Meet the new meme stocks: Krispy Kreme, GoPro, and Kohl's shares soar as Reddit traders drive hype cycle
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Over the past several days, the share prices of three companies have surged 25% or more in a single trading session. Those companies are Krispy Kreme, GoPro, and Kohl's. Yet none of these firms have made any major announcements of late that support such lofty rises in their stock prices. So why are their share prices skyrocketing?
It looks like meme stock mania is back.
What is a meme stock?
The term 'meme stock' first gained popularity during the early pandemic years. During the 2020-2021 period, many people were confined indoors due to lockdowns or a general fear of going out, so they turned to the internet to pass the time, often taking on new digital hobbies or joining new communities.
For many, a new hobby emerged: online investing. As a result, many of these new investors turned to social media for advice on which stocks to buy.
Perhaps the most popular social media community for stock advice was the Reddit forum r/wallstreetbets, and it is in this community where many consider meme stock mania to have originated.
A meme stock is generally defined as a stock that is promoted by members of an online community, such as the one found in the r/wallstreetbets subreddit.
Proponents of a meme stock buy shares of a stock at a low price—often in struggling companies with some brand name awareness—and then promote it, attempting to build hype and a positive narrative about the stock, as noted by Investopedia.
The goal is to get in on the meme stock while the price is low, see the value surge as more people who are afraid of missing out on a 10x or 100x bagger buy into the stock, and then often to get out of the stock before the hype collapses and the shares crash again.
As Reuters points out, meme stocks are often heavily shorted. The rise in share prices for these stocks force investors who had bet against the stock to sell their shares to limit their losses.
In the early pandemic years, two of the most popular meme stocks were the struggling video game retailer GameStop Corp. (NYSE: GME) and movie theater chain AMC Entertainment Holdings, Inc. (NYSE: AMC).
But now, as of this week, there's a new trio of meme stocks sending a frenzy through online trading communities.
Krispy Kreme
Probably the most well-known meme stock among the new trio is Krispy Kreme (Nasdaq: DNUT), the donut company that loves giving away tasty treats. Over the past day or so, people have been talking up DNUT stock on social media, and as a result, Krispy Kreme shares have surged.
Yesterday, Krispy Kreme's stock price jumped a staggering 26% in a single trading session. DNUT stock went up 87 cents per share to close at $4.13.
And today the stock is surging again in premarket trading, as of the time of this writing. DNUT shares are currently up another 25%.
GoPro
Another moderately well-known brand name is also the newest meme stock. GoPro, Inc. (Nasdaq: GPRO), maker of the tiny portable cameras that are popular with extreme sports enthusiasts, saw its shares blast off yesterday.
In Tuesday's trading session, GPRO shares leaped an asounting 41%. The company's stock price went up 39 cents per share to $1.37 by market close.
And today, GPRO stock is trending even higher. As of the time of this writing, in premarket trading, GoPro shares are up another 56% to $2.14 per share.
Kohl's
The third meme stock in this latest trinity is Kohl's Corporation (NYSE: KSS). The clothing retailer's shares jumped a massive 37% yesterday in a single trading session. During the period, KSS shares climbed $3.92 to $14.34. The volatility led to trading being temporarily halted, as CNBC reported.
But as of premarket trading this morning, KSS shares aren't having continued gains. The stock is currently trading flat in premarket, according to data from Yahoo Finance.
Fast Company reached out to Krispy Kreme, GoPro, and Kohl's for comment.
A cautionary tale
It's hard not to see single-day gains of 25% to 50% in a stock and not feel the urge to buy in. However, most financial advisors would advise against buying into a meme stock as they are considered a relatively high-risk investment.
That's because meme stocks see their prices surge due to the hype online communities build up around that stock, not due to any firm fundamentals of the company itself. This online hype often leads many to buy into the stock, causing its price to surge.
But if the fundamentals of a company do not support the stock's price, the stock will most likely crash, and investors who got in at the wrong time could see their entire investment washed away.
Take one of the most popular meme stocks in history, for example. People went crazy for AMC Entertainment Holdings, Inc. (NYSE: AMC) in December 2020. That month, the stock was trading for around a low of $20, according to Yahoo Finance data. But then meme mania bit, and by June 2021, AMC shares were over $566 each.
Yet by the next month, AMC shares had declined to $370 apiece, and by December 2021, they were in the low $40s. As of yesterday's close, AMC shares are worth $3.50 each.
