Prepare to Catch the Squishiest ZZZ's With SquishPillow, the First-Ever Sleeping Pillow From the Makers of Squishmallows™
Launched in 2017, Squishmallows has grown into a global plush sensation and is now extending its reach into the world of sleep essentials with the SquishPillow. Driven by consumer research that uncovered a significant number of pillow purchasers have already slept on a Squishmallows, Jazwares has now gone one step further and crafted the perfect snooze companion that delivers the ultimate coziness in a perfectly constructed sleeping pillow format. Designed to provide personalized support while keeping things cozy all night long, the SquishPillow comes in standard ($29.99) and king-sized ($39.99, Target.com exclusive) options, with two distinct firmness levels: firm, available at launch, and medium, releasing this Fall.
"At Jazwares, we're always listening to our fans, and when we learned so many were already using their Squishmallows as pillows, we knew we had to dream up and disrupt the home goods category by developing a branded pillow unlike any other,' said Laura Zebersky, President and Chief Commercial Officer, Jazwares. 'The SquishPillow is the ultimate blend of comfort, functionality, and squishiness - perfect for at home or on the go, and we're thrilled to launch this exciting new extension to the Squishmallows brand just in time for back-to-school and cozy nights in."
Sleep Scientist Dr. Rebecca Robbins added, 'Healthy sleep is intimately related to virtually every aspect of our health and well-being. A great night's rest can unlock the key to increased productivity, weight management, better mood and mental health, and improved heart and brain health.' Dr. Robbins explains, 'A great pillow is an essential component of a great night's rest. Having a pillow on your bed that you love and that is cozy can go a long way toward a good night's rest.'
To top it off, fans can personalize their nap setup with six uniquely Squishmallows-themed pillowcase styles (sold separately, starting at $9.99), with additional styles launching later this year. Featuring vibrant colors and beloved character patterns, they offer the perfect cozy accent for any bedroom, dorm, or dream den.
This summer, Squish your way to better sleep. For more information on the SquishPillow and other Squishmallows news, visit Squishmallows on X, Facebook, Instagram, TikTok, and Squishmallows.com.
ABOUT SQUISHMALLOWS
Since its debut in 2017, Squishmallows has featured collectible plush with lovable personalities, a whimsical design, and an ultra-soft feel. Throughout 2022 and 2023, The Toy Association honored Squishmallows with a total of 10 Toy of the Year (TOTY) Awards, including License of the Year and Overall Toy of the Year. Some fan-inspired engagements include the back-to-back viral activations at VidCon Anaheim, with a one-of-a-kind Squishmallows Human Claw Machine in 2022, and a giant Squishmallows pit, nicknamed the 'Squish Pit,' in 2023. The brand's ongoing expansion and passionate fan base continue to make Squishmallows a collectible phenomenon and evergreen lifestyle property.
ABOUT JAZWARES
Jazwares, a Berkshire Hathaway company, is a leading global toy manufacturer with a robust portfolio of owned and licensed brands. Founded in 1997, Jazwares celebrates imaginative play with a progressive focus on identifying new and relevant trends to transform into high-quality products for consumers of all ages. Jazwares engages consumers through innovative play experiences with popular brands such as Squishmallows™, Pokémon™, Hello Kitty™, Star Wars™, Disney™, BumBumz™, and Adopt Me™. In addition to toys, offerings include virtual games, costumes, and pet products. Headquartered in Plantation, Florida, Jazwares has offices worldwide and sells its products in over 100 countries. For more information, visit www.jazwares.com and follow us on LinkedIn, X, Instagram, and Facebook.
' This release contains disclosures which are forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. Forward-looking statements include all statements that do not relate solely to historical or current facts and can be identified by the use of words such as "may," "will," "expect," "project," "estimate," "anticipate," "plan," "believe," "potential," "should," "continue" or the negative versions of those words or other comparable words. These forward-looking statements are based upon Jazwares' current plans or expectations and are subject to several uncertainties and risks. These statements are not guarantees of future performance, and Jazwares has no specific intention to update these statements. As a consequence, current plans and anticipated actions may differ from those expressed in any forward-looking statements made by Jazwares or on Jazwares' behalf.'
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