Latest news with #Jazwares
Cision Canada
4 days ago
- Entertainment
- Cision Canada
Match, Collect, Win! Squishmallows Universe Expands With New Match Game
VANCOUVER, BC, Aug. 6, 2025 /CNW/ - The globally beloved Original Squishmallows™ are heading to mobile screens like never before! East Side Games Group (ESGG), in collaboration with Jazwares and Zaibatsu Interactive, is excited to announce Squishmallows Match, the first-ever match-3 puzzle mobile game to be set in the whimsical world of Squishmallows. Squishmallows Match will launch worldwide on September 2nd, 2025, but the fun will start early. Beginning August 6th, fans can pre-order or pre-register on the App Store and Google Play. Early adopters will unlock exclusive in-game rewards plus the chance to collect a never-before-released Squishmallows, both digitally and as a real-life plush, before it's available anywhere else. "With Squishmallows Match, we're introducing fans to a whole new way to collect, play, and connect with the styles they love," said Jim Wagner, Chief Product Officer of East Side Games Group. "This game blends the collectible spirit of Squishmallows with satisfying match-3 puzzles - players will find something fun and rewarding every time they log in." Squishmallows Match translates the brand's values into a hands-on, highly interactive, vibrant mobile adventure for existing and new fans to collect, relax, and play. "By collaborating with East Side Games, Squishmallows levels up the mobile gaming universe through authentic characters and immersive gameplay we know fans will love," s aid Gerhard Runken, Executive Vice President of Brand & Marketing, at Jazwares. "Squishmallows Match is a completely new gaming experience empowering fans globally to share and connect anytime, anywhere, that's perfect for on-the-go or at-home play." Be Part of the Global Community Challenge Players who pre-order and pre-register will automatically join the Community Rewards Challenge, a limited-time event enabling Squishmallows fans around the world to hit collective milestones. As more of the community pre-orders and pre-registers, more rewards will be unlocked. Players at launch will also have the chance to win the exclusive plush version of the new Squishmallows before it's available online and in stores. Why Fans Will Love Squishmallows Match: Endless Match-3 Fun: Solve thousands of satisfying and colorful puzzle levels. Collect Exclusive Squishmallows: Build your squad with fan favorites and limited-time drops in the game. Including promo codes and early or exclusive access to Squishmallows IRL. Unlock Daily Surprises: Discover bonuses, boosters, and special seasonal events. Express Your Style: Show off your flair in the player feed. Join the Community: Compete in challenges, compare collections, and share your growing Squishmallows squad How to Pre-Order & Pre-Register: Pre-order the game for iOS by visiting this link. Pre-register on Google Play by visiting this link. Stay Connected Get exclusive updates, content reveals, and other surprises by following Squishmallows Match on social media and joining the community: ABOUT EAST SIDE GAMES GROUP ESGG is a leader in free-to-play mobile gaming, thrilling players with unforgettable experiences that spark lifelong fandom. Fueled by an entrepreneurial spirit, we are driven by creativity, flawless execution, and a laser-focused growth strategy. We develop and publish both original and licensed IP titles, license our cutting-edge GameKit(s) platforms, and strategically acquire studios or games to expand our family. Headquartered in Vancouver with around 120 talented team members, we operate over a dozen titles under East Side Games ("ESG") and LDRLY (Technologies) Inc. ("LDRLY"). Together, we're crafting, launching, and publishing mobile games across our own studios and an extended Game Kit partner network—reaching players on iOS and Android worldwide. We power our success through in-app purchases ("IAP")—offering exclusive, game-enhancing virtual items—and in-game advertising. To keep growing, we focus on captivating audiences, keeping them engaged, and unlocking exciting new ways to monetize. We'll drive this momentum by launching bold new titles, enriching our current lineup, innovating discovery, expanding into fresh markets and exploring new distribution platforms. Additional information about the Company continues to be available under its legal name, East Side Games Group Inc., at ABOUT JAZWARES Jazwares, a Berkshire Hathaway company, is a leading global toy manufacturer with a robust portfolio of owned and licensed brands. Founded in 1997, Jazwares celebrates imaginative