Check out Bills QB Josh Allen in the newest Snickers commercials
This week, the candy bar brand Snickers released its newest ads in its long-running "you're not you when you're hungry" campaign.
And they feature a familiar face.
In the first commercial entitled "Bedtime", Allen, who was announced as a spokesman for the candy company in June, is seen while in full uniform and pads and sitting in a racecar bed, reading bedtime stories peppered with fantasy football references by a hungry father.
A second commercial for Snickers ice cream, called 'Construction,' features Allen as a construction worker chatting with another worker on the construction site who's distracted thinking about the Bills' next game.
An offering of a Snickers proves to be the remedy in both cases.
Fans can watch both commercials via social media, on YouTube, streaming and digital, social media, and on broadcast TV channels through the end of the upcoming NFL season.
In addition to the commercials, Allen is featured on limited-edition Snickers and Snickers ice cream packs. The Bills quarterback will also be sharing halftime hacks on the candy bar's website. Buffalo's star quarterback will share 'hunger-busting tips' starting on September 4. Snickers will be offering chances to win prizes along with the halftime hacks, including a trip to Super Bowl LX.
'I've always been a fan of Snickers, so putting my name – and my game – on these packs is a win,' said Allen this summer in a partnership promotional statement with Snickers. 'Whether you're taking the field or taking your fantasy line-up to victory, Snickers has your back when hunger strikes.'
The MVP is featured on the wrappers of limited-edition Snickers and Snickers ice cream bars, and will be sharing "halftime hacks" and 'hunger-busting tips' starting on September 4th on the brand's website. Snickers will offer chances to win prizes, including a trip to Super Bowl LX. Which Bills fans hope the QB will star in as well.
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