The lesson here is that meme stocks can surge in price rapidly, but they can fall just as rapidly, too.
The super-early-rate deadline for Fast Company's Most Innovative Companies Awards is this Friday, July 25, at 11:59 p.m. PT. Apply today.
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Earnings per share of $1.92 were ahead of estimates for earnings of $1.90 per share, while revenue of $6.43 billion exceeded estimates of $6.35 billion, per S&P Global Market Intelligence. "Our second quarter results are a strong demonstration of our progress on all fronts," WM CEO Jim Fish said in a release. "Our Collection and Disposal business produced robust organic revenue growth and margin expansion, achieving the Company's best-ever operating expense margin." Waste Management stock rose 0.7% following the results. Tilray stock sinks after earnings Tilray stock (TLRY) reversed gains, sinking over 6% after hours after the Canadian cannabis company posted mixed quarterly results. Net revenue was $224.5 million in the fourth quarter compared to $229.9 million in the same period a year ago and $233 million estimated, per S&P Global Market Intelligence. Tilray posted adjusted earnings of $0.02 per share, compared to expectations for flat profitability. For its fiscal year ended May 31, 2026, Tilray expects to achieve adjusted EBITDA of $62 million to $72 million Listen to the earnings call live here. Tilray stock (TLRY) reversed gains, sinking over 6% after hours after the Canadian cannabis company posted mixed quarterly results. Net revenue was $224.5 million in the fourth quarter compared to $229.9 million in the same period a year ago and $233 million estimated, per S&P Global Market Intelligence. Tilray posted adjusted earnings of $0.02 per share, compared to expectations for flat profitability. For its fiscal year ended May 31, 2026, Tilray expects to achieve adjusted EBITDA of $62 million to $72 million Listen to the earnings call live here. An earnings scorecard Yahoo Finance's Josh Schafer reports: Read more here. Yahoo Finance's Josh Schafer reports: Read more here. S&P 500 hits record highs amid parade of earnings with more Big Tech results on deck The S&P 500 (^GSPC) cleared its fifth straight record high on Friday after a busy week of earnings, headlined by reports from Google (GOOG) and (TSLA). With 34% of S&P 500 companies having reported results, 80% have reported a positive earnings per share surprise, and 80% reported a positive revenue surprise. Earnings season isn't slowing down just yet, however, with more major companies reporting next week. Notable companies reporting include Big Tech giants such as Microsoft (MSFT) and Apple (AAPL) and consumer-facing names like Procter & Gamble (PG) and Mastercard (MA) that can provide an updated view on consumer health. Here's a look at the earnings calendar for the next five business days: Monday: Tilray (TLRY), Waste Management (WM), Whirlpool (WHR) Tuesday: Boeing (BA), Booking Holdings (BKNG), Caesars (CZR), Cheesecake Factory (CAKE), Merck (MRK), PayPal (PYPL), Procter & Gamble (PG), Spotify (SPOT), Starbucks (SBUX), SoFi (SOFI), UnitedHealth Group (UNH), UPS (UPS), Visa (V) Wednesday: Meta (META), Microsoft (MSFT), Arm (ARM), Altria (MO), Carvana (CVNA), Ford (F), Generac (GNRC), Harley Davidson (HOG), Hershey (HSY), Humana (HUM), The Kraft Heinz Company (KHC), Qualcomm (QCOM), Robinhood (HOOD) Thursday: Apple (AAPL), Amazon (AMZN), Bristol Myers Squibb (BMY), Cigna (CI), Coinbase (COIN), CVS Health (CVS), Mastercard (MA), Norwegian Cruise Line (NCLH), Reddit (RDDT), Roblox (RBLX), Roku (ROKU), Strategy (MSTR) Friday: Chevron (CVX), Colgate-Palmolive (CL), Exxon Mobil (XOM) The S&P 500 (^GSPC) cleared its fifth straight record high on Friday after a busy week of earnings, headlined by reports from Google (GOOG) and (TSLA). With 34% of S&P 500 companies having reported results, 80% have reported a positive earnings per share surprise, and 80% reported a positive revenue surprise. Earnings season isn't slowing down just yet, however, with more major companies reporting next week. Notable companies reporting include Big Tech giants such as Microsoft (MSFT) and Apple (AAPL) and consumer-facing names like Procter & Gamble (PG) and Mastercard (MA) that can provide an updated view on consumer health. Here's a look at the earnings calendar for the next five business days: Monday: Tilray (TLRY), Waste Management (WM), Whirlpool (WHR) Tuesday: Boeing (BA), Booking Holdings (BKNG), Caesars (CZR), Cheesecake Factory (CAKE), Merck (MRK), PayPal (PYPL), Procter & Gamble (PG), Spotify (SPOT), Starbucks (SBUX), SoFi (SOFI), UnitedHealth Group (UNH), UPS (UPS), Visa (V) Wednesday: Meta (META), Microsoft (MSFT), Arm (ARM), Altria (MO), Carvana (CVNA), Ford (F), Generac (GNRC), Harley Davidson (HOG), Hershey (HSY), Humana (HUM), The Kraft Heinz Company (KHC), Qualcomm (QCOM), Robinhood (HOOD) Thursday: Apple (AAPL), Amazon (AMZN), Bristol Myers Squibb (BMY), Cigna (CI), Coinbase (COIN), CVS Health (CVS), Mastercard (MA), Norwegian Cruise Line (NCLH), Reddit (RDDT), Roblox (RBLX), Roku (ROKU), Strategy (MSTR) Friday: Chevron (CVX), Colgate-Palmolive (CL), Exxon Mobil (XOM) Intel turnaround story could realistically take years, analyst says Intel (INTC) stock fell 9% on Friday after the company reported quarterly results on Thursday that showed it was focused on cost-cutting. Intel's revenue of $12.8 billion beat analyst expectations of $11.8 billion, per Bloomberg data, and the chipmaker issued an upbeat Q3 revenue forecast of between $12.6 billion and $13.6 billion. But the company continues to face challenges as it attempts to transform into a chipmaker as well as a chip designer. As Yahoo Finance's Laura Bratton noted in our markets blog, investors focused on Intel's manufacturing roadmap instead of its headline numbers for the quarter. Intel, once a leading global chipmaker, has fallen behind its rivals in both its own products and its attempt to manufacture chips for outside customers. 'This is a multiquarter — realistically, probably multiyear — kind of complete turnaround story before all the benefits start to show up,' TECHnalysis Research president and chief analyst Bob O'Donnell told Yahoo Finance following the report. Intel (INTC) stock fell 9% on Friday after the company reported quarterly results on Thursday that showed it was focused on cost-cutting. Intel's revenue of $12.8 billion beat analyst expectations of $11.8 billion, per Bloomberg data, and the chipmaker issued an upbeat Q3 revenue forecast of between $12.6 billion and $13.6 billion. But the company continues to face challenges as it attempts to transform into a chipmaker as well as a chip designer. As Yahoo Finance's Laura Bratton noted in our markets blog, investors focused on Intel's manufacturing roadmap instead of its headline numbers for the quarter. Intel, once a leading global chipmaker, has fallen behind its rivals in both its own products and its attempt to manufacture chips for outside customers. 'This is a multiquarter — realistically, probably multiyear — kind of complete turnaround story before all the benefits start to show up,' TECHnalysis Research president and chief analyst Bob O'Donnell told Yahoo Finance following the report. Boston Beer Company says strong profits helped brewer absorb tariff costs The Boston Beer Company (SAM) reported earnings and revenue that topped analyst expectations on Thursday, and the Samuel Adams brewer maintained its earnings outlook for the year. Profits were $5.45 per share on revenue of $625 million, versus estimates for earnings of $4.00 per share on $588 million, according to S&P Global Market Intelligence. SAM stock popped 6% on Friday, as the company also said it expects to see lower tariff costs than previously expected. For the full year, Boston Beer expects tariffs to weigh on costs by about $15 million to $20 million, instead of the $20 million to $30 million it previously modeled. "Right now, I think we're very happy with the performance," Boston Beer CEO Michael Spillane said on the earnings call. "Not only that, but that's allowed us to offset some of the tariffs that we've seen so far." The Boston Beer Company (SAM) reported earnings and revenue that topped analyst expectations on Thursday, and the Samuel Adams brewer maintained its earnings outlook for the year. Profits were $5.45 per share on revenue of $625 million, versus estimates for earnings of $4.00 per share on $588 million, according to S&P Global Market Intelligence. SAM stock popped 6% on Friday, as the company also said it expects to see lower tariff costs than previously expected. For the full year, Boston Beer expects tariffs to weigh on costs by about $15 million to $20 million, instead of the $20 million to $30 million it previously modeled. "Right now, I think we're very happy with the performance," Boston Beer CEO Michael Spillane said on the earnings call. "Not only that, but that's allowed us to offset some of the tariffs that we've seen so far." Charter loses more broadband users in Q2 as competition heats up Charter Communications (CHTR) stock fell 10% premarket Friday after reporting a higher-than-expected fall in broadband subscribers in the second quarter. Reuters reports: Read more here. Charter Communications (CHTR) stock