play with a progressive focus on identifying new and relevant trends to transform into high-quality products for consumers of all ages. Jazwares engages consumers through innovative play experiences with popular brands such as Squishmallows™, Pokémon™, Hello Kitty™, Star Wars™, Disney™, BumBumz™, and Adopt Me™. In addition to toys, offerings include virtual games, costumes, and pet products. Headquartered in Plantation, Florida, Jazwares has offices worldwide and sells its products in over 100 countries. For more information, visit and follow us on LinkedIn, X, Instagram, and Facebook. ABOUT ZAIBATSU INTERACTIVE Founded in 2014, Zaibatsu Interactive is a Finland-based mobile game studio specializing in the co-development of high-profile branded games with leading publishers and global IP holders. Known for its collaborative approach and strategic partnerships with top-tier studios like Supercell and Metacore, Zaibatsu brings unique agility and expertise to every project. The studio is best known for Boom Karts, an online free-to-play kart racing game co-developed with Fingersoft, now expanding into VR with Meta, and Rambo: Last Click, a retro-inspired idle action game created in partnership with Lionsgate and Quicksave Interactive. SOURCE East Side Games Group Inc.
National Post
23-07-2025
- Entertainment
- National Post
Thunderbird Entertainment and tokidoki Unveil Limited Edition Mermicorno Collectible at San Diego Comic-Con
Article content The Jazwares exclusive collector edition Astra plush captures the spirit and strength of Mermicorno: Starfall's standout hero Article content A Mermicorno poster signed by tokidoki co-founder and artist Simone Legno will also be available at the Jazwares SDCC booth Article content Article content Publishing partner Abrams Books will also be offering a Mermicorno sticker book and sticker sheets at their SDCC booth Article content VANCOUVER, British Columbia — Thunderbird Distribution and Thunderbird Brands, the distribution and consumer products arms of Thunderbird Entertainment Group Inc. (TSXV:TBRD, OTC – THBRF) ('Thunderbird' or the 'Company'), together with global lifestyle brand tokidoki, are thrilled to unveil the Mermicorno: Starfall 12″ Powered Up Astra Collector Edition, an exclusive plush from Jazwares inspired by the original animated series Mermicorno: Starfall. The collector's item will be available for purchase at San Diego Comic-Con 2025 (SDCC), July 24- 27, 2025, exclusively at the Jazwares booth (#3513) for $30US. Thunderbird Brands previously appointed Jazwares as the global master toy licensee for Mermicorno: Starfall. tokidoki co-founder and artist Simone Legno will also be signing a Mermicorno poster at the Jazwares booth. In addition, publishing partner Abrams Books will have the official Mermicorno: Starfall sticker book available at their booth (#1216) for $14.99US, along with sticker sheets for giveaway. Article content 'We are so excited for the fans of tokidoki and Mermicorno: Starfall to have the opportunity to meet creator and artist Simone Legno and see all the amazing new collectibles from our partner toy company Jazwares at San Diego Comic-Con,' said Thunderbird President of Global Distribution & Consumer Products, Richard Goldsmith. Article content 'We are so proud to see the Mermicorno universe expand beyond the screen with such incredible partners,' added Pooneh Mohajer, tokidoki's CEO & Co-Founder. 'From Jazwares' beautifully crafted Astra plush to Abrams Books' whimsical sticker book, these special items let fans dive deeper into the world of Mermicorno: Starfall. San Diego Comic-Con is the perfect venue to celebrate these creative collaborations.' Article content Created and produced by Thunderbird's Atomic Cartoons in partnership with global tastemaker tokidoki, Mermicorno: Starfall is a vibrant original animated adventure-comedy inspired by tokidoki's beloved Mermicorno character family. Set in a fantastical undersea world, the series follows a team of magical creatures as they band together to save the ocean from an evil threat. Along the way, they explore the magic of creative self-expression, forge deep friendships, and even search for the best bowl of ramen in the sea. Showcasing the wonders of the natural world, this is the first animated series to bring tokidoki's underwater universe to life. Article content The first season of the series debuted in the US on Max in January 2025, ranking #11 in the Kids & Family category of the streamer shortly thereafter. Subsequently, the series premiered on YTV and STACKTV's Teletoon+ (Canada), Max and Discovery Kids (LATAM), and POP (UK), and most recently on Cartoon