative is the recently debuted Gucci Giglio handbag. Unveiled during the Cruise 2026 fashion show in Florence, Gucci Giglio pays homage to the House's roots, celebrating the Giglio, the lily emblem synonymous with the city since medieval times. Debuting at the historic Gucci Archive, the piece reflects over a century of artisanal mastery, innovation, and expressive design, drawing on archival codes and heritage techniques while embracing modern craftsmanship. Credits: Gucci
The campaign also introduces a new chapter of the Ophidia collection. Drawing from handbag and accessory silhouettes of the late 1970s, the new Ophidia pieces feature soft GG Monogram coated canvas, green cotton lining, the Double G emblem in polished light gold metal, and the signature Web stripe that boldly defines each silhouette. A highlight of the campaign is the Mini GG handbag, a new design available for pre-order online and in store, which reimagines the House's signature duffle style in a compact form.
Rooted in the legacy of Guccio Gucci's original valigeria creations, the GG Monogram emerges once again as more than a design, it is a living code. A visual signature that adapts, evolves, and endures across time and collections. More than a campaign, this is a study of identity: a GG obsession.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Graziadaily
4 hours ago
- Graziadaily
Suddenly, This Nostalgic Skirt Is Everywhere – And Uniqlo's Version Is Selling Fast
As a fashion writer who spends most of her time hunting down trends, the most recent crops of trends – from gingham dresses to ballet flats – have me wondering if I should've held onto my school uniform, and at this point, my PE kit all along. On today's episode of fashion déjà vu, yet another item I used to stuff into my kit bag has now emerged from the shadows of the school sports hall to become a bona fide (and somehow chic) must-have. Thanks in large part to the aftermath of Challengers last year and the hundreds of Wimbledon looks, 'tenniscore' has now volleyed its way into fashion weeks worldwide. Crisp whites, pleated skirts, and polo tops have already been modernised, and now, it's the skort's turn to get the 2025 treatment. Far from the skorts you wore to PE class made from clingy sweat-wicking nylon (shudder), you'll now find the classic in a variety of fabrics: linen, cotton, even suede. Both celebrities and designers have signed off on the skort trend, with Gucci debuting the skort suit back in its spring/summer 2024 show at Milan Fashion Week. Alessandro Michele sent models down the runway wearing a grey two-piece, nude scoopneck bodysuit, and platform monogrammed mules – a look that caught the eye of our forever style-inspiration Bella Hadid, who wore it in May last year. If you want to dip your toe in the skort trend, the high street is packed with lots of affordable options too. My personal favourite is Uniqlo's Linen Blend Skort, which looks expensive and has that throw-on-and-go quality I look for in pretty much anything I buy. It's made in a linen-cotton blend, which is the best of both worlds as the linen will keep you cool on those hotter days, meanwhile the cotton keeps it soft and is more resistant to wrinkling. The skort also has an elasticated waistband and a patch pocket on the side. Uniqlo, Linen Blend Skort Price: £19.90 (was £24.90) For the minimalists wanting a skort that'll go with most of the clothes you already own, the off-white colour is perhaps the most versatile shade. With a handy front pocket and linen-cotton blend, finish the look with a shirt and suede sandals. To style Uniqlo's skort, first think about which colour goes with what you've got in your wardrobe already. For those rediscovering the skort, stick to the off-white and black iterations, and pair with a linen shirt, raffia bag (perhaps this Nobody's Child style I waxed lyrical about last week) and flat sandals for a look that wouldn't be out of place in the South of France. The chocolate brown is a good alternative for individuals trying to branch out from black, so style it with a white or beige tank top and Miu Miu-esque brown leather boat shoes. The pink and olive colours, meanwhile, are for the bold (or those who are still very much in their Barbie era) – offset the twee colours with a boxy blazer or vintage tee. Uniqlo, Linen Blend Skort Price: £19.90 (was £24.90) Uniqlo's brighter colour skorts, especially the pink, are not only great for summer, but also for adding a pop of colour into any outfit. Keep the rest of your look simple and pair the pink skort with a white tank and trainers. Instead of rummaging through old Leavers hoodies, the comeback of the skort could just be a good excuse to invest in a new one, albeit a more fashion-forward one. Cleverly sitting in the spot that's so often missed by fashion, the skort is both incredibly practical and nostalgic, meaning you won't have to constantly readjust in the same way you would a miniskirt. Yes, Paris Hilton might've said that 'skirts should be the size of a belt', but the skort quietly disagrees, offering the same look, without the risk. And let's face it, Hilton is far less likely to flash someone while sitting cross-legged on the train than we are. Abercrombie & Fitch, Scarlett Mid Rise Vegan Suede Mini Skort Abercrombie's take on a skort is one that's incredibly, well, 2025. Made from soft vegan suede and available in light brown, brown and a grape leaf olive, the skort features modest lining underneath, an elasticated waist and a side zipper. Moncler, Shell Cargo Mini Skort Moncler's skort is a utilitarian iteration, thanks to its statement D-ring embellishment, small pocket at the front and khaki belt. Style with a tank top and Adidas trainers for an easy everyday look. Gap, Beige Bubble Mini Skort A combination of two different trends – the skort and the bubble skirt, this skort is perfect for summer. Finished with a flattering bubble hem, inner shorts and belt loops, the skort can easily be dressed up with a bodysuit, oversized blazer and kitten heels. Reformation, Eva Linen Skirt Another great linen skort comes from Reformation, and its design screams picnics in the park and rooftop drinks. Designed with a fitted waist and a wrap front, which can be tied into a bow, Reformation's skort is made from 100% linen and comes in a versatile oatmeal. Free People, New Flow Skort Free People's New Flow Skort is a style for those who like to head to a Pilates class on a Saturday morning and then to brunch afterwards. Featuring a smooth fabric and built-in micro shorts, the skort can be worn for workouts, but also for everyday with a change of footwear. Zara, Z1975 Wrap Denim Skort Zara's skort offering is in a mid-blue denim wash that's perfect for pairing with a denim top and flat knee-high boots. With front pockets and rear patch pockets, the skirt has a concealed zip for easy on and off and an on-trend wrap front. Main image credit: Instagram/@lozzamann2 Gemma Lavers is a fashion commerce writer at Grazia, where she tracks down viral pieces and is as comfortable navigating the M&S new-in page as she is dissecting the latest celebrity look. When not writing, shopping or at Reformer Pilates (a cliché but she's hooked), Gemma will likely be planning her next holiday (and what she's going to wear). For a glimpse into said travels, outfit inspo and life as a journalist, follow her on Instagram or TikTok.
