Squishmallows unveils 'SquishPillow': How to get the 'ultra-cozy' pillows
Jazwares, the toy company behind the Squishmallows brand, is "making dreams come true" with the release of SquishPillow, a new line of "ultra-cozy" pillows designed specifically for sleep, now available for purchase.
The product, according to Jazwares, combines the "Squishmallows' proprietary super-soft fill with a dreamy, ultra-soft pillowcase made from the brand's signature velvety material."
Laura Zebersky, President and Chief Commercial Officer at Jazwares, said in a statement that the company "
"The SquishPillow is the ultimate blend of comfort, functionality, and squishiness — perfect for at home or on the go, and we're thrilled to launch this exciting new extension to the Squishmallows brand just in time for back-to-school and cozy nights in," Zebersky said.
"At Jazwares, we're always listening to our fans, and when we learned so many were already using their Squishmallows as pillows, we knew we had to dream up and disrupt the home goods category by developing a branded pillow unlike any other,' said Laura Zebersky, President and Chief Commercial Officer, Jazwares.
Here's what to know about SquishPillows, including how and where to get one.
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SquishPillows, released June 22, can be found at Target stores nationwide and online at Target.com. A pillowcase is included with every SquishPillow purchase.
"Designed to provide personalized support while keeping things cozy all night long, the SquishPillow comes in standard ($29.99) and king-sized ($39.99, Target.com exclusive) options, with two distinct firmness levels: firm, available at launch, and medium, releasing this Fall," Jazwares said in a press release.
Jazwares is also releasing six Squishmallows-themed pillowcase styles (sold separately, starting at $9.99), with additional styles launching later this year so consumers can "personalize their nap setup."
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