Network in Southeast Asia. Following the success of the first release, the second drop of episodes became available on Max in May 2025. Article content The Thunderbird Distribution team continues to secure deals to bring Mermicorno: Starfall to new audiences around the world. Earlier this year, it was also announced that ejunior had licensed the series in the Middle East. In addition, tokidoki launched the Mermicorno: Starfall game on Roblox in collaboration with Space Junk Studios. Article content In addition to the Jazwares partnership, Thunderbird Brands has also appointed Corus Entertainment's Nelvana, a renowned international producer, distributor, and licensor of children's animated and live-action content, to represent Mermicorno: Starfall in the Canadian market, covering all major categories outside of toys and publishing. Article content About Thunderbird Entertainment Group Article content Thunderbird Entertainment Group is a global award-winning, full-service production, distribution and rights management company, headquartered in Vancouver, with additional offices in Los Angeles and Ottawa. Thunderbird creates award-winning scripted, unscripted, and animated programming for the world's leading digital platforms, as well as Canadian and international broadcasters. The Company develops, produces, and distributes animated, factual, and scripted content through its various content arms, including Thunderbird Kids and Family (Atomic Cartoons), Thunderbird Unscripted (Great Pacific Media) and Thunderbird Scripted. Productions under the Thunderbird umbrella include Article content Mermicorno: Starfall, Super Team Canada, Molly of Denali, Kim's Convenience, Highway Thru Hell, Boot Camp Article content and Article content Sidelined: The QB and Me Article content . Thunderbird Distribution and Thunderbird Brands manage global media and consumer products rights, respectively, for the Company and select third parties. Thunderbird is on Facebook, X, and Instagram at @tbirdent. For more information, visit: Article content Article content . Article content About Atomic Cartoons Article content Atomic Cartoons is an internationally renowned, award-winning animation studio with offices located in Vancouver, Ottawa and Los Angeles. Known for an artist-driven culture that attracts, retains and promotes the best talent in the business, Atomic develops and produces high-end animated content that spans preschool, comedy, action-adventure, adult and commercial genres, and everything in between. The animation studio has developed a stellar global reputation for its ability to translate big brands like LEGO, Star Wars, My Little Pony, Cocomelon and many more into top-notch animation, while also developing high-quality original Atomic productions like Article content The Last Kids on Earth, Rocket Saves the Day Article content and Article content Mermicorno: Starfall. Article content . Article content About tokidoki Article content tokidoki, which translates to 'sometimes' in Japanese, is an internationally recognized and iconic lifestyle brand based on the vision of Italian artist Simone Legno and his partners, serial entrepreneurs Pooneh Mohajer and Ivan Arnold. Since debuting in 2005, tokidoki has amassed a cult-like following for its larger-than-life characters and emerged as a sought-after global lifestyle brand. tokidoki offers an extensive range of products which include apparel, handbags, cosmetics, accessories, toys and more. Simone Legno, tokidoki's Chief Creative Officer, was born in Rome, Italy, and from a very young age developed a deep love of Japan and a fascination with world cultures. Combining Legno's unique talent and creativity with Mohajer's business acumen, tokidoki has grown exponentially. As an innovative company, tokidoki is known not only for its eye-popping aesthetic and criminally cute characters but also its megawatt partnerships. tokidoki is on Facebook and Twitter at @tokidoki and on Instagram at @tokidokibrand. For more information visit: Article content Article content About Abrams Article content Founded in 1949, ABRAMS was the first company in the United States to specialize in publishing art and illustrated books. The company publishes works in art, photography, cooking, craft, comics, interior and garden design, entertainment, fashion, and popular culture as well as narrative nonfiction and fiction for adults; children's books ranging from middle grade to young adult fiction to picture books to board books. ABRAMS creates and distributes books under the following imprints: Abrams; Abrams ComicArts; Megascope; Surely Books; Kana; Abrams Press; Cernunnos; Taunton