fell 10% premarket Friday after reporting a higher-than-expected fall in broadband subscribers in the second quarter. Reuters reports: Read more here. Puma stock plunges after reporting net loss, with challenges persisting throughout 2025 Puma ( stock plunged 17% after the German sports apparel company lowered its forecast and said it now expects sales to fall by double digits this year. During the second quarter, sales fell everywhere except Latin America and the Middle East, particularly in apparel (-10.7%) and accessories (-6.4%). Footwear sales grew 5.1%, which wasn't enough to offset softness elsewhere. The company swung to a net loss of 241 million euros (roughly $282 million), compared to net income of 41.9 million euros the year before. The sportswear company also noted a hit from tariffs. "Despite ongoing mitigating measures such as supply chain optimization, pricing adjustments and partner collaboration, the U.S. Tariffs are expected to have a mitigated negative impact in 2025 of around € 80 million on gross profit," Puma said in its release. Puma ( stock plunged 17% after the German sports apparel company lowered its forecast and said it now expects sales to fall by double digits this year. During the second quarter, sales fell everywhere except Latin America and the Middle East, particularly in apparel (-10.7%) and accessories (-6.4%). Footwear sales grew 5.1%, which wasn't enough to offset softness elsewhere. The company swung to a net loss of 241 million euros (roughly $282 million), compared to net income of 41.9 million euros the year before. The sportswear company also noted a hit from tariffs. "Despite ongoing mitigating measures such as supply chain optimization, pricing adjustments and partner collaboration, the U.S. Tariffs are expected to have a mitigated negative impact in 2025 of around € 80 million on gross profit," Puma said in its release. Phillips 66 profit beats estimates on higher refining margins Phillips 66 (PSX) stock rose about 1% in premarket trading after the US refiner reported an adjusted profit of $2.38 per share, beating Wall Street EPS estimates of about $1.71. During the quarter, Phillips 66 returned $906 million to shareholders through dividends and share buybacks. Reuters reports: Read more here. Phillips 66 (PSX) stock rose about 1% in premarket trading after the US refiner reported an adjusted profit of $2.38 per share, beating Wall Street EPS estimates of about $1.71. During the quarter, Phillips 66 returned $906 million to shareholders through dividends and share buybacks. Reuters reports: Read more here. Health insurer Centene reports surprise quarterly loss Centene's (CNC) stock fell 12% before the bell on Friday after the health insurance company reported a quarterly loss and warned of a revenue slump from government-backed plans. Read more here. Centene's (CNC) stock fell 12% before the bell on Friday after the health insurance company reported a quarterly loss and warned of a revenue slump from government-backed plans. Read more here. Deckers stock soars after Hoka, Ugg sales surge Hoka sneakers and Ugg brand shoes boosted Deckers (DECK) sales and profits last quarter, sending shares up more than 14% after hours. On Thursday, Deckers reported net sales grew 17% to $964.5 million, above estimates of $901.4 million, per Bloomberg data. Profits surged 24%, with diluted earnings per share coming in at $0.93. "HOKA and UGG outperformed our first quarter expectations, with robust growth delivering solid results to begin fiscal year 2026," CEO Stefano Caroti said in a press release. "Though uncertainty remains elevated in the global trade environment, our confidence in our brands has not changed, and the long-term opportunities ahead are significant. We will lean on the fundamental strengths of our powerful operating model as we continue executing our strategy." The main story for the quarter was Deckers' international business: International net sales rose 49.7%, offsetting a 2.8% decline in domestic sales. The company expects net sales for the current quarter in the range of $1.38 billion to $1.42 billion, in line with analyst estimates. Earnings are expected to be in the range of $1.50 to $1.55 per share. Read more here. Hoka sneakers and Ugg brand shoes boosted Deckers (DECK) sales and profits last quarter, sending shares up more than 14% after hours. On Thursday, Deckers reported net sales grew 17% to $964.5 million, above estimates of $901.4 million, per Bloomberg data. Profits surged 24%, with diluted earnings per share coming in at $0.93. "HOKA and UGG outperformed our first quarter expectations, with robust growth delivering solid