The Sun
3 days ago
- The Sun
Emily Ratajkowski wows in a woolly hat & hot pants as she hits snowy ski slopes
EMILY Ratajkowski looks like she's having bags of fun in a new photoshoot. The 34-year-old actress and model paired a woolly hat with hot pants as she stepped out on snowy ski slopes for Kurt Geiger. 6 6 Em was posing for the luxury fashion brand's upcoming winter campaign — but still sizzled by wearing a crop top under her puffer gilet. In another photo, she wore a huge faux-fur coat over summery clothes. It is Emily's fourth Kurt Geiger campaign. Emily looked sensational recently as she stripped off to a black swimsuit. The model showed off her incredible figure in the plunging one-piece while she was on holiday in the Adriatic near the Mediterranean Sea. Emily was seen posing for a string of stunning photos from her luxury villa, which included a private outdoor pool. She smouldered at the camera as she flashed toned legs while strutting around the apartment. Emily also cheekily put her bottom on display as she took a snap from behind. Her fans were left blushing as they took to the comment section with gushing messages. One wrote: "A very sexy lady you are Emily," while a second posted: "Always spectacular." Emily Ratajkowski rocks the tiniest thong bikini ever on beach in Brazil as model friend applies her sunscreen 6 6 6
Daily Mail
3 days ago
- Daily Mail
Ellie Goldstein 'to become first Strictly Come Dancing star with Down syndrome as she is latest star to sign to 2026 series'
Ellie Goldstein is reportedly set to become the first Strictly Come Dancing star with Down syndrome after signing up for the show. The model, 23, who has appeared on the cover of Vogue, is hoping to 'break down barriers' in the entertainment industry. When Ellie was born, doctors said that she would 'never walk or talk', and one nurse devastatingly suggested that her parents might want to 'leave her' at the hospital. But she has defied all expectations since her birth in December 2001, making history as the first model with Down's syndrome to feature in major international campaigns. And as Strictly Come Dancing is set to return to screens this Autumn, Ellie has been rumoured to be the latest celebrity who has signed on to the cast. A source told The Sun: 'Ellie is thrilled to be taking part in Strictly. She has broken down so many barriers in her career, from modelling for Gucci to being the first model with Down syndrome to appear on the cover of Vogue.' They added: 'Ellie can't wait to get started on the show and show people what she can do.' Daily Mail has contacted the BBC for comment. Gucci hired Ellie for its Unconventional Beauty adverts, landing her the cover of Italian Vogue in 2020. She has graced the covers of numerous magazines, including Elle and Glamour, featured in promotions for Gucci Beauty, Adidas, TK Maxx, Body Shop, Boots, Spotify, Victoria's Secret and Sports Direct, and even hung in the National Portrait Gallery in London on two occasions. Ellie has been flown to Sweden, Italy and Germany for photoshoots, and has just strutted her stuff on the catwalk at London Fashion Week. In 2023, she headed to Paris to receive a prestigious Business of Fashion award. As well as being 'treated like a princess' on photoshoots, Ellie has also been showered with designer gifts — clothes and bags from Gucci and Kurt Geiger — and helped create her own dress for Adidas, pale pink with 'Role Model' written on the back. When Mattel launched its first Barbie with Down's syndrome, the company hired Ellie to help promote the doll. 'I've done so much modelling and I love it,' she previously told Daily Mail. 'And I adored doing the Barbie job — it was great to finally see a doll that looked like me.' When Mattel launched its first Barbie with Down's syndrome, it was Ellie the company hired to help promote the doll Earlier this year, she starred in the Stand Up To Cancer 2025 celebrity special alongside Good Morning Britain host Kate Garraway, TV presenter Sarah Beeny, Loose Women's Gloria Hunniford and actress Meera Syal. Ellie began her modelling career in sixth form when a friend of her mum's had seen the manager of an 'inclusive' talent agency, Zebedee — which works with people with disabilities and visible differences — on daytime television. She suggested Ellie, whose favourite pastimes have always been singing and dancing, would be a perfect signing. Ellie's mum Yvonne contacted Zebedee which, after a trial photoshoot, added Ellie to its books in 2016. Eight months later, Ellie was featured in Superdrug's Christmas advert. 'I loved it!,' Ellie said. 'I got to dance and wear hair glitter.'