Books; Abrams Books for Young Readers; Abrams Fanfare; Amulet Books; Abrams Appleseed; and Magic Cat. ABRAMS also distributes books for Booth-Clibborn Editions, Bungie, Alain Ducasse Édition, Éditions de La Martiniére, Editions BPI, Enchanted Lion Books, Familius, Getty Publications, Global Golf Group, Lucky Spool, Milky Way Picture Books, Red Comet Press, The Museum of Modern Art, SelfMadeHero, Skittledog, Tate Publishing, V&A Publishing, and The Vendome Press. Article content About Jazwares Article content Jazwares, a Berkshire Hathaway company, is a leading global toy manufacturer with a robust portfolio of owned and licensed brands. Founded in 1997, Jazwares celebrates imaginative play with a progressive focus on identifying new and relevant trends to transform into high-quality products for consumers of all ages. Jazwares engages consumers through innovative play experiences with popular brands such as Squishmallows™, Pokémon™, Hello Kitty™, Star Wars™, Disney™, BumBumz™, and Adopt Me™. In addition to toys, offerings include virtual games, costumes, and pet products. Headquartered in Plantation, Florida, Jazwares has offices worldwide and sells its products in over 100 countries. For more information, visit Article content , Article content X Article content , Article content Instagram Article content , and Article content Facebook Article content . Article content Source: Thunderbird Entertainment Group Inc. Neither the TSX-V nor its Regulation Services Provider (as that term is defined in the policies of the TSX-V) accepts responsibility for the adequacy or accuracy of this release, which has been prepared by management. Article content Cautionary Statement Regarding Forward-Looking Information Article content Certain statements contained in this news release may contain forward-looking information or may be forward-looking statements (collectively, 'forward-looking statements') within the meaning of applicable securities laws. Article content Forward-looking statements may be identified by words such as 'anticipate', 'continue', 'estimate', 'expect', 'forecast', 'may', 'will', 'plan', 'project', 'should', 'believe', 'intend', or similar expressions concerning matters that are not historical facts. Forward-looking statements in this press release include, but are not limited to, statements regarding timing for the release of Mermicorno: Starfall merchandise, anticipated launch dates and success of the Mermicorno: Starfall series in territories throughout the world, and the performance, results and outcomes related to this title. Forward-looking statements are necessarily based on a number of estimates and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties and other factors which may cause actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: general business, economic and social uncertainties; litigation, legislative, environmental and other judicial, regulatory, political and competitive developments; product capability and acceptance; international risk and currency exchange rates; and technology changes. The forward-looking statements or information contained in this document represent our views as of the date hereof and as such information should not be relied upon as representing our views as of any date subsequent to the date of this document. The Company undertakes no obligation to update publicly or revise any forward-looking statements or information, whether as a result of new information, future events or otherwise, unless so required by applicable securities laws. Accordingly, readers are cautioned not to place undue reliance on forward-looking statements or information. Article content Article content Article content Article content Article content Contacts Article content Media Contact Article content Article content Julia Smith, Finch Media Article content Article content Email: Article content julia@ Article content
Gizmodo
22-07-2025
- Entertainment
- Gizmodo
The Must-Have Exclusives From San Diego Comic-Con 2025