results to begin fiscal year 2026," CEO Stefano Caroti said in a press release. "Though uncertainty remains elevated in the global trade environment, our confidence in our brands has not changed, and the long-term opportunities ahead are significant. We will lean on the fundamental strengths of our powerful operating model as we continue executing our strategy." The main story for the quarter was Deckers' international business: International net sales rose 49.7%, offsetting a 2.8% decline in domestic sales. The company expects net sales for the current quarter in the range of $1.38 billion to $1.42 billion, in line with analyst estimates. Earnings are expected to be in the range of $1.50 to $1.55 per share. Read more here. Intel stock rises on Q2 revenue beat, plans to cut 15% of workforce Intel (INTC) second quarter revenue beat analyst estimates, but its earnings fell short of expectations. The chip giant also said it is slashing its workforce by 15% and expects to have approximately 75,000 employees by the end of the year. Intel's new CEO Lip-Bu Tan has already undertaken or is exploring several cost-cutting measures. According to the Oregonian, the company is shuttering its automotive business, outsourcing marketing jobs, and laying off factory workers. Yahoo Finance's Daniel Howley has more details on Intel's results: Read more here. Intel (INTC) second quarter revenue beat analyst estimates, but its earnings fell short of expectations. The chip giant also said it is slashing its workforce by 15% and expects to have approximately 75,000 employees by the end of the year. Intel's new CEO Lip-Bu Tan has already undertaken or is exploring several cost-cutting measures. According to the Oregonian, the company is shuttering its automotive business, outsourcing marketing jobs, and laying off factory workers. Yahoo Finance's Daniel Howley has more details on Intel's results: Read more here. Intel to report Q2 earnings as Wall Street looks for signs of turnaround Intel (INTC) will report its second quarter earnings on Thursday as the company's new CEO, Lip-Bu Tan, continues his attempt to turn around the ailing chip giant. Yahoo Finance's Dan Howley details what to expect when Intel reports: Read more here. Intel (INTC) will report its second quarter earnings on Thursday as the company's new CEO, Lip-Bu Tan, continues his attempt to turn around the ailing chip giant. Yahoo Finance's Dan Howley details what to expect when Intel reports: Read more here. 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SIGA to Host Business Update Call on August 5, 2025 Following Release of Second-Quarter 2025 Results
NEW YORK, July 29, 2025 (GLOBE NEWSWIRE) -- SIGA Technologies, Inc. (SIGA) (Nasdaq: SIGA), a commercial-stage pharmaceutical company, today announced that management will host a webcast and conference call to provide a business update at 4:30 P.M. ET on Tuesday, August 5, 2025. Participating in the call will be Diem Nguyen, Chief Executive Officer, and Daniel Luckshire, Chief Financial Officer. A live webcast of the call will also be available on the Company's website at in the Investor Relations section of the site, or by clicking here. Please log in approximately 5-10 minutes prior to the scheduled start time. Participants may access the call by dialing 1-800-717-1738 for domestic callers or 1-646-307-1865 for international callers. A replay of the call will be available for two weeks by dialing 1-844-512-2921 for domestic callers or 1-412-317-6671 for international callers and using Conference ID: 1130215. The archived webcast will be available in the Investor Relations section of the Company's website. About SIGA SIGA is a commercial-stage pharmaceutical company and leader in global health focused on the development of innovative medicines to treat and prevent infectious diseases. With a primary focus on orthopoxviruses, we are dedicated to protecting humanity against the world's most severe infectious diseases, including those that occur naturally, accidentally, or intentionally. Through partnerships with governments and public health agencies, we work to build a healthier and safer world by providing essential countermeasures against these global health threats. Our flagship product, TPOXX® (tecovirimat), is an antiviral medicine approved in the U.S. and Canada for the treatment of smallpox and authorized in Europe, the UK, and Japan for the treatment of smallpox, mpox (monkeypox), cowpox, and vaccinia complications. For more information about SIGA, visit Contacts:Suzanne Harnettsharnett@ and Investors Media Jennifer Drew-Bear, Edison GroupJdrew-bear@ Holly Stevens, CG Lifehstevens@
