Joe's dead, who's going to make the gravy? Paul Kelly takes out funeral notice in The Age
According to the public notice, which ran on page 33 of The Age, Joe's death was the result of 'sudden misadventure.' He is described as the much-loved father, husband, brother, brother-in-law, and uncle to Dan, Rita, Stella, Roger, Mary, Angus, Frank, and Dolly (all names that feature in the track).
The death notice includes plenty of references to the song, including Joe's love of reggae music and Jamaican artist Junior Murvin (' You'll put on Junior Murvin and push the tables back').
The notice ends by teasing that a funeral service will be held on Thursday, August 14, followed by a 'wake to end all wakes.' Kelly posted the notice on his Instagram page, accompanied by the caption, 'RIP, Joe.'
On first read, the notice appears to be a marketing stunt foreshadowing some kind of announcement from Paul Kelly on August 14. Kelly is also about to embark on his biggest ever national tour which begins in Perth on August 26.
The Sydney Morning Herald and The Age reached out to Kelly's label, EMI Music Australia, which refused to comment on the public notice. 'Paul's label has no comment to make in regards to the funeral notice that has run in today's Age,' said a spokesperson from EMI.
However, the Classifieds team at The Sydney Morning Herald and The Age confirmed that the notice was placed by Thomas Snaddon, Marketing & Artist Development Manager at EMI Music Australia.
Released in 1996, How To Make Gravy has become a part of the modern Australian songbook, with December 21, a date mentioned in the lyrics, widely known as 'Gravy Day' and celebrated on social media.
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