In just a couple more days, pop culture will descend on the San Diego Convention Center as SDCC prepares to dazzle us for another year (if everyone didn't stop releasing their trailers before their panels, that is). But of course, among all the big news and astonishing cosplay, there's going to be tons of fantastic merch to get your hands on exclusive to Comic-Con. Here's our guide to some of the absolute coolest on offer. 100% Soft Galactus Vinyl SDCC is taking place during Fantastic Four: First Steps' opening weekend, and one of our favorite artists, 100% Soft, is celebrating the marriage in style with this adorable, glittery 11-inch-tall vinyl figurine of the devourer of worlds ready to take another nibble out of Earth. Look how distressed that poor little planet is! Adorable. ($100, available at Booth #315) Jazwares Pokémon Squirtle Squad Plushes Jazwares has a ton of exclusives at the con this year, from Avatar: The Last Airbender to Stranger Things, but we can't help but love this totally cool five-pack of Squirtle plushies, inspired by the arrival of the Squirtle Squad in the classic Pokémon anime. ($100, available at Booth # 3513) Bandai S.H. MonsterArts Godzilla 2023 Godzilla is all over SDCC this year celebrating his 70th anniversary, but the cream of the crop has to be this exclusive take on the MonsterArts figure for the King of All Kaiju as he appeared in the seminal Godzilla Minus One. The new colorway depicts Godzilla's back glowing with blue energy as he prepares to discharge his atomic breath (which is, of course, included as a similarly electric-colored FX piece). ($160, available at both Booth # 3329and # 3345) Star Wars Unlimited Droid Blueprint Cards Fantasy Flight Games is bringing its Star Wars TCG to SDCC in style with this special pack of convention-exclusive cards. The six-pack includes Unlimited cards for C-3PO, BB-8, Chopper, R2-D2, BD-1, and L3-37 in a special blueprint-style design variant, complete in a special card box designed to look like R2. ($100, available at Booth #2913E and other conventions throughout the year). Mattel Jurassic World Tyrannosaurus Rex Convention Crasher This brilliant homage to The Lost World's San Diego-set climax sees a T. Rex come calling, petrifying con-goers like the included human figure dressed in a perpetual convention cosplay staple: the inflatable dinosaur costume. And, of course, there's even a convention banner for the T. Rex to menace, and the packaging itself is inspired by the design of the San Diego Convention Center! ($85, available at Booth #2945 and online from July 24) Mondo X-Men '97 1/6 Savage Land Rogue Inspired by its appearance in the Disney+ animated series explaining Rogue and Magneto's backstory together, this take on Mondo's animated Rogue figure gives Anna-Marie her torn-up Savage Land look, as well as a suitably forested jungle base, a staff, and other accessories, including several alternate heads with the most dramatically tousled hair possible. ($255, available at Booth #5045 and online from July 23) Hasbro Star Wars Black Series Revenge of the Sith Anakin Skywalker and Obi-Wan Kenobi 2-Pack Hasbro has lots of exclusives at the con for its various toy lines, but the very best has to be its celebration of Revenge of the Sith's 20th anniversary this year. Two newly updated figures of Anakin and Obi-Wan (including alternate heads inspired by their appearance in the climax of the film's duel on Mustafar) would be good enough, but the set is made remarkable by the massive display base recreating the lava platform the two cross sabers on briefly during the epic Battle of the Heroes sequence, raised to 'float' atop licking flames. ($110, available at Booth #3213 and online at a later date). Factory Entertainment Star Trek Desktop Viewer Scaled Prop Replica This very cute 3-inch-tall replica of the personal computer interfaces from the original Star Trek includes multiple replaceable graphics for the viewscreen, including a technical readout of the Enterprise and stills from the TV show of Spock and Uhura. Just try not to crush it under your fist in a fit of Vulcan rage. ($70, available at Booth #2743 and online) NECA Teenage Mutant Ninja Turtles Bodacious Beach Bros Pack NECA is bringing a suitably summery set of Ninja Turtles to the con this year, with a four-pack of Leo, Donnie, Mikey, and Raph inspired by their appearances across multiple episodes of the beloved 1987 cartoon. Each Turtle has a beachwear look, accessories like hats and sunglasses, and their own surfboards, which can be posed on an included wave display base for maximum 'tude. Oh, and of course, there's plenty of pizza included for post-surf snacking. ($150, available at Booth #3545) Many, Many (Many) Funko Pops It wouldn't be a convention if Funko didn't bring an absolute swath of special variant Pop Vinyls to ensure that its booth is perpetually packed with queues of con-goers. Highlights this year include celebrations of 15 years of the line, with special vinyls of Batman, Robin, and the Penguin replicating the original pop packaging; the X-Men's Dazzler and Fantastic Four: First Steps' HERBIE representing Marvel; an adorably-eared Naruto; and so much more. (available at Booth #5341 and online from various retailers starting July 24—see the graphic above for more info!)
