Dos Equis and Fuerza Regida Have Partnered With Mexican American Artists for a Collaborative Capsule
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Fuerza Regida's sound blends traditional música mexicana including subgenres like corridos, banda, and norteño — with global influences such as house and hip-hop, creating a bold new sonic identity. But their artistry goes deeper than just the music — their identities pave the way for other Mexican-American artists to shine. Another iconic force within Mexican culture, Dos Equis, teamed up with the group to amplify their message of spotlighting Mexican-American creatives. As part of the beer brand's latest 'Ni Perdon, Ni Permiso' campaign, celebrating the power of unapologetic self-expression through music, art and style, Dos Equis and Fuerza Regida have released a collaborative line of limited-edition merch developed by Mexican-American designers and artists, inspired by the band's authenticity. - Styling by Jose 'Imagine' Trasviña
'Ni Perdon, Ni Permiso' empowers artists to 'Own the Stage' in the same way that Fuerza Regida has with unbridled expression. The phrase, which means 'Neither forgiveness, nor permission,' is a commonly used adage within Mexican heritage; it's a call to action to stand confidently in your creative beliefs. For this project, Dos Equis translates this message through the mediums of music, art and fashion. - Styling by Jose 'Imagine' Trasviña
The collection was teased at a recent private show in Houston, as the band performed in custom vests made by Mexican- American designer Jose 'IMAGiNE' Trasviña and fashion pieces designed by Bryan Escareño were on display. The rest of the collaboration's assortment are available to fans through an auction hosted on dosequis.com/music. All proceeds from the auction will be donated to the Mexican American Opportunity Fund (MAOF), a nonprofit that reflects the shared commitment of Dos Equis and Fuerza Regida to uplifting the Mexican community. Chosen by the musical group, this charity supports Latino communities in California — bringing aid back to the roots where their journey first began.
'Working with Dos Equis to build this movement has been so inspiring, and we're excited to show our fans the next chapter of our partnership through these unique pieces that really embody the unapologetic spirit of the 'Ni Perdón, Ni Permiso' campaign,' said JOP of Fuerza Regida. 'Even more, being able to give back to an organization like the MOAF through this campaign is extremely rewarding given the direct impact it makes on the community that raised and supports us to this day.'
Follow Dos Equis on Instagram and online for exclusive behind-the-scenes content, fashion collaboration reveals and more opportunities to engage with the 'Ni Perdon Ni Permiso' movement. If you want to take part, the auction runs from Tuesday, August 5, through Tuesday, August 19.
DISCLAIMER: We discourage irresponsible and/or underage drinking. Drink responsibly and legally.
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