Gizmodo
01-07-2025
- Entertainment
- Gizmodo
This Year the Squirtle Squad Is the Coolest SDCC Merch Around
July is upon us, and in nerd circles that means only one thing: San Diego Comic-Con is nearly here. And if SDCC is nearly here, then so are oodles of exclusive toys, plushies, and other sweet merchandise you can get your mitts on. We've already seen a few of the hottest toys at the convention this year, but today it's Jazwares' turn to show you something cool. Real cool. io9 has got your exclusive first look at the whole haul of exclusive items Jazwares will have at SDCC this year, bringing together tons of franchises from Star Wars to Stranger Things, Avatar: The Last Airbender, some comic-inspired AEW, and much, much more. Squads are the name of the game this year, from the Star Wars Micro Galaxy Squadron Imperial Hangar Bay set, a multipack including Darth Vader's TIE Advanced flanked by members of Black Squadron, to even cutesy multipacks for Squishmallows and Yo Gabba Gabba!. But of course, the highlight of the offerings this year is the ultimate squad: the coolest water-type Pokémon to ever walk Kanto in the glorious five-pack of shades-wearing Squirtles, based on the 12th episode of the original Pokémon anime. Check out our exclusive breakdown of all of Jazwares' exclusives for San Diego Comic-Con 2025 below, including how much they'll cost and where you can grab them. The Last Airbender gets not one, but two exclusives from Jazwares this year, including a 6.5″ Zuko figure, complete with a plethora of accessories (including alternate heads, hands, and firebending effects) and convention-exclusive packaging, and a 'Kawaii' Lil' Elemental Aang figurine in an exclusive golden colorway. Zuko will cost $40 and be available at the Jazwares booth at SDCC, #3513, while Aang will cost $20 and can be found at the Paramount booth. Celebrating the 50th and 20th anniversaries of two of Sanrio's most popular (and adorable) characters, these 12″ plushes come in their own numbered boxes, in runs of 1,000 each. $40 each, both available separately at the Jazwares booth at SDCC, #3513. The latest Swerve Strickland to enter Jazwares' AEW Unrivaled collection adds a suitably comic-convention twist: Strickland comes kitted out in his robe and Black Panther-inspired wrestling gear from AEW Dynasty 2024. The figure comes with a swappable masked head, alternate hands, and a removable robe. $40, available at the Jazwares booth at SDCC, #3513. Based on Tokidoki's new Mermicorno Starfall animated series, this plush depicts Astra the Mermicorno in her powered-up form and comes with a certificate of authenticity identifying its place in the run of 500. $30, available at the Jazwares booth at SDCC, #3513. Five 8″ Squirtle plushes get the coolest upgrades of their lives to transform them into the Squirtle Squad! Four round-glasses-wearing Squirtles are joined by their pointy-shades-wearing leader, who eventually becomes Ash's Squirtle in the anime. They each have unique poses inspored by the anime, and come grouped together in special packaging so you can show off your squad goals around the convention halls. $100, available at the Jazwares booth at SDCC, #3513. Five 3″ figurines of Toodie, Plex, Brobee, Muno, and Foofa get bundled together in special Yo Gabba Gabba! packaging, letting you display them in-box or out. $100, available at the Jazwares booth at SDCC, #3513. The Total Anime Bakugo figure gets a fun upgrade for the con—alongside two alternate faceplates, two sets of extra hands, and a litany of suitably explosive blast effects to recreate Bakugo's powers. The limited run of 500 figures comes in special fold-out packaging that can be transformed into a ruined battle arena for the Great Explosion Murder God Dynamight himself to fight in. $40, available at the Jazwares booth at SDCC, #3513. Traversing comic conventions is hungry work, so why not replicate the hunt for the best food trucks and snacks around SDCC with this quartet of Squishmallow plush sets? Each to-go box includes three 5″ plushes, each with a particular theme: American (including fries, soda, and a burger), Brunch (including coffee, pancakes, and a breakfast sandwich), Asian (including boba, noodles, and a steamed bun), and Mexican (including a taco, horchata, and a tortilla-chip-crowned dip). $40 each, available separately at the Jazwares booth at SDCC, #3513. The Star Wars multipack offering at SDCC brings together Darth Vader's TIE Advanced, flanked by two TIE Fighters from Black Squadron. As well as mini figurines of Vader and two TIE pilots, the set includes special light-up packaging, to replicate the appearance of the TIEs preparing for takeoff in an Imperial hangar. $100, available at the Jazwares booth at SDCC, #3513. This fully articulated 6″ Demogorgon action figure comes with a swappable head to showcase its open or closed mouth, as well as a special base replicating the swirling tendrils of the Upside Down. It even has glow-in-the-dark elements for maximum creep factor! $20, available at the Jazwares booth at SDCC, #3513. Comic-Con returns to San Diego July 24-27. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what's next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.
Indianapolis Star
24-06-2025
- Entertainment
- Indianapolis Star
Squishmallows unveils 'SquishPillow': How to get the 'ultra-cozy' pillows
You won't have to sleep with your Squishmallow much longer because the SquishPillow is here. Jazwares, the toy company behind the Squishmallows brand, is "making dreams come true" with the release of SquishPillow, a new line of "ultra-cozy" pillows designed specifically for sleep, now available for purchase. The product, according to Jazwares, combines the "Squishmallows' proprietary super-soft fill with a dreamy, ultra-soft pillowcase made from the brand's signature velvety material." Laura Zebersky, President and Chief Commercial Officer at Jazwares, said in a statement that the company " "The SquishPillow is the ultimate blend of comfort, functionality, and squishiness — perfect for at home or on the go, and we're thrilled to launch this exciting new extension to the Squishmallows brand just in time for back-to-school and cozy nights in," Zebersky said. "At Jazwares, we're always listening to our fans, and when we learned so many were already using their Squishmallows as pillows, we knew we had to dream up and disrupt the home goods category by developing a branded pillow unlike any other,' said Laura Zebersky, President and Chief Commercial Officer, Jazwares. Here's what to know about SquishPillows, including how and where to get one. Shopping: Your ultimate 4th of July 2025 shopping guide: Epic sales, deals and where to shop now 🎆 SquishPillows, released June 22, can be found at Target stores nationwide and online at A pillowcase is included with every SquishPillow purchase. "Designed to provide personalized support while keeping things cozy all night long, the SquishPillow comes in standard ($29.99) and king-sized ($39.99, exclusive) options, with two distinct firmness levels: firm, available at launch, and medium, releasing this Fall," Jazwares said in a press release. Jazwares is also releasing six Squishmallows-themed pillowcase styles (sold separately, starting at $9.99), with additional styles launching later this year so consumers can "personalize their nap setup."
